![Sara Pepper](https://profiles-cardiff.imgix.net/attachments/6795?w=200&h=200&auto=format&crop=faces&fit=crop&q=90")
Overview
Sara is Co-Director of the Creative Economy Unit at Cardiff University. Her role is to provide leadership and strategic direction to the Unit and team. Currently this includes research and engagement initiatives such as creative city network Creative Cardiff, Clwstwr a £9 million R&D project promoting innovation in the Welsh economy and Media Cymru a £50 million UKRI Strength in Places funded programme. For Media Cymru Sara’s work will focus on the strategic development and delivery of the programme including governance, management, innovation implementation and outputs, spaces, partnerships and international collaborations.
Sara works with a wide variety of stakeholders including academic, industry and government partners and is keen to find ways for them to coalesce to better understand, support and enable the creative economy. She is passionate about championing & developing creative talent and ideas and brokering partnerships that enable individuals and organisations to realise their full creative and commercial potential.
Previously Sara has held a variety of posts from producer to project manager for organisations such as the Southbank Centre, the Wales Millennium Centre, the Riverfront Theatre, Hull University School of Arts & New Media & the Sydney Olympic Games 2000. Sara is currently a member National Trust Wales Advisory Board.
Publication
2024
- Fodor, M., Leaver, M., Boswell, M., Lewis, J., Pepper, S. and Bull, D. 2024. The Cardiff Capital Region and West of England Creative Supercluster: Scoping Study. Project Report. Cardiff: Centre for the Creative Economy, Cardiff University.
2023
- Lupu, R., Komorowski, M., Pepper, S. and Lewis, J. 2023. Understanding the role of creative networks for cultural and creative industries: the case of creative Cardiff. In: Virani, T. E. ed. Global Creative Ecosystems., Vol. 1. Dynamics of Virtual Work London: Springer, pp. 77-96., (10.1007/978-3-031-33961-5_5)
- Komorowski, M., Fodor, M. M., Pepper, S. and Lewis, J. 2023. Creative hubs and intercultural dialogue—towards a new socio-economic narrative. Sustainability 15(10), article number: 8282. (10.3390/su15108282)
- Lupu, R., Komorowski, M., Lewis, J., Mothersdale, G. and Pepper, S. 2023. Greening the audiovisual sector: towards a new understanding through innovation practices in Wales and beyond. Sustainability 15(4), article number: 2975. (10.3390/su15042975)
2022
- Fodor, M. M., Griffith, S., Alatise, O., Komorowski, M., Pepper, S., Lewis, J. and Lupu, R. 2022. CLWSTWR POLICY BRIEF No 5: innovation for an inclusive and diverse media sector: the role of r&d in Wales: findings from CLWSTWR. Cardiff University, Cardiff School of Journalism, Media and Cultural Studies. Available at: https://cris.vub.be/en/publications/clwstwr-policy-brief-no-5-innovation-for-an-inclusive-and-diverse-media-sector(f88310f1-6dc1-48ff-a5bb-7dd2227fb460).html
- Fodor, M. M., Komorowski, M. and Pepper, S. 2022. Mapping creative hubs in Wales. British Council. Available at: https://cris.vub.be/en/publications/mapping-creative-hubs-in-wales(e65d5ab4-e261-4b92-895d-69c089006e6d).html
- Fodor, M. M., Komorowski, M., Pepper, S. and Lewis, J. 2022. CLWSTWR POLICY BRIEF NO 3: the impact of the screen sector tax relief on Wales: key takeaways from the BFI screen business report 2021. Cardiff University, Cardiff School of Journalism, Media and Cultural Studies. Available at: https://cris.vub.be/en/publications/clwstwr-policy-brief-no-3-the-impact-of-the-screen-sector-tax-relief-on-wales(1de5e190-8613-45f9-a8d5-efc4c5da7368).html
2021
