Professor Graham Moore

Professor of Social Sciences & Public Health

: Media commentator

I am a Professor in the School of Social Sciences, Chair of the National Institute for Health and Care Research (NIHR) Public Health Research funding committee, and a Health and Care Research Wales Senior Research Leader. I currently hold leadership roles across research grants to a total value of >£30m including the Centre for Development Evaluation Complexity and Implementation in Public Health Improvement (DECIPHer), the Wolfson Centre for Young People's Mental Health, and the ESRC UK leadership hub for behavioural research (BR-UK). My research interests are in intervention effects on health inequalities, including (un)equal impacts of universal interventions, and interventions targeting under-served subgroups. I have an international reputation in innovation in evaluating social interventions. I led development and authorship of highly cited MRC guidance for process evaluation, and was co-PI and lead author for MRC-NIHR funded guidance on adapting interventions to new contexts. This work connects to my substantive interests in health inequalities through emphasis on moving beyond whether interventions 'work', toward understanding the contextually situated nature of intervention effects, and consequences of intervention-context interactions for the widening or narrowing of inequalities.

2014

Moore, G., Littlecott, H., Moore, L., Ahmed, N. and Holliday, J. 2014. E-cigarette use and intentions to smoke among 10-11 year old never smokers in Wales. Presented at: 10th UKSBM Annual Scientific Meeting, Nottingham, UK, 3-4 December 2014.
Holliday, J., Moore, G., Moore, L., Ahmed, N. and Littlecott, H. 2014. Exposure to smoke in cars and homes 7 years after smoke-free legislation among 10-11 year old children in Wales. Presented at: 10th UKSBM Annual Scientific Meeting, Nottingham, 3-4 December 2014.
Moore, G. F., Murphy, S., Chaplin, K., Lyons, R. A., Atkinson, M. and Moore, L. 2014. Impacts of the Primary School Free Breakfast Initiative on socio-economic inequalities in breakfast consumption among 9–11-year-old schoolchildren in Wales. Public Health Nutrition 17(6), pp. 1280-1289. (10.1017/S1368980013003133)
Moore, G. et al. 2014. Process evaluation in complex public health intervention studies: the need for guidance [Editorial]. Journal of Epidemiology & Community Health 68(2), pp. 101-102. (10.1136/jech-2013-202869)
Littlecott, H., Moore, G., Moore, L. A. R. and Murphy, S. 2014. Psychosocial mediators of change in physical activity in the Welsh national exercise referral scheme: secondary analysis of a randomised controlled trial. International Journal of Behavioral Nutrition and Physical Activity 11(1), article number: 109. (10.1186/s12966-014-0109-9)
Moore, G., Holliday, J., Moore, L. A. R., Ahmed, N. and Littlecott, H. 2014. Exposure to secondhand smoke in cars and homes, and e-cigarette use among 10-11 year old children in Wales. Presented at: ASH Wales Conference, Cardiff, 18-19 Sept 2014.

2013

Murphy, S. and Moore, G. 2013. Impacts of the Primary School Free Breakfast Initiative on socioeconomic inequalities in breakfast consumption among 9-11 year old schoolchildren in Wales. Presented at: Healthier, Happier, Fairer Communities: Public Health Wales Conference, Cardiff, UK, 10-11 October 2013.
Murphy, S. and Moore, G. 2013. Socioeconomic inequalities in childhood exposure to second-hand smoke before and after smoke-free legislation in three UK counties and impacts of the Primary School Free Breakfast Initiative on socioeconomic inequalities in breakfast consumption among 9-11 year olds in Wales. Presented at: Healthier, Happier, Fairer Communities: Welsh Public Health Conference 2013, Wales Millennium Centre, Cardiff, UK, 10-11 October 2013.
Moore, G., Raisanen, L. M., Moore, L. A. R., Ud Din, N. and Murphy, S. 2013. Mixed-method process evaluation of the Welsh National Exercise Referral Scheme. Health Education 113(6), pp. 476-501. (10.1108/HE-08-2012-0046)
Moore, G., Williams, A., Moore, L. A. R. and Murphy, S. 2013. An exploratory cluster randomised trial of a university halls of residence based social norms marketing campaign to reduce alcohol consumption among 1st year students. Substance Abuse Treatment, Prevention, and Policy 8(1), pp. 15. (10.1186/1747-597X-8-15)

