Skip to main content
Shujun Liu  PhD

Shujun Liu

(she/her)

PhD

Users
Available for postgraduate supervision

Teams and roles for Shujun Liu

Overview

I am a Research Associate in the School of Social Sciences and a member of the Centre for Development, Evaluation, Complexity and Implementation in Public Health Improvement (DECIPHer), where I work on the School Health Research Network (SHRN). My current research focuses on children’s digital media use and media literacy, and their relationships with health and wellbeing.

I completed my PhD in Communication at Tsinghua University in 2022. My doctoral research examined cross-national news coverage and the effects of media surrounding major international events. I subsequently worked on the ESRC-funded project Understanding Society: Linking Twitter with Survey Data, investigating online behaviour and its associated factors while contributing to methodological innovation in linking social media and survey data. Since then, I have developed a particular interest in children’s digital behaviour and wellbeing, particularly within household contexts.

My work draws on a broad range of quantitative methods, including survey, content analysis, online experiments and computational approaches. These include supervised and unsupervised machine learning, large language models and other AI-assisted methods. I also use advanced statistical techniques, including multilevel modelling, latent growth modelling and cross-lagged panel models.

Publication

2026

2025

2024

2023

2022

Articles

Book sections

Conferences

Monographs

Teaching

I have contributed to undergraduate and postgraduate teaching at Tsinghua University and Cardiff University through lectures, seminar facilitation, assessment and academic guidance. My teaching spans communication, digital media, journalism, public speaking, risk communication and wider social issues. I have also developed digital teaching materials for SAGE Research Methods, including the video Strategy Versus Issue Framing in Survey Research.

Biography

Education and qualifications:

  • 2022 PhD in Political Communication, Tsinghua University
  • 2013 MA in Journalism, The Chinese University of Hong Kong
  • 2012 BA in Sport Journalism, Beijing Sport University

Career overview:

  • 2024 - present   Research Associate, DECIPHer, School of Social Sciences, Cardiff University
  • 2022 - 2024      Research Associate, ESRC project "Understanding Society: Linking Twitter Data with Survey Data", School of Social Sciences, Cardiff University
  • 2019 - 2020      Visiting scholar , School of Communication, University of Amsterdam

Honours and awards

  • GW4 Crucible 2025: Leadership development programme
  • Chinese National Scholarship
  • Tsinghua Scholarship for Overseas Graduate Studies

Professional memberships

  • International Communication Association (ICA)
  • International Association for Media and Communication Research (IAMCR)
  • National Communication Association (NCA)

Speaking engagements

  • Shujun Liu and Kai Kuang (November 16). Negative or positive toward China-U.S. climate policy: Examining the effect of strategy and issue framing on emotional responses and online climate actions. 109th Annual Convention of National Communication Association (NCA).  
  • Shujun Liu, Luke Sloan, Matthew Williams, Tarek Al Baghal, Curtis Jessop, Paulo Serodio (July 19). Linking twitter and survey data: Examining the association among mobile technology use, privacy concern and twitter consent. 2023 Annual Conference of European Survey Research Association (ESRA).
  • Shujun Liu, Luke Sloan, Matthew Williams, Tarek Al Baghal, Curtis Jessop, Paulo Serodio (June 2023). Antecedents of twitter adoption: Examining associations among household economic capital, mobile technology use and twitter adoption. 73rd Annual Conference of International Communication Association (ICA).
  • Shujun Liu and Kai Kuang (June 2023). Examining the effects of international-level strategy framing on cynicism and nationalist sentiments in climate change context. 73rd Annual Conference of International Communication Association (ICA).
  • Shujun Liu and Kai Kuang (June, 2023). Examining the Effects of National-Level Strategy Framing in Climate Communication. 2023 Annual Conference of International Environmental Communication Association (IECA).
  • Shujun Liu, Luke Sloan, Matthew Williams, Tarek Al Baghal, Curtis Jessop, Paulo Serodio (Dec 2022). Does social media make you lonely: Exploring the association among different types of activity on twitter, mental health and life satisfaction. EMERGE2022: Forum on the Future of AI Driven Humanity & International Conference Digital Society.
  • Shujun Liu (May 2022). Beyond conflicting words: Analysis of China’s propaganda cartoon on China-US relationship. 72nd Annual Conference of International Communication Association (ICA).
  • Shujun Liu and Jing Guo (May 2022). Hatred against Hatred: Analysis of Incivility on Twitter during BlackLivesMatter Movement. 72nd Annual Conference of International Communication Association (ICA).
  • Shujun Liu (May 2022). Network agenda setting in China-US trade conflict news: A comparative study across China, the US, Singapore and Ireland. 72nd Annual Conference of International Communication Association (ICA).
  • Shujun Liu and Jacqueline Tizora (July 2021). The research on media image of Xi and Trump. 2021 annual conference of International Association for Media and Communication Research (IAMCR).
  • Shujun Liu, Mark Boukes and Knut De Swert (May 2021). Strategy framing in the international arena: Cross-national comparative content analysis on China-US trade conflict coverage. 71st Annual Conference of International Communication Association (ICA).
  • Shujun Liu and Mark Boukes (May 2021). Determining news portrayal of economic consequence: Cross-national comparative content analysis on China-US trade conflict news. 71st Annual Conference of International Communication Association (ICA).
  • Shujun Liu (May 2021). Personalization of Xi and Trump in China-US trade conflict news: A cross-national comparative content analysis. 2021 Doctoral Colloquium of International Communication Association (ICA). 

 

News articles

The School Health Research Network investigates health and well-being of children and young people in Wales

One in seven learners aged seven to 11 report clinically significant emotional difficulties

12 November 2025

The School Health Research Network investigates health and well-being of children and young people in Wales

Contact Details

Email [email protected]
Telephone +44 29208 74803
Campuses sbarc|spark, Maindy Road, Cathays, Cardiff, CF24 4HQ