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Lucy Bennett  BA (Cardiff), MA (Cardiff), PhD (Cardiff)

Dr Lucy Bennett

(she/her)

BA (Cardiff), MA (Cardiff), PhD (Cardiff)

Comment
Media commentator
Users
Available for postgraduate supervision

Teams and roles for Lucy Bennett

Overview

I am a researcher, lecturer and commentator specialising in music fandom, audiences and digital culture. My work explores how fans discover, engage with and shape contemporary music cultures, with particular expertise in the relationship between fans, platforms and the music industry. My teaching and scholarship centre on popular music and online fan cultures, and my current research explores TikTok fandom and the cultural and economic impact of digital platforms on contemporary music industries, alongside live music fans and issues of access, participation, and experience.

At Cardiff, I lead and designed the modules Popular Music, Media & Culture and Media Fandom, contribute to core teaching on the history of mass communication with a focus on the music industry, and supervise postgraduate research in these areas. 

I am part of the core research team for Music Fans’ Voice, the first UK-wide survey of live music audiences, conducted in collaboration with local authorities across all four nations. This work contributes to ongoing national conversations around access, affordability, and the future of live music in the UK. I contribute to policy and industry discussions around live music, fandom, and audience experience, including national advisory work. I provided expert feedback on draft materials for the UK Government Department for Culture, Media & Sport (DCMS) Music Fan-led Review (2026), and am acknowledged in the final report.

As a recognised commentator on music fandom and audience behaviour, I regularly provide expert insight into how fans engage with artists, platforms and live music experiences. My perspectives have featured across The New York Times, BBC News, BBC TV, BBC Radio 1, BBC Radio 4, CNN, NBC News, The Guardian, The Economist, The Washington Post, Newsweek, Greatest Hits Radio and other international outlets. In 2026 I was featured as an academic expert on music fandom across the BBC Radio 6music radio documentary series Superfans, which focused on a range of music fandoms. I have published recent pieces for The Conversation on Indie Sleaze, Charli XCX and Ariana Grande. 

I have consulted for YouTube (California) on digital fandom, advised The Recording Academy (Grammys) on music and social media, and worked with National Rail, Good Relations, and Obsurvant on projects examining music fan tourism and young people’s live-music experiences.

My academic publications appear in New Media & Society, Celebrity Studies, Social Semiotics and other journals. I co-edited Seeing Fans (Bloomsbury, 2016) and Crowdfunding the Future (Peter Lang, 2015), and serve on the editorial boards of New Media & Society, The Journal of Fandom Studies, and Transformative Works and Cultures.

Beyond academia, I am co-founder and co-chair of the Fan Studies Network, an international scholarly community established in 2012. I work closely with the Welsh music scene, through collaborations with AM and PYST on digital transformation and audience engagement, write for God Is In The TV Zine, and serve as a jury member for the Welsh Music Prize and judge for The Forte Project, supporting emerging Welsh talent.

I regularly contribute to industry conversations, panels and events on music fandom, audience engagement, digital music cultures and the future of live music, bringing together academic research, audience insight and industry perspectives.

Publication

2026

2025

2022

2021

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

Articles

Book sections

Books

Conferences

Monographs

Thesis

Videos

Websites

Research

  • Live Music Fandom and Audiences: Within this research strand I have been exploring:  a) the use of technology, social media and digital media during live concerts by fans, b) camping culture by fans outside the concerts, and the meaning and impact this can have, c) live concert etiquette by fans - with the rise of audience members throwing objects at musicians, and d) the connections between musicians and fans at live concerts. I have been a regular commentator in the media about these topics, being interviewed and my comments featuring in key media companies such as NBC News, BBC Radio 1 Newsbeat, BBC Jersey, BBC News Worldwide, The Guardian, and many more internationally. 
  • Popular Music: Another key area of my research is popular music and how it intersects with media and culture. I teach a big third year module on this topic and supervise BA, MA, and PhD students in JOMEC in this area. I have published academic research on on music festivals, musician presence on social media, live music concerts, digital music fandom and online music cultures.
  • Music Journalism: I am currently undertaking a project exploring the roles and impacts of music journalism. I also work on occasion as a music journalist, writing for God is in the TV. 
  • Music Fandom: I have been researching how music fandom and audiences are being impacted by technology and the implications that arise out of this. My PhD thesis focused on an online community of R.E.M. fans and their online fandom. I have published further on topics such as the use of technology during live music concerts, the use and implications of Twitter by fans, celebrities and producers, and Lady Gaga, social media and activism. In addition to my published jorunal articles and books in this area, I am on the editorial board of the Journal of Fandom Studies and Transformative Works and Cultures.
  • Wales, music and identity: I am currently exploring the connections between music, place, and identity, focusing on Welsh music and the music in Wales. 
  • Music industry: My work also explores impacts on key elements of the music industry. I am curremtly collabortaing on a project focused on Patreon and the lived experiences and impact on musicians who use the platform.

