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Laura Sinclair

Mrs Laura Sinclair

Project Officer

School of Journalism, Media and Culture


Laura supports the Media Cymru delivery team with the day-to-day operation of the programme. Working alongside the Programme Manager to satisfy UKRI grant requirements, she is responsible for overseeing the Quarterly Review Meetings, tracking and developing Project Plans for each project, data management and UK Subsidy Control compliance. Laura also directly supports research projects and is a member of the Media Cymru Research Group.


Research Interests

Children's media

Public service broadcasting

Audience research

Media and communications research methods



PhD Thesis

The representation of gender roles on children's public service broadcast television.

Through both textual analysis and ethnography, the PhD research investigates how gender roles are represented on public service broadcast television and understood by pre-school children between the ages of 3-5.


Sinclair, L (2023) Children's Television in Wales, in Woodfall, A and Kirkham, H (ed.) The Children's Media Yearbook, pp. 121-124. 

Sinclair, L (2023) The Changes and Challenges of The Faces of Fatherhood, in Woodfall, A and Kirkham, H (ed.) The Children's Media Yearbook, pp 75-77.

Sinclair, L (2022) 'What do children see on CBeebies? A textual analysis of gender representation and identity on British pre-school television.' Media Education Research Journal, 11(1).

Sinclair, L., Carter, C. and Steemers, J (2021) 'How do children see themselves on screen? Children's understanding of their place on and importance of public service broadcasting.' British Film Institute.

Jones, L., Namaani., C. and Kell, C (2017) It isn't all about the technology: An exploration of the impact of learning space design on collaborative approaches on the digital classroom'. Presented at: 24th Annual Conference of the Association for Learning Technology, Liverpool, UK, 5-7 September 2017.

Jones, L., Emmett., C.A. and Hou, E (2017) Over the rainbow: small symbol, big impact, and uncovering 'untold' stories. Presented at: Second Annual LGBTQ Inclusivity in Higher Education Conference: Facing the Dragon, Swansea, UK, 5-6 Septmember 2017.

Jones, L (2017) A nostalgic BBC education [Online]. Children's Media Foundation.

Jones, L (2017) The treasured memories of childhood and television: Intergenerational memory, the home and children's remake television. Presented at: Creative Industries Annual Postgraduate Research Symposium, University of South Wales, Cardiff, UK, May 2017.

Jones, L. (2017) The transition to a personal tutor to a personal coach: Success, attainment and reterntion for minority language students. Presented at: UK Advising and Tutoring Conference, Leeds Trinity University, Leeds, UK, April 2017.

Jones, L., Swayne, H. and Pickard, B. (2017) Student achievement: personal coaching. Presented at: University of South Wales Learning and Teaching Conference 2017, Treforest, Wales, UK, 29 June 2017.




Guest Lecturer for Media Audiences at University of South Wales (2015-2016)

Guest Lecturer for Mediating Childhood at Cardiff University (2019-present)

PGR Teaching Assistant for Mediating Childhood at Cardiff University (2021-2022)


After completing both a BA (Hons) and MA by Research in Media, Culture and Journalism at University of South Wales, Laura started her Higher Education Career as a Graduate Intern at University South Wales within the Centre for the Enhancement of Learning and Teaching Department conducting pedagogical research. This research addressed issues such as personal tutoring, learning technology and the student experience within Higher Education. Upon completion of this research role, Laura then moved to Cardiff University where she worked on a Welsh European Funding Office (WEFO) research project, ASTUTE, at the School of Engineering. In 2017, Laura also started a part-time PhD at JOMEC that investigates the representation of gender roles on children's public service broadcast television. Laura has published research within this area, as well as being a Guest Lecturer and PGR Teaching Assistant at both the University of South Wales and Cardiff University. Laura is also an Associate Fellow of the Higher Education Academy.