Overview
I'm a human factors researcher whose interests centre around human-machine systems with a key focus on human-robot, human-automation interations. I utilise theories and findings from the field of Cognitive Psychology and Social Psychology to tackle real-world problems concerning human interactions with AI, autonomous systems and smart agents, particularly in safety-critical contexts such as transportation, emergency services and cyber security. I'm also interested in the detrimental effects of noises on human performance in cognitive tasks.
Publication
2024
- Wallbridge, C. D., Zhang, Q., Marcinkiewicz, V. E. K., Bowen, L., Kozlowski, T., Jones, D. M. and Morgan, P. L. 2024. "Warning!" Benefits and pitfalls of anthropomorphising autonomous vehicle informational assistants in the case of an accident. Multimodal Technologies and Interaction 8(12), article number: 110. (10.3390/mti8120110)
- Tong, Y., Zhang, Q. and Ji, Z. 2024. Evaluating human-robot interaction user experiences in manufacturing: An initial assessment framework. Presented at: 2024 IEEE International Conference on Robot and Human Interactive Communication (RO-MAN), Pasadena, CA, USA, 26 - 30 Aug 20242024 33rd IEEE International Conference on Robot and Human Interactive Communication (ROMAN). IEEE pp. 244-249., (10.1109/RO-MAN60168.2024.10731394)
- Tong, Y., Zhang, Q., Munguia Galeano, F. and Ji, Z. 2024. AR and HRC integration for enhanced pragmatic quality. Presented at: The 25th IEEE International Conference on Industrial Technology, Bristol, UK, 25-27 March 20242024 IEEE International Conference on Industrial Technology (ICIT). IEEE, (10.1109/ICIT58233.2024.10540971)
- Zhang, Q., Wallbridge, C. D., Jones, D. M. and Morgan, P. L. 2024. Public perception of autonomous vehicle capability determines judgment of blame and trust in road traffic accidents. Transportation Research Part A: Policy and Practice 179, article number: 103887. (10.1016/j.tra.2023.103887)
- Zhang, Q., Williams, C. and Morgan, P. L. 2024. Partial habituation to disruption by irrelevant emotive speech – evidence for duplex-mechanism account. Journal of Cognitive Psychology 36(1), pp. 42-60. (10.1080/20445911.2024.2310881)
2023
- Tong, Y., Zhang, Q., Munguia Galeano, F. and Ji, Z. 2023. Designing an AR facial expression system for human-robots collaboration. Presented at: 28th International Conference on Automation and Computing (ICAC), Birmingham, UK, 30 August - 1 September 2023Proceedings of 28th International Conference on Automation and Computing. IEEE, (10.1109/ICAC57885.2023.10275175)
- Morgan, P. L., Marcinkiewicz, V. E. K., Zhang, Q., Kozlowski, T. R. W., Bowen, L. and Wallbridge, C. D. 2023. An optimized paradigm to measure effects of anthropomorphized self-driving cars on trust and blame following an accident. Presented at: IEEE Ro-Man 2023 - SCRTIA – Trust, Acceptance and Social Cues in Human-Robot Interaction, 28 August 2023 - 31 August 2023.
- Marcinkiewicz, V., Zhang, Q. and Morgan, P. 2023. The effects of cyber readiness and response on human trust in self driving cars. Presented at: AHFE 2023 International Conference, 20-24 July 2023.
2022
- Wallbridge, C. D., Marcinkiewicz, V., Zhang, Q. and Morgan, P. 2022. Towards anthropomorphising autonomous vehicles: speech and embodiment on trust and blame after an accident. Presented at: Robot Trust for Symbiotic Societies (RTSS) at IROS 2022, Kyoto, Japan, 23-27 October 2022.
- Zhang, Q., Wallbridge, C., Morgan, P. L. and Jones, D. M. 2022. Using simulation-software-generated animations to investigate attitudes towards autonomous vehicles accidents. Procedia Computer Science 207, pp. 3516-3525. (10.1016/j.procs.2022.09.410)
- Zhang, Q. et al. 2022. Towards an integrated evaluation framework for xai: an experimental study. Procedia Computer Science 207, pp. 3884-3893. (10.1016/j.procs.2022.09.450)
- Marcinkiewicz, V., Wallbridge, C. D., Zhang, Q. and Morgan, P. 2022. Integrating humanoid robots into simulation software generated animations to explore judgments on self-driving car Accidents. Presented at: IEEE Ro-Man 2022 Conference, Naples, Italy, 29 August - 2 September 2022.
