Dr Anna Kaleka
Reader in Marketing and Strategy
- Available for postgraduate supervision
Overview
I research and teach themes, topics, contexts and methods addressing one or both of the following questions:
1. What drives "success" in business?
2. What explains people's behaviour?
Publication
2019
- Kaleka, A. and Morgan, N. A. 2019. How marketing capabilities and current performance drive strategic intentions in international markets. Industrial Marketing Management 78, pp. 108-121. (10.1016/j.indmarman.2017.02.001)
2017
- Kaleka, A. and Morgan, N. A. 2017. Which competitive advantage(s)? Competitive advantage-market performance relationships in international markets. Journal of International Marketing 25(4), pp. 25-49. (10.1509/jim.16.0058)
2012
- Kaleka, A. 2012. Studying resource and capability effects on export venture performance. Journal of World Business 47(1), pp. 93-105. (10.1016/j.jwb.2010.10.024)
2011
- Kaleka, A. 2011. When exporting manufacturers compete on the basis of service: Resources and marketing capabilities driving service advantage and performance. Journal of International Marketing 19(1), pp. 40-58. (10.1509/jimk.19.1.40)
2007
- Morgan, N. A., Kaleka, A. and Gooner, R. A. 2007. Focal supplier opportunism in supermarket retailer category management. Journal of Operations Management 25(2), pp. 512-527. (10.1016/j.jom.2006.05.006)
2006
- Kaleka, A. and Berthon, P. 2006. Learning and locale: The role of information, memory and environment in determining export differentiation advantage. Journal of Business Research 59(9), pp. 1016-1024. (10.1016/j.jbusres.2006.07.002)
- Kaleka, A. 2006. The impact of resources and capabilities on the performance of regular and sporadic exporters. Presented at: 2006 AMA Summer Educators’ Conference, Chicago, IL, USA, 4-7 August 2006 Presented at Grewal, D., Levy, M. and Krishnan, R. eds.2006 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing, Vol. 17. Chicago, IL: American Marketing Association pp. 100-101.
2005
- Kaleka, A. 2005. Explaining opportunism in category management relationships of UK food retailers.. Presented at: 34th EMAC Annual Conference, Milan, Italy, 24-27 May 2005.
- Morgan, N. A., Kaleka, A. and Gooner, R. A. 2005. Focal supplier opportunism in retailer category management. Presented at: 2005 American Marketing Association (AMA) Winter Educators’ Conference, San Antonio, TX, USA., 11-14 February 2005 Presented at Seiders, K. and Voss, G. B. eds.2005 AMA Winter Educators’ Conference: Marketing Theory and Applications, San Antonio, TX, USA, 1-14 February 2005, Vol. 16. Chicago, IL, USA: American Marketing Association pp. 32-33.
- Morgan, N. A., Kaleka, A. and Gooner, R. 2005. The retailer and focal supplier category-level outcomes of focal supplier influence opportunism. Presented at: AMA Summer Educators' Conference 2005, San Francisco, CA, USA, 29 July - 1 August 2005 Presented at Walker, B. A. and Houston, M. B. eds.2005 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing, Vol. 16. AMA Summer Educators Conference Chicago, IL, USA: American Marketing Association (AMA) pp. 8-9.
2004
- Morgan, N. A., Kaleka, A. and Katsikeas, C. S. 2004. Antecedents of export venture performance: A theoretical model and empirical assessment. Journal of Marketing 68(1), pp. 90-108. (10.1509/jmkg.68.1.90.24028)
- Kaleka, A. and Berthon, P. 2004. The role of learning and environment in determining export differentiation advantage. Presented at: AMA Winter Educators' Conference 2004, Phoenix, AZ, USA, 6-9 February 2004 Presented at Cron, W. L. and Low, G. S. eds.Proceedings of 2004 AMA Winter Educators’ Conference: Marketing Theory and Applications, Vol. 15. Chicago, IL, USA: American Marketing Association pp. 235.