- Komorowski, M., Lupu, R., Pepper, S. and Lewis, J. 2021. Joining the dots—understanding the value generation of creative networks for sustainability in local creative ecosystems. Sustainability 13(22), article number: 12352. (10.3390/su132212352)
- Komorowski, M., Pepper, S. and Lewis, J. 2021. Joining the dots – Understanding the value generation of creative networks. Cardiff: Available at: https://creativecardiff.org.uk/sites/default/files/Joining%20the%20Dots_Creative%20Networks%20in%20the%20UK%20Report_FINAL_0.pdf
2019
- Komorowski, M., Pepper, S. and Togay, S. 2019. Creative hubs: opportunities and challenges for intercultural dialogue. Project Report. [Online]. Istanbul: Connect for Creativity. Available at: https://cris.vub.be/en/publications/creative-hubs(b0b70110-c0ad-4366-a22f-e9e1172b37d4).html
Articles
- Komorowski, M., Fodor, M. M., Pepper, S. and Lewis, J. 2023. Creative hubs and intercultural dialogue—towards a new socio-economic narrative. Sustainability 15(10), article number: 8282. (10.3390/su15108282)
- Lupu, R., Komorowski, M., Lewis, J., Mothersdale, G. and Pepper, S. 2023. Greening the audiovisual sector: towards a new understanding through innovation practices in Wales and beyond. Sustainability 15(4), article number: 2975. (10.3390/su15042975)
- Komorowski, M., Lupu, R., Pepper, S. and Lewis, J. 2021. Joining the dots—understanding the value generation of creative networks for sustainability in local creative ecosystems. Sustainability 13(22), article number: 12352. (10.3390/su132212352)
Book sections
- Lupu, R., Komorowski, M., Pepper, S. and Lewis, J. 2023. Understanding the role of creative networks for cultural and creative industries: the case of creative Cardiff. In: Virani, T. E. ed. Global Creative Ecosystems., Vol. 1. Dynamics of Virtual Work London: Springer, pp. 77-96., (10.1007/978-3-031-33961-5_5)
Monographs
- Fodor, M., Leaver, M., Boswell, M., Lewis, J., Pepper, S. and Bull, D. 2024. The Cardiff Capital Region and West of England Creative Supercluster: Scoping Study. Project Report. Cardiff: Centre for the Creative Economy, Cardiff University.
- Fodor, M. M., Griffith, S., Alatise, O., Komorowski, M., Pepper, S., Lewis, J. and Lupu, R. 2022. CLWSTWR POLICY BRIEF No 5: innovation for an inclusive and diverse media sector: the role of r&d in Wales: findings from CLWSTWR. Cardiff University, Cardiff School of Journalism, Media and Cultural Studies. Available at: https://cris.vub.be/en/publications/clwstwr-policy-brief-no-5-innovation-for-an-inclusive-and-diverse-media-sector(f88310f1-6dc1-48ff-a5bb-7dd2227fb460).html
- Fodor, M. M., Komorowski, M. and Pepper, S. 2022. Mapping creative hubs in Wales. British Council. Available at: https://cris.vub.be/en/publications/mapping-creative-hubs-in-wales(e65d5ab4-e261-4b92-895d-69c089006e6d).html
- Fodor, M. M., Komorowski, M., Pepper, S. and Lewis, J. 2022. CLWSTWR POLICY BRIEF NO 3: the impact of the screen sector tax relief on Wales: key takeaways from the BFI screen business report 2021. Cardiff University, Cardiff School of Journalism, Media and Cultural Studies. Available at: https://cris.vub.be/en/publications/clwstwr-policy-brief-no-3-the-impact-of-the-screen-sector-tax-relief-on-wales(1de5e190-8613-45f9-a8d5-efc4c5da7368).html
- Komorowski, M., Pepper, S. and Lewis, J. 2021. Joining the dots – Understanding the value generation of creative networks. Cardiff: Available at: https://creativecardiff.org.uk/sites/default/files/Joining%20the%20Dots_Creative%20Networks%20in%20the%20UK%20Report_FINAL_0.pdf
- Komorowski, M., Pepper, S. and Togay, S. 2019. Creative hubs: opportunities and challenges for intercultural dialogue. Project Report. [Online]. Istanbul: Connect for Creativity. Available at: https://cris.vub.be/en/publications/creative-hubs(b0b70110-c0ad-4366-a22f-e9e1172b37d4).html
