Yr Athro Luigi De Luca
- Ar gael fel goruchwyliwr ôl-raddedig
Timau a rolau for Luigi De Luca
Athro Marchnata ac Arloesi
Trosolwg
Mae Luigi M. De Luca (Ph.D., Prifysgol Bocconi) yn Athro Marchnata ac Arloesi yn Ysgol Busnes Caerdydd, Prifysgol Caerdydd, a ymunodd yn 2009. Gwasanaethodd Luigi fel Dirprwy Ddeon yr Ysgol ar gyfer Astudiaethau Doethurol rhwng 2018 a 2023.
O 1 Ionawr 2025, mae Luigi yn gyd-olygydd y Journal of Product Innovation Management.
Mae ymchwil, addysgu ac addysg weithredol Luigi yn canolbwyntio ar ragflaenion strategol a sefydliadol, canlyniadau ac argyfyngau trawsnewid digidol. Yn fwy diweddar, mae'r cysylltiadau ymhlith technolegau digidol, arloesedd a gwerth cyhoeddus.
Mae ei waith wedi'i gyhoeddi mewn cyfnodolion academaidd uchel eu safle ym maes marchnata ac arloesi, gan gynnwys y Journal of Product Innovation Management, Journal of Marketing, Journal of the Academy of Marketing Science, Research Policy, Journal of Service Research, British Journal of Management, Industrial Marketing Management, a Journal of Business Research, ymhlith eraill.
Mae Luigi yn gwirfoddoli fel Aelod Bwrdd y Gymdeithas Datblygu a Rheoli Cynnyrch (PDMA), Ymddiriedolwr yr elusen anabledd plant Gympanzees ym Mryste, ac Is-gadeirydd Llywodraethwyr yn Ysgol Gynradd Gatholig Sant Pedr ( Caerdydd)
Cyhoeddiad
2025
- Ludwig, S. et al., 2025. Communication design logics and innovation management. Journal of Product Innovation Management 42 (5), pp.850-873. (10.1111/jpim.12769)
2024
- Scedrova, A. , Morgan, R. E. and De Luca, L. M. 2024. Decomposing profile-to-role configurations in R&D-Focused entrepreneurial teams. European Management Journal 42 (5), pp.813-823. (10.1016/j.emj.2023.04.009)
- Spanjol, J. et al., 2024. Fueling innovation management research: Future directions and five forward‐looking paths. Journal of Product Innovation Management 41 (5), pp.893-948. (10.1111/jpim.12754)
- Kacar, M. and De Luca, L. 2024. Digital inclusion for a good digital society: Leveraging the benefits and mitigating the dark side. Project Report.[Online].London: The British Academy. Available at: https://www.thebritishacademy.ac.uk/publications/digital-inclusion-good-digital-society-leveraging-benefits-mitigating-dark-side/.
2023
- De Angelis, R. , Morgan, R. and De Luca, L. M. 2023. Open strategy and dynamic capabilities: a framework for circular economy business models research. Business Strategy and the Environment 32 (7), pp.4861-4873. (10.1002/bse.3397)
- De Luca, L. et al. 2023. Digital transformation in the making: Lessons from a large energy company. In: Noble, C. and Bstieler, L. eds. The PDMA Handbook of Innovation and New Product Development, 4th Edition. Wiley. , pp.387-406.
- Oufan, S. et al. 2023. Realising value from big data technology adoption: Understanding the role of organisational capabilities in the Affordance actualization process. Presented at: International Conference on Information Systems 2023 Hyderabad, India 10-13 December 2023. Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies: ICIS 2023. Vol. 14.Association of Information Systems.