2012

Moore, G., Murphy, S., Moore, L. A. R. and Lyons, R. 2012. Impacts of the Primary School Free Breakfast Initiative in Wales on socioeconomic inequalities in breakfast consumption: data linkage and secondary analysis of a cluster randomised controlled trial. Presented at: 8th Annual Scientific Meeting of the UK Society for Behavioural Medicine, Manchester, UK, 10-11 December 2012.
Moore, G., Moore, L. A. R. and Murphy, S. 2012. An exploratory trial of a social norms alcohol intervention in Welsh universities. Presented at: 8th Annual Scientific Meeting of the UK Society for Behavioural Medicine, Manchester, UK, 10-11 December 2012.
Moore, G., Currie, D., Gilmore, G., Holliday, J. and Moore, L. A. R. 2012. Socioeconomic inequalities in childhood exposure to secondhand smoke before and after smoke-free legislation in three UK countries. Journal of Public Health 34(4), pp. 599-608. (10.1093/pubmed/fds025)
Moore, G., Currie, D., Gilmore, G., Holliday, J. and Moore, L. A. R. 2012. OP55 Socioeconomic inequalities in childhood exposure to secondhand smoke before and after smoke-free legislation in three UK Countries. Journal of Epidemiology & Community Health 66(S1), pp. A21-A22. (10.1136/jech-2012-201753.055)
Murphy, S., Moore, G. and Moore, L. A. R. 2012. A pragmatic RCT of the National Exercise Referral Scheme in Wales (UK). Presented at: MRC Population Health Methods and Challenges Conference, Birmingham, UK, 26-28 April 2012.
Murphy, S., Moore, G., Williams, A. and Moore, L. A. R. 2012. An exploratory cluster randomised trial of a university halls of residence based social norms intervention in Wales, UK. BMC Public Health 12(1), pp. 186-193. (10.1186/1471-2458-12-186)
Scourfield, J. B., Taylor, C. M., Moore, G. and Gilliat-Ray, S. 2012. The intergenerational transmission of Islam in England and Wales: evidence from the Citizenship Survey. Sociology 46(1), pp. 91-108. (10.1177/0038038511419189)
Murphy, S. et al. 2012. An evaluation of the effectiveness and cost effectiveness of the National Exercise Referral Scheme in Wales, UK: a randomised controlled trial of a public health policy initiative. Journal of Epidemiology & Community Health 66(8), pp. 745-753. (10.1136/jech-2011-200689)

2011

Moore, G., Holliday, J. and Moore, L. A. R. 2011. Socioeconomic patterning in changes in child exposure to secondhand smoke after implementation of smoke-free legislation in Wales. Nicotine & Tobacco Research 13(10), pp. 903-910. (10.1093/ntr/ntr093)
Murphy, S. et al. 2011. Free healthy breakfasts in primary schools: a cluster randomised controlled trial of a policy intervention in Wales, UK. Public Health Nutrition 14(2), pp. 219-226. (10.1017/S1368980010001886)
Moore, G., Moore, L. A. R. and Murphy, S. 2011. Facilitating adherence to physical activity: exercise professionals' experiences of the National Exercise Referral Scheme in Wales. a qualitative study. BMC Public Health 11(1), article number: 935. (10.1186/1471-2458-11-935)
Moore, L. A. R. and Moore, G. 2011. Public health evaluation: which designs work, for whom and under what circumstances?. Journal of Epidemiology & Community Health 65(7), pp. 596-597. (10.1136/jech.2009.093211)

