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Graham Moore

Professor Graham Moore

Professor of Social Sciences & Public Health

School of Social Sciences

+44 29208 75387
sbarc|spark, Room Room 1.16, 1-3 Museum Place, Maindy Road, Cathays, Cardiff, CF24 4HQ
Media commentator


I am a Professor in the School of Social Sciences and Health & Care Research Wales Senior Research Leader, with roles across a range of research investments and infrastructures, including the Centre for Development Evaluation Complexity and Implementation in Public Health Improvement (DECIPHer) funded by Health & Care Research Wales, the Wolfson Centre for Young People's Mental Health and a UKPRP funded consortium focused on commercial determinants of health and health inequalities (Shaping Public hEalth poliCies To Reduce ineqUalities and harM; SPECTRUM).

My substantive research interests are in health inequalities, primarily focused on childhood and adolescence. This includes a focus on equity impacts of universal interventions, and on interventions which aim to reduce inequality by targeting population subgroups (eg children from poorer backgrounds, children exposed to domestic violence, children experiencing local authority care, or neurodiverse children and young people). Alongside a range of work focused on child and adolescent mental health, as a major contributor to the inter-generational reproduction of inequality, I also have a strong track record in research on young people's tobacco use and tobacco policy.

Methodologically, I have an international reputation in innovation in evaluating social interventions. I led the development and authorship of highly cited MRC guidance for process evaluation, and was co-PI and lead author for MRC-NIHR funded guidance on adapting interventions to new contexts. Both are published as Research Methods and Reporting Articles in The BMJ. This work connects to my substantive interests in health inequalities through its emphasis on moving beyond whether interventions 'work', toward understanding the contextually situated nature of intervention effects, and consequences of intervention-context interactions for the widening or narrowing of inequality through social intervention. As programme lead for DECIPHer's methods programme from 2013-19, I led a series of established methodology short courses, delivered in 5 continents to date.

I am a member and Deputy Chair of the NIHR Public Health Research Funding Committee, and a member of the CRUK Prevention and Population Research Committee, having chaired the CRUK Prevention Expert Review Panel from 2018-20. I am also a Fellow of the Higher Education Academy.





