2021
- Husairi, M. A. , Morgan, R. E. and De Luca, L. M. 2021. Market entry timing: the impact of complementary capabilities on strategic outcomes. Journal of Business Research 132 , pp.45-55. (10.1016/j.jbusres.2021.04.004)
- De Luca, L. M. et al. 2021. How and when do big data investments pay off? The role of marketing affordances and service innovation. Journal of the Academy of Marketing Science 49 , pp.790-810. (10.1007/s11747-020-00739-x)
2019
- Appio, F. P. et al., 2019. Patent portfolio diversity and firm profitability: a question of specialization or diversification?. Journal of Business Research 101 , pp.255-267. (10.1016/j.jbusres.2019.04.020)
2018
- Herhausen, D. , De Luca, L. and Weibel, M. 2018. The interplay between employee and firm customer orientation: substitution effect and the contingency role of performance-related rewards. British Journal of Management 29 (3), pp.534-553. (10.1111/1467-8551.12230)
- Akinwolemiwa, O. H. et al. 2018. Building community-driven vertical greening systems for people living on less than £1 a day: a case study in Nigeria. Building and Environment 131 , pp.277-287. (10.1016/j.buildenv.2018.01.022)
2017
- Herhausen, D. et al., 2017. When does customer-oriented leadership pay off? An investigation of frontstage and backstage service teams. Journal of Service Research 20 (4), pp.409-425. (10.1177/1094670517714059)
- Troilo, G. , De Luca, L. and Guenzi, P. 2017. Linking data-rich environments with service innovation in incumbent firms: a conceptual framework and research propositions. Journal of Product Innovation Management 34 (5), pp.617-639. (10.1111/jpim.12395)
2016
- Sok, K. M. , Sok, P. and De Luca, L. M. 2016. The effect of ‘can do’ and ‘reason to’ motivations on service–sales ambidexterity. Industrial Marketing Management 55 , pp.144-155. (10.1016/j.indmarman.2015.09.001)
- Guenzi, P. , De Luca, L. and Spiro, R. 2016. The combined effect of customer perceptions about a salesperson's adaptive selling and selling orientation on customer trust in the salesperson: a contingency perspective. Journal of Business & Industrial Marketing 31 (4), pp.553-564. (10.1108/JBIM-02-2015-0037)
2015
- Saeed, S. et al., 2015. Inside-out and outside-in orientations: A meta-analysis of orientation's effects on innovation and firm performance. Industrial Marketing Management 47 , pp.121-133. (10.1016/j.indmarman.2015.02.037)
2014
- Troilo, G. , De Luca, L. M. and Atuahene-Gima, K. 2014. More innovation with less? A strategic contingency view of slack resources, information search, and radical innovation. Journal of Product Innovation Management 31 (2), pp.259-277. (10.1111/jpim.12094)
2013
- Troilo, G. , Guenzi, P. and De Luca, L. M. 2013. L'integrazione fra marketing e vendite: barriere, meccanismi operativi e risultati. Economia & Management: la rivista della Scuola di Direzione Aziendale dell'Università L. Bocconi 2013 (2), pp.89-110.
2011
- De Luca, L. M. , Guenzi, P. and Troilo, G. 2011. Organizational drivers of salespeople's customer orientation and selling orientation. Journal of Personal Selling and Sales Management 31 (3), pp.269-286.
2010
- Cillo, P. , De Luca, L. M. and Troilo, G. 2010. Market information approaches, product innovativeness, and firm performance: an empirical study in the fashion industry. Research Policy 39 (9), pp.1242-1252. (10.1016/j.respol.2010.06.004)
- De Luca, L. M. , Verona, G. and Vicari, S. 2010. Market orientation and R&D effectiveness in high-technology firms: an empirical investigation in the biotechnology industry. Journal of Product Innovation Management 27 (3), pp.299-320. (10.1111/j.1540-5885.2010.00718.x)
2009
- Troilo, G. , De Luca, L. M. and Guenzi, P. 2009. Dispersion of influence between marketing and sales: its effects on superior customer value and market performance. Industrial Marketing Management 38 (8), pp.872-882. (10.1016/j.indmarman.2009.06.009)
2008
- Atuahene-Gima, K. and De Luca, L. M. 2008. Marketing's lateral influence strategies and new product team comprehension in high-tech companies: a cross-national investigation. Industrial Marketing Management 37 (6), pp.664-676. (10.1016/j.indmarman.2008.04.010)
2007
- De Luca, L. M. and Atuahene-Gima, K. 2007. Market knowledge dimensions and cross-functional collaboration: Examining the different routes to product innovation performance. Journal of Marketing 71 (1), pp.95-112.
2006
- Atuahene-Gima, K. , Li, H. Y. and De Luca, L. M. 2006. The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures. Industrial Marketing Management 35 (3), pp.359-372. (10.1016/j.indmarman.2005.05.017)
2005
- Cillo, P. et al., 2005. Orientamento al Mercato e Innovazione nei Settori Creativi. Una Ricerca nel Settore della Moda. Finanza, Marketing e Produzione 23 (1), pp.23-45.
Adrannau llyfrau
- De Luca, L. et al. 2023. Digital transformation in the making: Lessons from a large energy company. In: Noble, C. and Bstieler, L. eds. The PDMA Handbook of Innovation and New Product Development, 4th Edition. Wiley. , pp.387-406.