2010

Murphy, S., Moore, L. A. R., Raisanen, L. M., Moore, G., Williams, N., Edwards, R. T. and Linck, P. 2010. A pragmatic RCT of the national exercise referral scheme in Wales (UK): Physical activity and mental health outcomes at 12 months. Presented at: UK Society for Behavioural Medicine 6th Annual Scientific Meeting, Leeds, UK, 14-15 December 2010.
Murphy, S. et al. 2010. A pragmatic randomised controlled trial of the Welsh National Exercise Referral Scheme: protocol for trial and integrated economic and process evaluation. BMC Public Health 10(1), pp. 352-363. (10.1186/1471-2458-10-352)
Moore, G., Rothwell, H. A. and Segrott, J. 2010. An exploratory study of the relationship between parental attitudes and behaviour and young people's consumption of alcohol. Substance Abuse Treatment, Prevention, and Policy 5(1), article number: 6. (10.1186/1747-597X-5-6)

2009

Moore, G. F., Moore, L. A. R. and Murphy, S. 2009. Normative and cognitive correlates of breakfast skipping in 9-11-year-old schoolchildren in Wales. Appetite 53(3), pp. 332-337. (10.1016/j.appet.2009.07.012)
Holliday, J., Moore, G. and Moore, L. A. 2009. Changes in child exposure to secondhand smoke after implementation of smoke-free legislation in Wales: a repeated cross-sectional study. BMC Public Health 9(1), pp. 430-440. (10.1186/1471-2458-9-430)

2008

Murphy, S. and Moore, G. 2008. Mixed methods in community based trials. Presented at: AWARD/CHIRAL/QUIC Conference, Building Evidence for Health Care: Mixing Methods in Trials, Swansea, UK, 4 December 2008.
Murphy, S., Moore, G., Tapper, K., Raisanen, L. M. and Moore, L. A. R. 2008. Free healthy breakfasts in primary schools: A cluster randomised controlled trial of a policy intervention in Wales. Presented at: Society of Social Medicine, 52nd Annual Scientific Meeting, Southhampton, UK, 17 - 19 September 2008.
Murphy, S., Moore, G., Tapper, K., Raisanen, L. M. and Moore, L. A. R. 2008. Free healthy breakfasts in primary schools: A cluster randomised controlled trial of a policy intervention in Wales. Presented at: Faculty of Public Health Annual Conference, Cardiff, UK, 3-5 June 2008.
Moore, G., Tapper, K., Murphy, S. and Moore, L. A. R. 2008. Associations between deprivation, attitudes to breakfast and breakfast eating behaviours in 9 - 11 year olds. Presented at: Faculty of Public Health Annual Conference,, Cardiff, UK, 3-5 June 2008.
Moore, G., Tapper, K., Moore, L. A. R. and Murphy, S. 2008. Cognitive, behavioral, and social factors are associated with bias in dietary questionnaire self-reports by schoolchildren aged 9 to 11 years. Journal of the American Dietetic Association 108(11), pp. 1865-1873. (10.1016/j.jada.2008.08.012)
Tapper, K., Murphy, S., Lynch, R. J., Clark, R., Moore, G. and Moore, L. 2008. Development of a scale to measure 9-11-year-olds' attitudes towards breakfast. European Journal of Clinical Nutrition 62(4), pp. 511-518. (10.1038/sj.ejcn.1602735)

2007

Moore, G., Tapper, K., Murphy, S., Lynch, R. J., Raisanen, L. M., Pimm, C. E. and Moore, L. A. R. 2007. Associations between deprivation, attitudes towards eating breakfast and breakfast eating behaviours in 9-11 year olds. Public Health Nutrition 10(6), pp. 582-589. (10.1017/S1368980007699558)
Moore, L. et al. 2007. Social science quantitative methods capacity building in Wales: ESRC/HEFCW scoping study. Working paper. Cardiff: Cardiff University.
Moore, L. A. R. et al. 2007. Free breakfasts in schools: design and conduct of a cluster randomised controlled trial of the Primary School Free Breakfast Initiative in Wales [ISRCTN18336527]. BMC Public Health 7, article number: 258. (10.1186/1471-2458-7-258)
Moore, G., Tapper, K., Murphy, S., Clark, R., Lynch, R. and Moore, L. A. R. 2007. Validation of a self-completion measure of breakfast foods, snacks and fruits and vegetables consumed by 9- to 11-year-old schoolchildren. European Journal of Clinical Nutrition 61(3), pp. 420-430. (10.1038/sj.ejcn.1602531)