Book sections





  • 2022 to 2025 Moore G Senior Research Leader personal award Health & Care Research Wales. £60,000
  • 2022 to 2026 Butler, C., Miranda, J., Hawkins J., Moore, G., et al. (costed collaborators) IMPACT: Innovations using Mhealth for People with dementiA and Co-morbidiTies. NIHR £3,700,000
  • 2022-2024 Moore, S., Moore. G., van Godwin, J., O'Reilly, D., Process evaluation of Violence Prevention Teams in two Welsh hospitals. Youth Endowment Fund £127,000
  • 2021-2025 Barke, E., Kenny, L., Johnston, P.,  Lock, A., Siminoff, E., Danese, A., Stahl, D., Ougrin, D., Downs, J., Hurry, J., Baker, S., Moore., G., Roberts, A., Pavlopoulou, G., Stringaris, A. Regulating Emotions and STrengthening Adolescent Resilience (RE-STAR). UKRI Adolescent Mental Health and the Developing Mind programme. £3,200,000
  • 2021-2022 Morgan, K., Hawkins, J., Moore, G., Hallingberg, B., Roberts, J., Pickles, T., Charles, J., Van Sluijs, E. CHoosing Active Role Models to INspire Girls: cluster randomised feasibility study of a school-based, community-linked programme to increase physical activity levels in 9-11 year old girls CHARMING II. Health and Care Research Wales. £250,000
  • 2020-2025 Murphy, S., Moore, G., Evans, R., White, J., Robling, M., Robinson, A., Bishop, J., Hawkins, J., Segrott, J., Young, H. DECIPHer III. Health and Care Research Wales £2,500,000.
  • 2020-2021 Brain, K., Moore, G., Cannings-John, R., Quinn-Scroggins, H., Robling, M., Townson, J. UKRI – CV-19 Research Innovation; COVID-19 Cancer Attitudes and Behaviour Study. ESRC. £690,000
  • 2020-2025 Collishaw, S., Rice, F. (co-PIs), Thapar, A., John, A., Hall, J., Owen, M., Murphy, S., Moore., G., Hawkins, J., Young, H. Wolfson Centre for Young People's Mental Health. Wolfson Foundation, £10,000,000
  • 2020-2023 Howarth, E., Moore, G.F., Feder, G., Spencer, A., Evans, R., Berry, V., Stanley, N., Bacchus, L., Humphrey, A., Buckley, K., Littlecott, H., Long, S., Burn, A., Eldridge, S., Family Recovery after Domestic Abuse (FReDA): A feasibility trial and nested process evaluation of a group based intervention for children exposed to domestic violence and abuse. NIHR Public Health Research, £600,000
  • 2020-2024 Moore G, Hawkins, J., Morgan K., Murphy S., Roberts, J., et al. E|pxnaion of the School Health rEsearch Network into primary schools. Welsh Government £1,500,000
  • 2019-2022 Tomlinson, M., Lund, C., van der Westhuizen, C., Skeen, S., Dua, T., Ross, D., Servili, C., Spaull, N., Luitel, N.P., Jordans, M., Melendez-Torres, G.J., Hawkins, J., Moore, G.F., Evans, R. Project HASHTAG: Health Action in Schools for a Thriving Adolescent Generation: intervention development and feasibility study in Nepal and South Africa. MRC / DfID / NIHR / ESRC joint funding. £520,000
  • 2019-2024 Bauld, L., Munafo, M., Fitzgerald, N., Petticrew, M., Gilmore, A., Brown, J., Brennan, A., Pearce, J., Langley, T., McNeill, A., Collin, J., Britton, J., Friel, S., Syrett, K., Moore, G.F., Reid, G., O’Connor, R., Dockrell, M., Bishop, J. Shaping Public hEalth poliCies To Reduce ineqUalities and harm (SPECTRUM). UK Prevention Research Partnership Consortium Grant. £5,900,000
  • 2019 Skeen, S. & Moore, G.F Complex interventions for adolescent mental health and well-being in South Africa: capacity building. British Academy. £10,000
  • 2019-2022 Littlecott, H.,Moore G (main supervisor) Using social network analysis to understand the role of school-based social diffusion processes in smoking initiation among adolescents in contemporary Western society. Cancer Research UK Postdoctoral Fellowship. £158,000
  • 2019-22 Long S, Moore G (academic mentor). Integration of health and wellbeing into the school curriculum: a mixed methods investigation of preparations for Wales-wide school reform and it’s impacts on health and well-being. Health & Care Research Wales Postdoctoral Fellowship. £265,000
  • 2018-2020 Hall, J., Walters, J., Owen, M., Thapar, A., Rice, F., O'Donovan, M., Jones, I., Collishaw, S., Holmans, P., Singh, K., Van Goozen, S., Langley, K., Murphy, S., Moore, G.F., Atack, J., Harwood, A. Integrating genetic, clinical and phenotypic data to advance stratification, prediction and treatment in mental health. Medical Research Council £971,000
  • 2018-2020 Moore. G.F., MacDonald, S., Gray, L., Moore, L., Hallingberg, B., Brown, R. Primary schoolchildren’s perceptions of e-cigarettes and exposure to e-cigarettes and tobacco smoke. Cancer Research UK Tobacco Action Group. £127,000
  • 2018-2020 Long, S., Moore, G.F, Scourfield, J., Taylor, C., Fone, D. Farewell, D., Lyons, R., Does local authority care make a differences to the lives of vulnerable children? Longitudinal analysis of a retrospective cohort. ESRC Secondary Data Analysis Initiative £156,000
  • 2018-2020 Moore, G.F., Evans, R., Littlecott, H., Murphy, S., Segrott, J., Moore, L., Craig, P., O’Cathain, A., Hoddinott, P., Refhfuess, E., Pfadenhauer, L. Adaptation of evidence-informed complex population health interventions for implementation and/or re-evaluation in new contexts: New guidance. MRC Methodology Research Programme £320,000
  • 2018-2021 Moore GF, Murphy S, Long S. The role of schools in supporting positive social relationships to improve school engagement, wellbeing, and substance use outcomes among young people in care: a mixed methods study. Wales School for Social Care Research. £59,500
  • 2017 Morgan K, Moore GF (co-PIs) Hawkins, J., Littlecott, H., Long, S. & McConnon, L An evaluability assessment of the Food & Fitness Summer Holiday Enrichment Programme in Wales. WLGA. £49,718
  • 2017-2021 Moore GF, Bauld L, Munafo M, Murphy S, Gray L, Hallingberg B, Mackintosh AMM Moore L Impacts of e-cigarette regulation via the EU Tobacco Products Directive on young people’s use of e-cigarettes: a natural experiment. NIHR Public Health Research funding board £434,000
  • 2017-2020 Forrester, D., Scourfield, J., Evans, R., Moore, G., Robling, M., Kemp, A. What Works Centre for Social Care - Research partner grant. Department of Education. £4,850,000
  • 2017-2019 Lyons, R. et al. National Centre for Population Health and Wellbeing Research. Health and Care Research Wales. £1,500,000
  • 2016-2019 Morgan K (fellow) & Moore G (academic mentor) Long term implementation and effectiveness of the National Exercise Referral Scheme in Wales. Health & Care Research Wales Post-doctoral Fellowship. £279,000
  • 2016-2018 Moore L, Moore G (Cardiff lead) et al. Exploratory trials of complex interventions: development of guidance for researchers. MRC Methodology Research Programme. £250,000
  • 2015-2017 Hawkins J (PI), Moore G (Principal co-applicant) et al. The use of accelerometry-based activity monitors and linked web portal to enhance long-term maintenance of physical activity in adults: A pilot trial in an exercise referral setting. Health and Care Research Wales £240,000
  • 2016 Fone D, Paranjothy S, and Moore G. Children of CHALICE: risk factors for alcohol-related emergency admission to hospital in children and young people’. Wellcome Trust £16,802
  • 2014-2016 Fletcher et al Pilot trial of the Filter FE Challenge. NIHR Public Health Research £340,000
  • 2013-2016 Moore GF Population Health Scientist Fellowship, Medical Research Council. £250,000
  • 2013-2014 Moore GF, Holliday J & Moore L Research into children’s exposure to secondhand smoke in cars. Welsh Government. £90,000
  • 2012-2014 Baird, J, Audrey, S, Barker, M, Bonell, C, Bond, L, Hardeman, W, Moore, GF, Moore, L, Wight, D. Development of guidance for process evaluations of complex interventions. MRC Population Health Sciences Research Network £34,000
  • 2011-2012 Murphy, S, Moore, GF. & Moore, L. A Pilot Study of Alcohol Policy & Social Norms in Welsh Universities. Alcohol Education & Research Council £82,490