Cynadleddau
- Oufan, S. et al. 2023. Realising value from big data technology adoption: Understanding the role of organisational capabilities in the Affordance actualization process. Presented at: International Conference on Information Systems 2023 Hyderabad, India 10-13 December 2023. Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies: ICIS 2023. Vol. 14.Association of Information Systems.
Erthyglau
- Ludwig, S. et al., 2025. Communication design logics and innovation management. Journal of Product Innovation Management 42 (5), pp.850-873. (10.1111/jpim.12769)
- Scedrova, A. , Morgan, R. E. and De Luca, L. M. 2024. Decomposing profile-to-role configurations in R&D-Focused entrepreneurial teams. European Management Journal 42 (5), pp.813-823. (10.1016/j.emj.2023.04.009)
- Spanjol, J. et al., 2024. Fueling innovation management research: Future directions and five forward‐looking paths. Journal of Product Innovation Management 41 (5), pp.893-948. (10.1111/jpim.12754)
- De Angelis, R. , Morgan, R. and De Luca, L. M. 2023. Open strategy and dynamic capabilities: a framework for circular economy business models research. Business Strategy and the Environment 32 (7), pp.4861-4873. (10.1002/bse.3397)
- Husairi, M. A. , Morgan, R. E. and De Luca, L. M. 2021. Market entry timing: the impact of complementary capabilities on strategic outcomes. Journal of Business Research 132 , pp.45-55. (10.1016/j.jbusres.2021.04.004)
- De Luca, L. M. et al. 2021. How and when do big data investments pay off? The role of marketing affordances and service innovation. Journal of the Academy of Marketing Science 49 , pp.790-810. (10.1007/s11747-020-00739-x)
- Appio, F. P. et al., 2019. Patent portfolio diversity and firm profitability: a question of specialization or diversification?. Journal of Business Research 101 , pp.255-267. (10.1016/j.jbusres.2019.04.020)
- Herhausen, D. , De Luca, L. and Weibel, M. 2018. The interplay between employee and firm customer orientation: substitution effect and the contingency role of performance-related rewards. British Journal of Management 29 (3), pp.534-553. (10.1111/1467-8551.12230)
- Akinwolemiwa, O. H. et al. 2018. Building community-driven vertical greening systems for people living on less than £1 a day: a case study in Nigeria. Building and Environment 131 , pp.277-287. (10.1016/j.buildenv.2018.01.022)
- Herhausen, D. et al., 2017. When does customer-oriented leadership pay off? An investigation of frontstage and backstage service teams. Journal of Service Research 20 (4), pp.409-425. (10.1177/1094670517714059)
- Troilo, G. , De Luca, L. and Guenzi, P. 2017. Linking data-rich environments with service innovation in incumbent firms: a conceptual framework and research propositions. Journal of Product Innovation Management 34 (5), pp.617-639. (10.1111/jpim.12395)
- Sok, K. M. , Sok, P. and De Luca, L. M. 2016. The effect of ‘can do’ and ‘reason to’ motivations on service–sales ambidexterity. Industrial Marketing Management 55 , pp.144-155. (10.1016/j.indmarman.2015.09.001)
- Guenzi, P. , De Luca, L. and Spiro, R. 2016. The combined effect of customer perceptions about a salesperson's adaptive selling and selling orientation on customer trust in the salesperson: a contingency perspective. Journal of Business & Industrial Marketing 31 (4), pp.553-564. (10.1108/JBIM-02-2015-0037)
- Saeed, S. et al., 2015. Inside-out and outside-in orientations: A meta-analysis of orientation's effects on innovation and firm performance. Industrial Marketing Management 47 , pp.121-133. (10.1016/j.indmarman.2015.02.037)
- Troilo, G. , De Luca, L. M. and Atuahene-Gima, K. 2014. More innovation with less? A strategic contingency view of slack resources, information search, and radical innovation. Journal of Product Innovation Management 31 (2), pp.259-277. (10.1111/jpim.12094)
- Troilo, G. , Guenzi, P. and De Luca, L. M. 2013. L'integrazione fra marketing e vendite: barriere, meccanismi operativi e risultati. Economia & Management: la rivista della Scuola di Direzione Aziendale dell'Università L. Bocconi 2013 (2), pp.89-110.
- De Luca, L. M. , Guenzi, P. and Troilo, G. 2011. Organizational drivers of salespeople's customer orientation and selling orientation. Journal of Personal Selling and Sales Management 31 (3), pp.269-286.