2006

Moore, G., Tapper, K., Murphy, S., Lynch, R., Pimm, C., Raisanen, L. M. and Moore, L. A. R. 2006. Development and validation of self completion measures of attitudes towards eating breakfast and breakfast eating behaviours in 9-11 year old school children. Presented at: The UK Society for Social Medicine 50th Annual Scientific Meeting, Leeds, UK, 13-15 September 2006.
Moore, G., Murphy, S., Tapper, K., Lynch, R., Pimm, C. and Raisanen, L. M. 2006. Free healthy breakfasts in primary schools: a cluster randomized controlled trial of a complex social intervention. Presented at: AWARD Building R&D in Health and Social Care in Wales, Swansea University, Swansea, UK, 21 June 2006.

2023 to 2028 Bauld L et al Behavioural Research UK: leadership hub for behavioural research. ESRC £10,600,000
2022 to 2025 Moore G Senior Research Leader personal award Health & Care Research Wales. £60,000
2022 to 2026 Butler, C., Miranda, J., Hawkins J., Moore, G., et al. (costed collaborators) IMPACT: Innovations using Mhealth for People with dementiA and Co-morbidiTies. NIHR £3,700,000
2022-2024 Moore, S., Moore. G., van Godwin, J., O'Reilly, D., Process evaluation of Violence Prevention Teams in two Welsh hospitals. Youth Endowment Fund £127,000
2021-2025 Barke, E., Kenny, L., Johnston, P., Lock, A., Siminoff, E., Danese, A., Stahl, D., Ougrin, D., Downs, J., Hurry, J., Baker, S., Moore., G., Roberts, A., Pavlopoulou, G., Stringaris, A. Regulating Emotions and STrengthening Adolescent Resilience (RE-STAR). UKRI Adolescent Mental Health and the Developing Mind programme. £3,200,000
2021-2022 Morgan, K., Hawkins, J., Moore, G., Hallingberg, B., Roberts, J., Pickles, T., Charles, J., Van Sluijs, E. CHoosing Active Role Models to INspire Girls: cluster randomised feasibility study of a school-based, community-linked programme to increase physical activity levels in 9-11 year old girls CHARMING II. Health and Care Research Wales. £250,000
2020-2025 Murphy, S., Moore, G., Evans, R., White, J., Robling, M., Robinson, A., Bishop, J., Hawkins, J., Segrott, J., Young, H. DECIPHer III. Health and Care Research Wales £2,500,000.
2020-2021 Brain, K., Moore, G., Cannings-John, R., Quinn-Scroggins, H., Robling, M., Townson, J. UKRI – CV-19 Research Innovation; COVID-19 Cancer Attitudes and Behaviour Study. ESRC. £690,000
2020-2025 Collishaw, S., Rice, F. (co-PIs), Thapar, A., John, A., Hall, J., Owen, M., Murphy, S., Moore., G., Hawkins, J., Young, H. Wolfson Centre for Young People's Mental Health. Wolfson Foundation, £10,000,000
2020-2023 Howarth, E., Moore, G.F., Feder, G., Spencer, A., Evans, R., Berry, V., Stanley, N., Bacchus, L., Humphrey, A., Buckley, K., Littlecott, H., Long, S., Burn, A., Eldridge, S., Family Recovery after Domestic Abuse (FReDA): A feasibility trial and nested process evaluation of a group based intervention for children exposed to domestic violence and abuse. NIHR Public Health Research, £600,000
2020-2024 Moore G, Hawkins, J., Morgan K., Murphy S., Roberts, J., et al. E|pxnaion of the School Health rEsearch Network into primary schools. Welsh Government £1,500,000
2019-2022 Tomlinson, M., Lund, C., van der Westhuizen, C., Skeen, S., Dua, T., Ross, D., Servili, C., Spaull, N., Luitel, N.P., Jordans, M., Melendez-Torres, G.J., Hawkins, J., Moore, G.F., Evans, R. Project HASHTAG: Health Action in Schools for a Thriving Adolescent Generation: intervention development and feasibility study in Nepal and South Africa. MRC / DfID / NIHR / ESRC joint funding. £520,000
2019-2024 Bauld, L., Munafo, M., Fitzgerald, N., Petticrew, M., Gilmore, A., Brown, J., Brennan, A., Pearce, J., Langley, T., McNeill, A., Collin, J., Britton, J., Friel, S., Syrett, K., Moore, G.F., Reid, G., O’Connor, R., Dockrell, M., Bishop, J. Shaping Public hEalth poliCies To Reduce ineqUalities and harm (SPECTRUM). UK Prevention Research Partnership Consortium Grant. £5,900,000
2019 Skeen, S. & Moore, G.F Complex interventions for adolescent mental health and well-being in South Africa: capacity building. British Academy. £10,000
2019-2022 Littlecott, H.,Moore G (main supervisor) Using social network analysis to understand the role of school-based social diffusion processes in smoking initiation among adolescents in contemporary Western society. Cancer Research UK Postdoctoral Fellowship. £158,000