I am a Fellow of the Higher Education Academy and contribute to undergraduate and postgraduate teaching across a range of areas.

2016- undergraduate and postgraduate teaching in Social Sciences

  • Year 1: Introduction to Social Science Research Methods (lecturer)
  • Year 2: Knowing the Social - online and offline (lecturer)
  • MSc Social and Public Policy (seminar tutor)
  • Professional Doctorate Evidence Based Policy (convenor)

2015- present Lead for DECIPHer short course programme (

2013-2015 Supervision of 3 CUROP placement students

2011-2015 convenor of Health Improvement module of the Masters in Public Health, Cardiff University


Education and qualifications:

  • 2010 PhD Social Sciences, Cardiff University;
  • 2007 MSc (with distinction) Social Science Research Methods, Cardiff University;
  • 2005 MSc (with distinction) Nutriton, Physical Activity and Public Health, University of Bristol;
  • 2001 BSc (Hons) Psychology, UWE Bristol.

Career overview:

  • 2020-               Professor
  • 2018-2020       Reader in Social Sciences and Health, DECIPHer, School of Social Sciences, Cardiff University;
  • 2016-2018  Senior Lecturer in Social Sciences and Health, DECIPHer, School of Social Sciences, Cardiff University;
  • 2013-2015  MRC funded Research Fellow, DECIPHer, School of Social Sciences, Cardiff University;
  • 2010-2013  Research Associate, PHIRN, School of Social Sciences, Cardiff University;
  • 2005-2006  Research Assistant, CISHE, School of Social Sciences, Cardiff University.

Professional memberships

Fellow of the Higher Education Academy

Committees and reviewing

Associate Editor,


BMC Public Health

Funding committee member,

National Institute for Health Research Public Health Research Funding Board,

Cancer Research UK Population Research Committee,

French Cancer Research Institute


Cancer Research UKPrevention Exepert Review Panel


I currently supervise 6 PhD students, and have supervised a number of undergraduate and postgraduate dissertations in the Schools of Medicine and Social Sciences.

I am interested in supervising research projects in areas including:

  • tobacco control and young people's perceptions of smoking;
  • mechanisms underpinning socioeconomic inequalities in young people's health and health behaviour;
  • school-based health improvement intervention;
  • associations between, and common determinants in, health and educational outcomes of school pupils;
  • intervention-generated-inequalities in health;
  • intervention development/evaluation methods