 

 

 

 

Teaching

I teach and design the following undergraduate degree modules:

Popular Music, Media & Culture 

Media Fandom 

I also teach on the History of Mass Communication and Culture core first year BA module, focusing on the Popular Music Industry past and present. 

I have also been the module co-odinator for the Dissertation, and Media and Gender modules. 

Biography

I am a lecturer in the Cardiff School of Journalism, Media and Culture, Cardiff University, with research interests and expertise in Popular Music and Fandom and Fan Cultures. I am also the course director for the BA Degree in Media, Journalism & Culture.

I teach and designed the undergraduate degree modules which run at JOMEC, Cardiff University:

Popular Music, Media & Culture 

Media Fandom  

I also teach on the History of Mass Communication and Culture core first year BA module, focusing on the Popular Music Industry past and present.

I have undertaken consultation work for YouTube in California, advising and producing research on fans and digital fandom. I have appeared on BBC Radio 4 talking about my research on popular music fandom and have given input to The Recording Academy/The Grammies on popular music, social media and authenticity.

I am a regular commentator in national and international media about music fandom and popular music more broadly, interviewed about topics such as live music gigs, camping culture, music fandom and online practices, and artists such as Taylor Swift and Chappell Roan. My comments on music and fandom have appeared on BBC UK News, BBC World News, NBC News, CNN, BBC Radio One Newsbeat, BBC One Points of View, BBC Radio Four, The Washington Post, The Washington Informer, The Guardian, Dazed Media, The Economist, Newsweek, The Daily Beast, Inside Hook, BBC Radio Jersey, Architectural Digest, 20 Minutes, La Repubblica D Magazine, and many more.

I worked with Welsh cultural and music platform AM on research on their audiences, as well as with PYST, a leading music label promoter and music distributor in Wales. In addition I am undertaking research on musicians and digital transformation in the creative economy, Welsh language music and the Welsh music scene and undertaking an analysis of music and fan culture on TikTok. 

I also am involved in music journalism, conducting interviews with bands and musicians, for online music publication God is in the TV. 

I am on the editorial board for the journals New Media & Society, The Journal of Fandom Studies, and Transformative Works and Cultures, On a more local level, I am passionate about the music scene in Cardiff/Wales and am on the jury for the Welsh Music Prize, and on the judging panel for The Forte Project - a mentorship scheme for musicians in Wales. 

I co-founded and co-chair (with Dr Tom Phillips) the Fan Studies Network (https://fanstudies.org/). Involving hundreds of members worldwide, since its launch in 2012 the network has fruitfully forged new connections and collaborations between academics in the field. 

I curated an educational video playlist on Popular Music, Media and Culture for Learning on Screen, which you can access here: https://learningonscreen.ac.uk/bob-curated-playlists/popular-music-media-and-culture/

I have published two books: Crowdfunding the Future: Media Industries, Ethics and Digital Society (edited with Bertha Chin and Bethan Jones, Peter Lang, 2015) and Seeing Fans: Representations of Fandom in Media and Popular Culture (edited with Paul Booth, Bloomsbury, 2016). My work on popular music, digital culture and media appears in journals such as New Media & Society, Transformative Works and Cultures, Celebrity Studies, The Journal of Fandom Studies, Social Semiotics, Discourse, Context & Media, Cinema Journal, Participations and Continuum: Journal of Media and Cultural Studies. 