2019-22 Long S, Moore G (academic mentor). Integration of health and wellbeing into the school curriculum: a mixed methods investigation of preparations for Wales-wide school reform and it’s impacts on health and well-being. Health & Care Research Wales Postdoctoral Fellowship. £265,000
2018-2020 Hall, J., Walters, J., Owen, M., Thapar, A., Rice, F., O'Donovan, M., Jones, I., Collishaw, S., Holmans, P., Singh, K., Van Goozen, S., Langley, K., Murphy, S., Moore, G.F., Atack, J., Harwood, A. Integrating genetic, clinical and phenotypic data to advance stratification, prediction and treatment in mental health. Medical Research Council £971,000
2018-2020 Moore. G.F., MacDonald, S., Gray, L., Moore, L., Hallingberg, B., Brown, R. Primary schoolchildren’s perceptions of e-cigarettes and exposure to e-cigarettes and tobacco smoke. Cancer Research UK Tobacco Action Group. £127,000
2018-2020 Long, S., Moore, G.F, Scourfield, J., Taylor, C., Fone, D. Farewell, D., Lyons, R., Does local authority care make a differences to the lives of vulnerable children? Longitudinal analysis of a retrospective cohort. ESRC Secondary Data Analysis Initiative £156,000
2018-2020 Moore, G.F., Evans, R., Littlecott, H., Murphy, S., Segrott, J., Moore, L., Craig, P., O’Cathain, A., Hoddinott, P., Refhfuess, E., Pfadenhauer, L. Adaptation of evidence-informed complex population health interventions for implementation and/or re-evaluation in new contexts: New guidance. MRC Methodology Research Programme £320,000
2018-2021 Moore GF, Murphy S, Long S. The role of schools in supporting positive social relationships to improve school engagement, wellbeing, and substance use outcomes among young people in care: a mixed methods study. Wales School for Social Care Research. £59,500
2017 Morgan K, Moore GF (co-PIs) Hawkins, J., Littlecott, H., Long, S. & McConnon, L An evaluability assessment of the Food & Fitness Summer Holiday Enrichment Programme in Wales. WLGA. £49,718
2017-2021 Moore GF, Bauld L, Munafo M, Murphy S, Gray L, Hallingberg B, Mackintosh AMM Moore L Impacts of e-cigarette regulation via the EU Tobacco Products Directive on young people’s use of e-cigarettes: a natural experiment. NIHR Public Health Research funding board £434,000
2017-2020 Forrester, D., Scourfield, J., Evans, R., Moore, G., Robling, M., Kemp, A. What Works Centre for Social Care - Research partner grant. Department of Education. £4,850,000
2017-2019 Lyons, R. et al. National Centre for Population Health and Wellbeing Research. Health and Care Research Wales. £1,500,000
2016-2019 Morgan K (fellow) & Moore G (academic mentor) Long term implementation and effectiveness of the National Exercise Referral Scheme in Wales. Health & Care Research Wales Post-doctoral Fellowship. £279,000
2016-2018 Moore L, Moore G (Cardiff lead) et al. Exploratory trials of complex interventions: development of guidance for researchers. MRC Methodology Research Programme. £250,000
2015-2017 Hawkins J (PI), Moore G (Principal co-applicant) et al. The use of accelerometry-based activity monitors and linked web portal to enhance long-term maintenance of physical activity in adults: A pilot trial in an exercise referral setting. Health and Care Research Wales £240,000
2016 Fone D, Paranjothy S, and Moore G. Children of CHALICE: risk factors for alcohol-related emergency admission to hospital in children and young people’. Wellcome Trust £16,802
2014-2016 Fletcher et al Pilot trial of the Filter FE Challenge. NIHR Public Health Research £340,000
2013-2016 Moore GF Population Health Scientist Fellowship, Medical Research Council. £250,000
2013-2014 Moore GF, Holliday J & Moore L Research into children’s exposure to secondhand smoke in cars. Welsh Government. £90,000
2012-2014 Baird, J, Audrey, S, Barker, M, Bonell, C, Bond, L, Hardeman, W, Moore, GF, Moore, L, Wight, D. Development of guidance for process evaluations of complex interventions. MRC Population Health Sciences Research Network £34,000
2011-2012 Murphy, S, Moore, GF. & Moore, L. A Pilot Study of Alcohol Policy & Social Norms in Welsh Universities. Alcohol Education & Research Council £82,490

