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Luigi De Luca

Professor Luigi De Luca

Professor of Marketing and Innovation

Users
Available for postgraduate supervision

Overview

Luigi M. De Luca (Ph.D., Bocconi University) is Professor of Marketing and Innovation at Cardiff Business School, Cardiff University, which he joined in 2009. Luigi served as the School’s Pro-Dean for Doctoral Studies from 2018 to 2023.

As of January 1, 2025, Luigi is co-Editor-in-Chief of the Journal of Product Innovation Management.

Luigi’s research, teaching and executive education focus on the strategic and organizational antecedents, consequences, and contingencies of digital transformation. More recently, the links among digital technologies, innovation, and public value.

His work has been published in highly ranked academic journals in marketing and innovation, including the Journal of Product Innovation Management, Journal of Marketing, Journal of the Academy of Marketing Science, Research Policy, Journal of Service Research, British Journal of Management, Industrial Marketing Management, and Journal of Business Research, among others.

Luigi volunteers as Board Member of the Product Development and Management Association (PDMA), Trustee for the children disability charity  Gympanzees based in Bristol, and Vice-Chair of Governors at St Peter's RC Primary School (Cardiff)

Publication

2024

2023

2021

2019

2018

2017

2016

2015

2014

2013

2011

2010

2009

2008

2007

2006

2005

Articles

Book sections

Conferences

Monographs

Research

Research interests

  • Innovation Management
  • Digitalization
  • Marketing Strategy
  • Public Value Innovation

PhD supervision research interests

  • Innovation Management
  • Digitalization
  • Public Value

Teaching

Teaching commitments

  • Entrepreneurial Marketing (BST192)
  • Conducting Research in Marketing and Strategy (BST212)
  • MBA Business Plan (BST525)

Biography

Honours and awards

  • Cardiff University Doctoral Supervisor of the Year (2022)
  • JPIM Thomas P. Hustad Best Paper Award (2014)

Professional memberships

  • Product Development and Management Association
  • IPDMC
  • Academy of Marketing

Academic positions

  • Professor of Marketing and Innovation, Cardiff Business School, 2015-current
  • Reader in Marketing, Cardiff Business School, 2011-2015
  • Senior Lecturer in Marketing, Cardiff Business School, 2009-2011
  • Lecturer in Marketing, Aston Business School, 2007-2009
  • Post-doc associate, Bocconi University, 2006-2007
  • Visiting PhD Student, CEIBS Shanghai, 2007
  • Visiting PhD Student, Hong Kong City University, 2005

Committees and reviewing

Editorial Board Membership:

  • Journal of Product Innovation Management
  • Industrial Marketing Management
  • Journal of Strategic Marketing

 

Ad-hoc reviewing (selected):

  • Journal of Marketing
  • Strategic Management Journal
  • Journal of the Academy of Marketing Science
  • Organization Studies
  • Journal of Management Studies
  • British Journal of Management
  • Journal of Business Research
  • Industrial Marketing Management

Supervisions

- Big Data and Artificial Intelligence in the context of Organisational Decision-Making

- Innovation, including organisational innovation, product and service innovation, and responsible innovation

Current supervision

Simon Brightman

Simon Brightman

Nadia Cesario Penayo

Nadia Cesario Penayo

Contact Details

Email DeLucaL@cardiff.ac.uk
Telephone +44 29208 76886
Campuses Aberconway Building, Room B09b, Colum Road, Cathays, Cardiff, CF10 3EU