In 2013 I was highlighted as one of five ‘new voices’ in media and cultural studies by Cinema Journal, journal of the Society for Cinema and Media Studies.

I have worked on a variety of media research project, including a GW4 funded project examining cameras in courtrooms, and was a research assistant on the media strand for the ESRC research project Digital Citizenship and Surveillance Society: UK State-Media-Citizen Relations after the Snowden Leaks. Prior to this, I was also a research associate on a UNHCR funded project examining media representations of refugees in the British press, and undertook research on the represetation of media studies. I worked as a researcher on a number of different projects in the school, including four BBC Trust reviews, including the prominent 2012 BBC Trust impartiality review focusing on breadth of opinion, of which I contributed to the final published report. Prior to my current role in JOMEC, during 2014 I led and designed the module ‘Understanding Culture’ on the MSc at the School of Sociology, Politics and International Studies, University of Bristol.

In 2020 I became a fellow of the Higher Education Academy. 

Supervisions

I would be interested in supervising PhD students in the the areas of:

  • Popular music
  • Popular music and technology - such as streaming and TikTok
  • Music journalism
  • Live music concerts and practices, such as camping culture
  • Music and Wales/Welsh identity
  • Music fans and fandom 
  • Media fandom more broadly

Current MPhil and PhD student topics supervised:

  • Through Cross-Media Strategies, How Does Danmei Literature-Adapted Film and TV Series in China Respond to Fandom?
  • "Peppa Pig: ‘Poor Daddy having to work. Lucky Mummy, you can play at home all day!’ An investigation into the representation of gendered parenthood roles in pre-school and children’s television"

Completed projects supervised: 

  • Bethan Jones: Fandom is Beautiful (Except When It Isn’t): Hatred, Dislike and Toxicity Online

Current supervision

Laura Marie Sinclair

Laura Marie Sinclair

Engagement

Media and Public Engagement

I regularly contribute to national and international media as an academic expert on fandom, popular music, digital culture and live music audiences. My public engagement includes broadcast interviews, expert commentary, authored journalism, industry consultancy and research collaborations.

Recent Media Appearances

2026

Selected International Media Engagement

I have provided expert commentary on fandom, popular music and digital culture for a wide range of national international media, including BBC World News, BBC News, BBC Radio 4, BBC Radio 1 Newsbeat, BBC Radio 2, BBC Radio Jersey, CNN, NBC, The Washington Post, The Economist, The Guardian, The Independent, Newsweek, Dazed, Architectural Digest, The Daily Beast, InsideHook, 20 Minutes and Yahoo News.

Recent examples include:

 

Live Music Audiences and Fan Behaviour

My research on music fan behaviour and etiquette at live music events has received extensive international media coverage. My analysis has featured in BBC World News, BBC News, The Washington Post, The Guardian, Correio Braziliense, l'édition du soir par Ouest-France, the New Zealand Herald, The Washington Informer, United News of Bangladesh and BFMTV France.

I was interviewed by BBC Radio 1 Newsbeat, BBC Radio Jersey and NBC National TV News on the topic, and my views were also summarised on BBC Radio 2.

I also contributed to a Vote for Schools debate on the issue, responding to the views of more than 20,000 UK schoolchildren who voted on whether there should be more rules at live music events. The results and my video response are available here.

 

Industry, Cultural and Research Engagement

I have undertaken consultancy and research work with YouTube in California, advising on fans and digital fandom and producing research for the platform. I have also provided input to The Recording Academy (The Grammys) on popular music, social media and authenticity.

In Wales, I have worked with cultural and music platform AM on research into its audiences, and with PYST, a leading Welsh music label, promoter and distributor.

My current and recent research and knowledge-exchange activity includes work on musicians and digital transformation in the creative economy, Welsh-language music and the Welsh music scene, and music and fan culture on TikTok.

Music Journalism

Alongside my academic work, I contribute to music journalism, conducting interviews with bands and musicians for online music publication God Is in the TV.

Contact Details

Email [email protected]
Telephone +44 29225 10789
Campuses Two Central Square, Room Room, Central Square, Cardiff, CF10 1FS

Research themes

Specialisms

  • Music
  • Fans
  • Music fandom
  • Live Music