![Mehreen Ashraf](https://profiles-cardiff.imgix.net/attachments/7387?w=200&h=200&auto=format&crop=faces&fit=crop&q=90")
Dr Mehreen Ashraf
Teams and roles for Mehreen Ashraf
Lecturer
Research student
Publication
2025
- Ashraf, M. and Lindebaum, D. 2025. Understanding the emergence of ill-being at work in a post- colonial context: a qualitative analysis. British Journal of Management 36 (3), pp.1187-1204. (10.1111/1467-8551.12891)
- Song, R. et al. 2025. Digital roads and data ethics: Exploring the road users’ perspective. Transportation Research Part F: Traffic Psychology and Behaviour 115 103330. (10.1016/j.trf.2025.103330)
2024
- Ashraf, M. 2024. Designing employee control: a comparative case study of algorithm design for monitoring and directing call centre agents. PhD Thesis , Cardiff University.
- Lindebaum, D. and Ashraf, M. 2024. The ghost in the machine, or the ghost in organizational theory? A complementary view on the use of machine learning. Academy of Management Review 49 (2) 0036. (10.5465/amr.2021.0036)
2023
- Lindebaum, D. et al., 2023. Reading the technological society to understand the mechanization of values and its ontological consequences. Academy of Management Review 48 (3), pp.575-592. (10.5465/amr.2021.0159)
Articles
- Ashraf, M. and Lindebaum, D. 2025. Understanding the emergence of ill-being at work in a post- colonial context: a qualitative analysis. British Journal of Management 36 (3), pp.1187-1204. (10.1111/1467-8551.12891)
- Lindebaum, D. and Ashraf, M. 2024. The ghost in the machine, or the ghost in organizational theory? A complementary view on the use of machine learning. Academy of Management Review 49 (2) 0036. (10.5465/amr.2021.0036)
- Lindebaum, D. et al., 2023. Reading the technological society to understand the mechanization of values and its ontological consequences. Academy of Management Review 48 (3), pp.575-592. (10.5465/amr.2021.0159)
- Song, R. et al. 2025. Digital roads and data ethics: Exploring the road users’ perspective. Transportation Research Part F: Traffic Psychology and Behaviour 115 103330. (10.1016/j.trf.2025.103330)
Thesis
- Ashraf, M. 2024. Designing employee control: a comparative case study of algorithm design for monitoring and directing call centre agents. PhD Thesis , Cardiff University.
Research
Sociology of design of emerging information technologies
Responsible digital transformation
Critical perspectives on technology adoption
Post-colonial organisational contexts
Biography
I am a Lecturer in Management, Employment, and Organisations at Cardiff Business School. My research focuses on the transformative role of artificial intelligence in work and education. In my work, I seek to explore the sociology of design of emerging information technologies and subsequently advance interventions towards responsible approach to digital transformation. My work also emphasises ethical considerations and sustainable integration of emerging information technologies in diverse organisational environments, particularly examining the design and ethical dimensions of algorithmic management and responsible digital transformation. I investigate how generative AI is reshaping knowledge creation, learning and organisational practices within higher education and beyond. Another strand of my research explores post-colonial organisational contexts such as workplace obedience, data orientialism, inequities of AI adoption between the Global North and Global South. I employ a Critical Theory perspective to analyse power dynamics, and social structures crystallised over time on all my research.