I am a Fellow of the Higher Education Academy and contribute to undergraduate and postgraduate teaching across a range of areas.

2016- undergraduate and postgraduate teaching in Social Sciences

Year 1: Introduction to Social Science Research Methods (lecturer)
Year 2: Knowing the Social - online and offline (lecturer)
MSc Social and Public Policy (seminar tutor)
Professional Doctorate Evidence Based Policy (convenor)

2015- present Lead for DECIPHer short course programme (http://decipher.uk.net/decipher-short-courses/)

2013-2015 Supervision of 3 CUROP placement students

2011-2015 convenor of Health Improvement module of the Masters in Public Health, Cardiff University

Education and qualifications:

2010 PhD Social Sciences, Cardiff University;
2007 MSc (with distinction) Social Science Research Methods, Cardiff University;
2005 MSc (with distinction) Nutriton, Physical Activity and Public Health, University of Bristol;
2001 BSc (Hons) Psychology, UWE Bristol.

Career overview:

2020- Professor
2018-2020 Reader in Social Sciences and Health, DECIPHer, School of Social Sciences, Cardiff University;
2016-2018 Senior Lecturer in Social Sciences and Health, DECIPHer, School of Social Sciences, Cardiff University;
2013-2015 MRC funded Research Fellow, DECIPHer, School of Social Sciences, Cardiff University;
2010-2013 Research Associate, PHIRN, School of Social Sciences, Cardiff University;
2005-2006 Research Assistant, CISHE, School of Social Sciences, Cardiff University.

Professional memberships

Fellow of the Higher Education Academy

Committees and reviewing

Associate Editor,

Trials,

BMC Public Health

Funding committee member,

National Institute for Health Research Public Health Research Funding Board,

Cancer Research UK Population Research Committee,

French Cancer Research Institute

Chair,

Cancer Research UKPrevention Exepert Review Panel

I have supervised 6 students to completion of their doctoral studies, and currently supervise 5 further doctoral students (across PhD and professional doctorate programme). I have supervised a number of undergraduate and postgraduate dissertations in the Schools of Medicine and Social Sciences.

I am interested in supervising research projects in areas including:

child and adolescent mental health;
mechanisms underpinning inequalities in young people's health;
school-based health improvement intervention;
associations between, and common determinants in, health and educational outcomes of school pupils;
intervention-generated-inequalities in health;
intervention development/evaluation methods

Current supervision

Abbey Rowe

Research student

Contact Details

MooreG@cardiff.ac.uk
+44 29208 75387
sbarc|spark, Floor 2, Room 2.43, Maindy Road, Cathays, Cardiff, CF24 4HQ

3m euro grant for Cardiff University research team and collaborators to develop well-being programme for families in Eastern Europe

23 February 2023

Senior Research Leaders announced by Heath and Care Research Wales

28 April 2022

New study on mental health and life satisfaction among school children in Wales

24 March 2022

External profiles

Twitter

Professor Graham Moore

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