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Miss Sara Pepper

Director of Creative Economy


Sara is Co-Director of the Creative Economy Unit at Cardiff University. Her role is to provide leadership and strategic direction to the Unit and team. Currently this includes research and engagement initiatives such as creative city network Creative Cardiff, Clwstwr a £9 million R&D project promoting innovation in the Welsh economy and Media Cymru a £50 million UKRI Strength in Places funded programme. For Media Cymru Sara’s work will focus on the strategic development and delivery of the programme including governance, management, innovation implementation and outputs, spaces, partnerships and international collaborations.

Sara works with a wide variety of stakeholders including academic, industry and government partners and is keen to find ways for them to coalesce to better understand, support and enable the creative economy. She is passionate about championing & developing creative talent and ideas and brokering partnerships that enable individuals and organisations to realise their full creative and commercial potential.

Previously Sara has held a variety of posts from producer to project manager for organisations such as the Southbank Centre, the Wales Millennium Centre, the Riverfront Theatre, Hull University School of Arts & New Media & the Sydney Olympic Games 2000. Sara is currently a member National Trust Wales Advisory Board.