Overview
Luyang (Luna) is currently a PhD candidate within the Marketing and Strategy Section at Cardiff Business School. Her research is in the field of international marketing and business, focusing on adaptation mechanisms of Chinese exporting companies in their relationships with overseas buyers, and the impact of the digital strategies. She holds a Master of Science degree from the Department of Sociology at the University of York. After completing her Master degree, she gained some working experience from Microsoft Shanghai and worked as a Research Associate at Shanghai Jiao Tong University.
Publication
2022
- Liu, G., Gao, L. and Wang, F. 2022. The impact and realization mechanism of financial inclusion on multidimensional poverty: Evidence from 426 national-level impoverished counties in China. Managerial and Decision Economics 43(8), pp. 3973-3986. (10.1002/mde.3640)
- Feifei, W., Jiong, W., Russo, M. and Gao, L. 2022. The influence of successor’s implicit power and explicit power on dual innovation———The mediating effect of board dissent. PLoS ONE 17(11), article number: e0275603. (10.1371/journal.pone.0275603)
2020
- Feng, Z. and Gao, L. 2020. International University Consortia on the New Silk Road. In: van der Wende, M. et al. eds. China and Europe on the New Silk Road: Connecting Universities Across Eurasia. Oxford University Press, (10.1093/oso/9780198853022.003.0006)
Articles
- Liu, G., Gao, L. and Wang, F. 2022. The impact and realization mechanism of financial inclusion on multidimensional poverty: Evidence from 426 national-level impoverished counties in China. Managerial and Decision Economics 43(8), pp. 3973-3986. (10.1002/mde.3640)
- Feifei, W., Jiong, W., Russo, M. and Gao, L. 2022. The influence of successor’s implicit power and explicit power on dual innovation———The mediating effect of board dissent. PLoS ONE 17(11), article number: e0275603. (10.1371/journal.pone.0275603)
Book sections
- Feng, Z. and Gao, L. 2020. International University Consortia on the New Silk Road. In: van der Wende, M. et al. eds. China and Europe on the New Silk Road: Connecting Universities Across Eurasia. Oxford University Press, (10.1093/oso/9780198853022.003.0006)
Research
- Standardisation and adaptation strategies
- Export performance
- Digital strategies
Teaching
BS2539 Marketing Research
BST710 Understanding Organizations and Business Environment
BST711 Global Marketing
BS1532 Technology and Digital Age