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Ruoqi Geng

Dr Ruoqi Geng

Senior Lecturer in Logistics and Operations Management

Cardiff Business School

+44 29208 74714
Aberconway Building, Room Room D42, Colum Road, Cathays, Cardiff, CF10 3EU


Ruoqi is a lecturer in the Logistics and Operation Management section. Ruoqi joined the Cardiff Business School in September 2017 after attending Brunel University where she pursued her MSc and PhD. Coming from Cangzhou, an industrial city in the Hebei province of China with major environmental problems including air pollution, Ruoqi investigated green manufacturing supply chain practices in China for her PhD research. In her thesis entitled “An investigation of the adoption of green supply chain management practices in manufacturing sector in Asian emerging economies: Guanxi, antecedents and performance”, she examined the moderating role of Guanxi, a cultural norm in China, as an informal institutional force on the relationship between formal institutional forces and the adoption of green supply chain management practices.

Ruoqi’s primary research focus lies on green supply chain management in emerging economies, particularly in China. Presently, China is home to seven of the 10 most polluted cities in the world. China is also the world’s largest producer of ozone-depleting substances and the second-largest producer of greenhouse gas emissions. Therefore, scholars have argued that China needs to lead the challenge of the world going green. Ruoqi is also engaged in cross-disciplinary research including sustainable operations, institutional environments and relational marketing. She is an expert in meta-analysis, clustering analysis, text mining and experiment vignette research methods.










  • Green Supply Chain Management
  • Sustainable Operations
  • Institutional Environments in Emerging Economies
  • Relational Marketing


BST302 Research Method and Dissertation

BS2541 Purchasing and Supply Chain Management


  • PhD 2013 – 2017 Brunel University London,UK
  • M.Sc. Global supply chain management. 2012 – 2013 Brunel University London,UK

Professional memberships

  • Member of the Production and Operation Management Society (POMS)
  • Member of the European Operations Management Association (EurOMA)