Publication
2025
- Zimmo, A. 2025. Not just for laughs? An interdisciplinary analysis of the tension between trade mark reputation and humorous comparative advertising. PhD Thesis , Cardiff Univeristy.
Thesis
- Zimmo, A. 2025. Not just for laughs? An interdisciplinary analysis of the tension between trade mark reputation and humorous comparative advertising. PhD Thesis , Cardiff Univeristy.