2002
- Kaleka, A. 2002. Resources and capabilities driving competitive advantage in export markets: guidelines for industrial exporters. Industrial Marketing Management 31(3), pp. 273-283. (10.1016/S0019-8501(00)00148-6)
Articles
- Kaleka, A. and Morgan, N. A. 2019. How marketing capabilities and current performance drive strategic intentions in international markets. Industrial Marketing Management 78, pp. 108-121. (10.1016/j.indmarman.2017.02.001)
- Kaleka, A. and Morgan, N. A. 2017. Which competitive advantage(s)? Competitive advantage-market performance relationships in international markets. Journal of International Marketing 25(4), pp. 25-49. (10.1509/jim.16.0058)
- Kaleka, A. 2012. Studying resource and capability effects on export venture performance. Journal of World Business 47(1), pp. 93-105. (10.1016/j.jwb.2010.10.024)
- Kaleka, A. 2011. When exporting manufacturers compete on the basis of service: Resources and marketing capabilities driving service advantage and performance. Journal of International Marketing 19(1), pp. 40-58. (10.1509/jimk.19.1.40)
- Morgan, N. A., Kaleka, A. and Gooner, R. A. 2007. Focal supplier opportunism in supermarket retailer category management. Journal of Operations Management 25(2), pp. 512-527. (10.1016/j.jom.2006.05.006)
- Kaleka, A. and Berthon, P. 2006. Learning and locale: The role of information, memory and environment in determining export differentiation advantage. Journal of Business Research 59(9), pp. 1016-1024. (10.1016/j.jbusres.2006.07.002)
- Morgan, N. A., Kaleka, A. and Katsikeas, C. S. 2004. Antecedents of export venture performance: A theoretical model and empirical assessment. Journal of Marketing 68(1), pp. 90-108. (10.1509/jmkg.68.1.90.24028)
- Kaleka, A. 2002. Resources and capabilities driving competitive advantage in export markets: guidelines for industrial exporters. Industrial Marketing Management 31(3), pp. 273-283. (10.1016/S0019-8501(00)00148-6)
Conferences
- Kaleka, A. 2006. The impact of resources and capabilities on the performance of regular and sporadic exporters. Presented at: 2006 AMA Summer Educators’ Conference, Chicago, IL, USA, 4-7 August 2006 Presented at Grewal, D., Levy, M. and Krishnan, R. eds.2006 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing, Vol. 17. Chicago, IL: American Marketing Association pp. 100-101.
- Kaleka, A. 2005. Explaining opportunism in category management relationships of UK food retailers.. Presented at: 34th EMAC Annual Conference, Milan, Italy, 24-27 May 2005.
- Morgan, N. A., Kaleka, A. and Gooner, R. A. 2005. Focal supplier opportunism in retailer category management. Presented at: 2005 American Marketing Association (AMA) Winter Educators’ Conference, San Antonio, TX, USA., 11-14 February 2005 Presented at Seiders, K. and Voss, G. B. eds.2005 AMA Winter Educators’ Conference: Marketing Theory and Applications, San Antonio, TX, USA, 1-14 February 2005, Vol. 16. Chicago, IL, USA: American Marketing Association pp. 32-33.
- Morgan, N. A., Kaleka, A. and Gooner, R. 2005. The retailer and focal supplier category-level outcomes of focal supplier influence opportunism. Presented at: AMA Summer Educators' Conference 2005, San Francisco, CA, USA, 29 July - 1 August 2005 Presented at Walker, B. A. and Houston, M. B. eds.2005 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing, Vol. 16. AMA Summer Educators Conference Chicago, IL, USA: American Marketing Association (AMA) pp. 8-9.
- Kaleka, A. and Berthon, P. 2004. The role of learning and environment in determining export differentiation advantage. Presented at: AMA Winter Educators' Conference 2004, Phoenix, AZ, USA, 6-9 February 2004 Presented at Cron, W. L. and Low, G. S. eds.Proceedings of 2004 AMA Winter Educators’ Conference: Marketing Theory and Applications, Vol. 15. Chicago, IL, USA: American Marketing Association pp. 235.
Research
Research interests
- Interactions of people, artifacts and organizations
- Behavioural and cognitive approaches to decision-making
- Competitive responsiveness and organizational performance
- Business venturing, marketing and financial services
Teaching
- Advances in Strategic Management, MBA (BST545)
- Marketing of Financial Services, MSc (BST246)
- Quantitative Research Methods, MRes (BST215)
- Research in Strategic Marketing, MSc (BST146)
Biography
Academic Qualifications
- Ph.D., Cardiff University
- Post Graduate Diploma in Social Science Research Methods, Cardiff University
- BSc in Electrical Engineering and Computer Science, National Technical University of Athens
Honours and Awards
- Excellence in Global Marketing Research, 10-year award, Global Marketing SIG, AMA, Summer Educators’ Conference (2013) for the paper "Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment” (with Neil Morgan and Constantine Katsikeas).
- Best Paper Award for the Channels, Retailing and Supply Chain Management Track, AMA, Summer Educators’ Conference (2005) for the paper “The Retailer and Focal Supplier Category-Level Outcomes of Focal Supplier Opportunism” (with Neil Morgan and Richard Gooner)
Reviewing
Editorial Review Board, Journal of Business Venturing
Ad hoc reviewer for: Journal of Marketing, Nature - Sustainability, Journal of World Business, Industrial Marketing Management, Journal of Business Research, British Journal of Management, Journal of International Marketing, International Marketing Review, Journal of Small Business Management, Strategic Management Society Conference, American Marketing Association Conferences.
Professional Memberships
- Strategic Management Society
- Marketing Science Institute
- American Marketing Association
- Technical Chamber of Greece
Supervisions
- Interactions of people, artifacts and organisations
- Individual and group level decision-making
- Capabilities, strategy and performance
- International business venturing
Contact Details
KalekaA@cardiff.ac.uk
+44 29208 76859
Aberconway Building, Room F10, Colum Road, Cathays, Cardiff, CF10 3EU
+44 29208 76859
Aberconway Building, Room F10, Colum Road, Cathays, Cardiff, CF10 3EU