2021
- Zhang, Q., Wallbridge, C. D., Jones, D. M. and Morgan, P. 2021. The blame game: double standards apply to autonomous vehicle accidents. Presented at: AHFE 2021 Virtual Conference on Human Aspects of Transportation, Virtual, 25-29 July 2021Advances in Human Aspects of Transportation. Lecture Notes in Networks and Systems Springer, Cham pp. 308-314., (10.1007/978-3-030-80012-3_36)
2020
- Williams, C., Hodgetts, H. M., Morey, C., Macken, B., Jones, D. M., Zhang, Q. and Morgan, P. L. 2020. Human error in information security: exploring the role of interruptions and multitasking in action slips. Presented at: 22nd International Conference on Human-Computer Interaction (HCII 2020), Virtual, 19-24 July 2020HCI International 2020 - Posters: 22nd International Conference, HCII 2020, Copenhagen, Denmark, July 19–24, 2020, Proceedings, Part III, Vol. 1226. Communications in Computer and Information Science Springer, Cham pp. 622-629., (10.1007/978-3-030-50732-9_80)
2019
- Morgan, P. L., Soteriou, R., Williams, C. and Zhang, Q. 2019. Attempting to reduce susceptibility to fraudulent computer pop-ups using malevolence cue identification training. Presented at: AHFE 2019: International Conference on Applied Human Factors and Ergonomics, Washington, DC, USA, 24-28 July 2019 Presented at Ahram, T. and Karwowski, W. eds.Advances in Human Factors in Cybersecurity: Proceedings of the AHFE 2019 International Conference on Human Factors in Cybersecurity, July 24-28, 2019, Washington D.C., USA, Vol. 960. Springer Verlag pp. 3-15., (10.1007/978-3-030-20488-4_1)
2015
- Zhang, Q. and Covey, J. 2015. Past and future implications of near-misses and their emotional consequences. Experimental Psychology 61(2), pp. 118-126. (10.1027/1618-3169/a000231)
2014
- Covey, J. and Zhang, Q. 2014. The effect of dynamic proximity cues on counterfactual plausibility. Judgment and Decision Making 9(6), pp. 586-592.
Articles
- Wallbridge, C. D., Zhang, Q., Marcinkiewicz, V. E. K., Bowen, L., Kozlowski, T., Jones, D. M. and Morgan, P. L. 2024. "Warning!" Benefits and pitfalls of anthropomorphising autonomous vehicle informational assistants in the case of an accident. Multimodal Technologies and Interaction 8(12), article number: 110. (10.3390/mti8120110)
- Zhang, Q., Wallbridge, C. D., Jones, D. M. and Morgan, P. L. 2024. Public perception of autonomous vehicle capability determines judgment of blame and trust in road traffic accidents. Transportation Research Part A: Policy and Practice 179, article number: 103887. (10.1016/j.tra.2023.103887)
- Zhang, Q., Williams, C. and Morgan, P. L. 2024. Partial habituation to disruption by irrelevant emotive speech – evidence for duplex-mechanism account. Journal of Cognitive Psychology 36(1), pp. 42-60. (10.1080/20445911.2024.2310881)
- Zhang, Q., Wallbridge, C., Morgan, P. L. and Jones, D. M. 2022. Using simulation-software-generated animations to investigate attitudes towards autonomous vehicles accidents. Procedia Computer Science 207, pp. 3516-3525. (10.1016/j.procs.2022.09.410)
- Zhang, Q. et al. 2022. Towards an integrated evaluation framework for xai: an experimental study. Procedia Computer Science 207, pp. 3884-3893. (10.1016/j.procs.2022.09.450)
- Zhang, Q. and Covey, J. 2015. Past and future implications of near-misses and their emotional consequences. Experimental Psychology 61(2), pp. 118-126. (10.1027/1618-3169/a000231)
- Covey, J. and Zhang, Q. 2014. The effect of dynamic proximity cues on counterfactual plausibility. Judgment and Decision Making 9(6), pp. 586-592.
