Ewch i’r prif gynnwys
Simon Jang

Dr Simon Jang

Uwch Ddarlithydd mewn Marchnata Empirig

Ysgol Busnes Caerdydd

+44 29208 74552
Adeilad Aberconwy, Ystafell S46, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
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Dr Seongsoo (Simon) Jang recently joined Cardiff Business School as a Lecturer in Marketing.

He focuses on empirical and quantitative research that lies at the intersection of advanced methodology (e.g., hierarchical modeling and spatial analysis) and digital marketing (e.g., online promotions, mobile games, two-sided platforms). He has initiated multiple projects with external researchers while collaborating with leading high-tech & retail firms in South Korea and France. Examples are mobile application market, GPS-enabled exercise app operator, and leading bakery chain. He has published in Journal of Product Innovation Management, Journal of Public Policy & Marketing, Journal of Business Research, and Technological Forecasting and Social Change.

His industry experience includes working for large telecommunication and e-commerce companies such as SK Telecom and SK Planet for 15 years. His roles were predominantly in the fields of marketing analytics, marketing strategy and retail management. He also took a role in training marketing & new product development managers to become data-driven decision makers at SK Group, South Korea.










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Research interests

  • Collaborative consumption (particularly peer-to-peer ridesharing)
  • Exercise and consumption behavior
  • Delegation marketing
  • Mobile targeting
  • Online consumer reviews
  • Open product innovation


Teaching commitments

  • Management Theory and Evidence: Part 3 (Analysis) (Year 1)
  • Digital Marketing (Year 3)
  • Marketing Analytics (eMBA)


He completed his Doctorate in Business Administration at Grenoble Ecole de Management in France (2014) and his Master degrees in Business Administration at Peking University, China (2010) and Technology Management at State University of New York at Stony Brook, US (2002). Two Master degrees were sponsored by SK Telecom, South Korea.

Anrhydeddau a dyfarniadau

  • Outstanding service award at Antalya International University (2015)
  • National Research Foundation of Korea Grant funded by the Sogang University, South Korea (2012)

Aelodaethau proffesiynol

  • European Marketing Academy
  • Global Alliance of Marketing & Management Association (GAMMA)

Safleoedd academaidd blaenorol

  • August 2015 – December 2017, Assistant Professor in Marketing, Rennes School of Business, France
  • September 2014 – July 2015, Assistant Professor in Business Administration, Antalya International University, Turkey

Pwyllgorau ac adolygu

  • Technovation
  • Electronic Markets
  • Asia Marketing Journal
  • Conferences (AMA, EMAC)

Meysydd goruchwyliaeth

PhD supervision research interests

  • Collaborative consumption
  • Health marketing
  • Spatial marketing
  • Mobile gaming and gamification
  • Open product innovation

Goruchwyliaeth gyfredol

Luyang Gao

Luyang Gao

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