- Cillo, P. , De Luca, L. M. and Troilo, G. 2010. Market information approaches, product innovativeness, and firm performance: an empirical study in the fashion industry. Research Policy 39 (9), pp.1242-1252. (10.1016/j.respol.2010.06.004)
- De Luca, L. M. , Verona, G. and Vicari, S. 2010. Market orientation and R&D effectiveness in high-technology firms: an empirical investigation in the biotechnology industry. Journal of Product Innovation Management 27 (3), pp.299-320. (10.1111/j.1540-5885.2010.00718.x)
- Troilo, G. , De Luca, L. M. and Guenzi, P. 2009. Dispersion of influence between marketing and sales: its effects on superior customer value and market performance. Industrial Marketing Management 38 (8), pp.872-882. (10.1016/j.indmarman.2009.06.009)
- Atuahene-Gima, K. and De Luca, L. M. 2008. Marketing's lateral influence strategies and new product team comprehension in high-tech companies: a cross-national investigation. Industrial Marketing Management 37 (6), pp.664-676. (10.1016/j.indmarman.2008.04.010)
- De Luca, L. M. and Atuahene-Gima, K. 2007. Market knowledge dimensions and cross-functional collaboration: Examining the different routes to product innovation performance. Journal of Marketing 71 (1), pp.95-112.
- Atuahene-Gima, K. , Li, H. Y. and De Luca, L. M. 2006. The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures. Industrial Marketing Management 35 (3), pp.359-372. (10.1016/j.indmarman.2005.05.017)
- Cillo, P. et al., 2005. Orientamento al Mercato e Innovazione nei Settori Creativi. Una Ricerca nel Settore della Moda. Finanza, Marketing e Produzione 23 (1), pp.23-45.
Monograffau
- Kacar, M. and De Luca, L. 2024. Digital inclusion for a good digital society: Leveraging the benefits and mitigating the dark side. Project Report.[Online].London: The British Academy. Available at: https://www.thebritishacademy.ac.uk/publications/digital-inclusion-good-digital-society-leveraging-benefits-mitigating-dark-side/.
Ymchwil
Diddordebau ymchwil
- Rheoli Arloesi
- Digideiddio
- Strategaeth Marchnata
- Arloesi Gwerth Cyhoeddus
Diddordebau ymchwil goruchwylio PhD
- Rheoli Arloesi
- Digideiddio
- Gwerth Cyhoeddus
Addysgu
Ymrwymiadau addysgu
- Marchnata Entrepreneuraidd (BST192)
- Cynnal Ymchwil mewn Marchnata a Strategaeth (BST212)
- Cynllun Busnes MBA (BST525)
Bywgraffiad
Anrhydeddau a dyfarniadau
- Goruchwyliwr Doethurol y Flwyddyn Prifysgol Caerdydd (2022)
- Gwobr Papur Gorau JPIM Thomas P. Hustad (2014)
Aelodaethau proffesiynol
- Cymdeithas Datblygu a Rheoli Cynnyrch
- IPDMC
- Academi Marchnata
Safleoedd academaidd blaenorol
- Athro Marchnata ac Arloesi, Ysgol Busnes Caerdydd, 2015-presennol
- Darllenydd mewn Marchnata, Ysgol Busnes Caerdydd, 2011-2015
- Uwch Ddarlithydd mewn Marchnata, Ysgol Busnes Caerdydd, 2009-2011
- Darlithydd mewn Marchnata, Ysgol Fusnes Aston, 2007-2009
- Cydymaith ôl-doc, Prifysgol Bocconi, 2006-2007
- Ymweld PhD Myfyriwr, CEIBS Shanghai, 2007
- Ymweld PhD Myfyriwr, Hong Kong City University, 2005
Pwyllgorau ac adolygu
Aelodaeth Bwrdd Golygyddol:
- Journal of Product Innovation Management
- Rheoli Marchnata Diwydiannol
- Journal of Strategic Marketing
Ad-hoc adolygu (dewiswyd):
- Journal of Marketing
- Strategic Management Journal
- Journal of the Academy of Marketing Science
- Astudiaethau Sefydliad
- Journal of Management Studies
- British Journal of Management
- Journal of Business Research
- Rheoli Marchnata Diwydiannol
Meysydd goruchwyliaeth
- Data Mawr a Deallusrwydd Artiffisial yng nghyd-destun Gwneud Penderfyniadau Sefydliadol
- Arloesi, gan gynnwys arloesi sefydliadol, arloesi cynnyrch a gwasanaethau, ac arloesedd cyfrifol
Goruchwyliaeth gyfredol
Satrupa Ghosh Ghosh
Simon Brightman
Marina Kacar
Nadia Cesario Penayo
News articles
Contact Details
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