Conferences
- Tong, Y., Zhang, Q. and Ji, Z. 2024. Evaluating human-robot interaction user experiences in manufacturing: An initial assessment framework. Presented at: 2024 IEEE International Conference on Robot and Human Interactive Communication (RO-MAN), Pasadena, CA, USA, 26 - 30 Aug 20242024 33rd IEEE International Conference on Robot and Human Interactive Communication (ROMAN). IEEE pp. 244-249., (10.1109/RO-MAN60168.2024.10731394)
- Tong, Y., Zhang, Q., Munguia Galeano, F. and Ji, Z. 2024. AR and HRC integration for enhanced pragmatic quality. Presented at: The 25th IEEE International Conference on Industrial Technology, Bristol, UK, 25-27 March 20242024 IEEE International Conference on Industrial Technology (ICIT). IEEE, (10.1109/ICIT58233.2024.10540971)
- Tong, Y., Zhang, Q., Munguia Galeano, F. and Ji, Z. 2023. Designing an AR facial expression system for human-robots collaboration. Presented at: 28th International Conference on Automation and Computing (ICAC), Birmingham, UK, 30 August - 1 September 2023Proceedings of 28th International Conference on Automation and Computing. IEEE, (10.1109/ICAC57885.2023.10275175)
- Morgan, P. L., Marcinkiewicz, V. E. K., Zhang, Q., Kozlowski, T. R. W., Bowen, L. and Wallbridge, C. D. 2023. An optimized paradigm to measure effects of anthropomorphized self-driving cars on trust and blame following an accident. Presented at: IEEE Ro-Man 2023 - SCRTIA – Trust, Acceptance and Social Cues in Human-Robot Interaction, 28 August 2023 - 31 August 2023.
- Marcinkiewicz, V., Zhang, Q. and Morgan, P. 2023. The effects of cyber readiness and response on human trust in self driving cars. Presented at: AHFE 2023 International Conference, 20-24 July 2023.
- Wallbridge, C. D., Marcinkiewicz, V., Zhang, Q. and Morgan, P. 2022. Towards anthropomorphising autonomous vehicles: speech and embodiment on trust and blame after an accident. Presented at: Robot Trust for Symbiotic Societies (RTSS) at IROS 2022, Kyoto, Japan, 23-27 October 2022.
- Marcinkiewicz, V., Wallbridge, C. D., Zhang, Q. and Morgan, P. 2022. Integrating humanoid robots into simulation software generated animations to explore judgments on self-driving car Accidents. Presented at: IEEE Ro-Man 2022 Conference, Naples, Italy, 29 August - 2 September 2022.
- Zhang, Q., Wallbridge, C. D., Jones, D. M. and Morgan, P. 2021. The blame game: double standards apply to autonomous vehicle accidents. Presented at: AHFE 2021 Virtual Conference on Human Aspects of Transportation, Virtual, 25-29 July 2021Advances in Human Aspects of Transportation. Lecture Notes in Networks and Systems Springer, Cham pp. 308-314., (10.1007/978-3-030-80012-3_36)
- Williams, C., Hodgetts, H. M., Morey, C., Macken, B., Jones, D. M., Zhang, Q. and Morgan, P. L. 2020. Human error in information security: exploring the role of interruptions and multitasking in action slips. Presented at: 22nd International Conference on Human-Computer Interaction (HCII 2020), Virtual, 19-24 July 2020HCI International 2020 - Posters: 22nd International Conference, HCII 2020, Copenhagen, Denmark, July 19–24, 2020, Proceedings, Part III, Vol. 1226. Communications in Computer and Information Science Springer, Cham pp. 622-629., (10.1007/978-3-030-50732-9_80)
- Morgan, P. L., Soteriou, R., Williams, C. and Zhang, Q. 2019. Attempting to reduce susceptibility to fraudulent computer pop-ups using malevolence cue identification training. Presented at: AHFE 2019: International Conference on Applied Human Factors and Ergonomics, Washington, DC, USA, 24-28 July 2019 Presented at Ahram, T. and Karwowski, W. eds.Advances in Human Factors in Cybersecurity: Proceedings of the AHFE 2019 International Conference on Human Factors in Cybersecurity, July 24-28, 2019, Washington D.C., USA, Vol. 960. Springer Verlag pp. 3-15., (10.1007/978-3-030-20488-4_1)
Research
Research Topics
Human Factors Psychology: Human-machine/robot interactions, trust in automation, human-centred design, explainable AI (XAI), auditory communication & sonification, interruptions & multitasking, cognitive workload, human error
Judgment & Decision Making: intuitive judgment, heuristics, cognitive biases, risk perception
Research Group
Human Factors Excellence Research Group (HuFEx)
Centre for Artificial Intelligence, Robotics and Human-Machine Systems (IROHMS)
Research Projects and Grants
2021 Human Vulnerability to Cyber Attack Attempts When Using Autonomous Vehicles - EPSRC Doctoral Training Hub in Cyber Security Analytics - Co-Applicant & Secondary Supervisor (~£90k)
2021 Autonomous shared transport: The role of social context in user perceptions of security and trust using immersive dynamic simulations - EPSRC Interdisciplinary Doctoral Training Hub in Sustainable Transport – Co-Applicant & Secondary Supervisor (~£90k)
2020–now Rule of Law in the Age of AI: Distributive Principles of Legal Liability for Multi-Agent Societies – funded by ESRC-JST (~£800k)) for three years – Lead Research Associate and later Co-Investigator
2020 Rapid Internal Simulation of Knowledge (R.I.S.K.) – funded by IROHMS Accelerator Grant (£5k) – Co-Investigator – developing visualisation tool
2020 XAI & I – funded by IROHMS Accelerator Grant (£12k) - Co-Investigator – exploring whether human category learning can be facilitated by machine-learning algorithms
2019 Explainable AI (XAI) – funded by Airbus (£75k) – Research Associate
2018-2019 Human-Machine Interface in Emergency Operation Centres – funded by SOS Alarm in Sweden (£30k) – Lead Research Assistant – to improve procedural protocols and the human computer interfaces (HCIs) used in more than 20 emergency call centres in Sweden
2018-2019 Flourish Connected Autonomous Vehicles: Empowerment through trusted, secure mobility – funded by Innovate UK (£5.6M) – Research Assistant - to develop autonomous transportation and eco-systems for the mobility of older adults and people with disabilities
2012 Centre of Excellence for Stimulation of Regional Economy of Northeast – funded by Rural Development Programme for England (RDPE) (£140k) – Main applicant/Account Holder – A business project to build state-of-the-art equine facilities in the Northeast England
2012 Counterfactual-based Persuasive Messages in Risk Communications – funded by Institute of Hazard, Risk and Resilience (IHRR) of Durham University (£1.5k) – Primary Investigator – to investigate the effectiveness of near-misses versus real accidents in raising people’s awareness of hazardous situations.
2008 Uncertainties in Counterfactuals – Durham Academic Scholarship – PhD Studentship
Biography
I completed my PhD in Cognitive Psychology at Durham University, which investigated people’s intuitive judgments of probability and risk using counterfactual thinking (i.e., imaginations of what might have been). I then spent five years working as a R&D manager/Data Analyst in the sport industry, helping dressage and showjumping riders improve their skills and communication with the horses using data-driven methods with the assistance of riding computer simulation.
I joined Cardiff University in 2018 and re-launched my research career in the applied areas of human-machine interactions (HMI) and automation. As a member of the Human Factors Excellence Research Group (HuFEx) and the Centre for Artificial Intelligence, Robotics and Human-Machine Systems (IROHMS), I collaborated internationally with scholars and industrial organisations on multidisciplinary projects concerning human performance and wellbeing when interacting with AI-powered technologies in various application domains including intelligent transportation, emergency services and aviation. One example of these was funded by a Swedish emergency services company - SOS Alarm - which aimed to improve human computer interface design and the working procedure in their emergency call centres around Sweden. Another project (funded by Airbus) was on the topic of Explainable AI (XAI) and involved developing evaluation frameworks to enhance the interpretability of deep learning networks to human users. I also contributed to the Flourish connected autonomous vehicle (CAV) project (£5M, funded by Innovate UK) in which I worked with a team of multidisciplinary academics (Human Factors Psychologists, Engineers, Computer Scientists), industrial partners (e.g., Airbus) and
charities (e.g. AgeUK) – to develop and test human-machine interfaces for future autonomous vehicles designed for older adults and people with cognitive/physical impairments.
The Flourish project sparkled my research interest in autonomous driving because it is a great "test-bed" for AI-powered technology to be deployed in massive scale in safety-critical domains. I took the position of the leading Research Associate and later Co-Investigator in an ESRC-JST funded UK-Japan joint research project entitled “Rule of Law in the Age of AI: Distributive Principles of Legal Liability for Multi-Agent Societies”, in which Human Factors experts from Cardiff University (led by Prof Phil Morgan as UK PI) were teamed up with legal and robotics experts from the Universities of Kyoto, Osaka and Doshisha in Japan (led by Prof Tatsuhiko Inatani as Japan PI), to address one of the biggest challenges facing the proliferation of autonomous vehicles and other AI-powered autonomous systems – blame and liability distribution in the event of accidents. The Cardiff team were leading with the investigation of judgments of blame and trust by constructing new experimental paradigms and collecting data on various types of accident scenarios using textbased vignettes, animations and high fidelity computer simulations on the cutting edge Transport Simulator in the IROHMS Simulation Laboratory. Our findings have important implications to policy making, legislation and the design of autonomous vehicles
My future research will continue to focus on people’s relationships with AI, robots, automation and other smart agents in social and working environments. I will address questions like: how do humans perceive these smart agents in terms of intelligence and emotions? Would human apply theory of mind and develop empathy toward them? How would interacting with these agents affect human’s sense of self-identity (e.g., what makes a human human)? How would the design of the smart agents influence people's perception of them? I believe the answers to these questions are crucial to building a sustainable morden society that benefits from AI-powered technologies.