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Dr Simon Jang
Darllenydd (Athro Cyswllt) mewn Marchnata Empirig
- Ar gael fel goruchwyliwr ôl-raddedig
Trosolwyg
Mae Dr Seongsoo (Simon) Jang yn Ddarllenydd (Athro Cyswllt) mewn Marchnata Empirig yn Ysgol Busnes Caerdydd.
Mae'n canolbwyntio ar ymchwil empirig a meintiol sy'n gorwedd ar groesffordd methodoleg uwch (ee, modelu hierarchaidd a dadansoddi gofodol) a marchnata digidol (ee, apiau symudol, gemau symudol, gemau, gemau, llwyfannau dwyochrog) a rheoli lletygarwch / twristiaeth (ee, Airbnb, gwestai, cwmnïau hedfan, lleoedd bwyta). Mae wedi cychwyn prosiectau lluosog gydag ymchwilwyr allanol wrth gydweithio â chwmnïau blaenllaw uwch-dechnoleg a manwerthu yn Ne Korea, y DU ac Ewrop. Enghreifftiau yw'r farchnad cymwysiadau symudol, gweithredwr ap ymarfer corff a alluogir gan GPS, cadwyn becws cenedlaethol, a chwaraewr e-fasnach. Mae wedi cyhoeddi yn Journal of Product Innovation Management, Journal of Public Policy & Marketing, British Journal of Management, Journal of Business Research, Industrial Marketing Management, Annals of Tourism Research, Journal of Travel Research, Tourism Management, a International Journal of Hospitality Management.
Cyn iddo ymuno ag Ysgol Fusnes Caerdydd yn 2018, bu'n gweithio i sefydliadau amrywiol ar draws Ffrainc, Twrci a De Corea. Ar ben hynny, cafodd brofiadau diwydiant mewn cwmnïau telathrebu ac e-fasnach mawr yn Ne Korea am 15 mlynedd. Roedd ei rolau'n bennaf ym meysydd dadansoddi marchnata, strategaeth farchnata a rheoli manwerthu. Cymerodd rôl hefyd wrth hyfforddi marchnata a rheolwyr datblygu cynnyrch newydd i ddod yn wneuthurwyr penderfyniadau sy'n cael eu gyrru gan ddata yn SK Group, De Korea.
Cyhoeddiad
2024
- Lee, H., Jang, S. and Kim, J. 2024. Spatial coopetition and peer-to-peer accommodation price. Annals of Tourism Research 109, article number: 103826. (10.1016/j.annals.2024.103826)
- La, L. and Jang, S. 2024. How signal portfolios affect success in equity-based crowdfunding: Evidence from the Chinese hotel industry. International Journal of Hospitality Management 123, article number: 103938. (10.1016/j.ijhm.2024.103938)
- Jang, S., Kim, J. and Kim, C. 2024. Gamification and economic behavior: Geospatial insights into mobile exercise app usage in South Korea. Tourism Economics (10.1177/13548166241280404)
- Jang, S., Kim, H. and Rao, V. R. 2024. How sales promotion influences consumers' physical exercise and purchase behaviors: evidence from mobile exercise app data. Information Technology & People 37(4), pp. 1753-1774. (10.1108/ITP-11-2021-0902)
2023
- Jang, S., Ding, M., Yuan, X. and Zhang, C. 2023. CSR and new product development performance in transition economies: Roles of internal capabilities, external networks, and dysfunctional competition. Innovation: Organization & Management (10.1080/14479338.2023.2293291)
- Jang, S. and Zedtwitz, M. v. 2023. Opening up early or late? The effect of open innovation before and after product launch on new product market performance. Industrial Marketing Management 112, pp. 113-127. (10.1016/j.indmarman.2023.05.009)
- Kim, J. and Jang, S. 2023. Assessing equity in public beach access with spatial intersectionality. Professional Geographer 75(4), pp. 636-641. (10.1080/00330124.2022.2148695)
- Rahman, M., Jang, S. and Ahmed, S. 2023. How does selling capability impact firm value? The moderating role of relative strategic emphasis, market volatility and technological volatility. British Journal of Management 34(3), pp. 1655-1676. (10.1111/1467-8551.12659)
- Jang, S. and Kim, J. 2023. Gamification and smart exercise travel. Current Issues in Tourism 26(6) (10.1080/13683500.2022.2104697)
- Giroux, M. et al. 2023. The impact of communication information on the perceived threat of COVID-19 and stockpiling intention. Australasian Marketing Journal 31(1), pp. 60-70. (10.1177/18393349211028670)
2022
- Jang, S. and Kim, J. 2022. Enhancing exercise visitors' behavioral engagement through gamified experiences: a spatial approach. Tourism Management 93, article number: 104576. (10.1016/j.tourman.2022.104576)
- Jang, S. and Kim, J. 2022. Tourism and regional economics. In: Croes, R. and Yang, Y. eds. A Modern Guide to Tourism Economics. Edward Elgar Publishing, pp. 277-293., (10.4337/9781800378766.00022)
- Jang, S., Kim, B. and Lee, S. 2022. Impact of corporate social (ir)responsibility on volume and valence of online employee reviews: Evidence from the tourism and hospitality industry. Tourism Management 91, article number: 104501. (10.1016/j.tourman.2022.104501)
- Kim, J. et al. 2022. COVID-19 and extremeness aversion: the role of safety seeking in travel decision making. Journal of Travel Research 61(4), pp. 837-854. (10.1177/00472875211008252)
- Jang, S., Park, J. S. and Choi, Y. T. 2022. Organizational resource and resilience in tourism. Annals of Tourism Research 93, article number: 103322. (10.1016/j.annals.2021.103322)
- Jang, S. and Kim, J. 2022. Remedying Airbnb COVID-19 disruption through tourism clusters and community resilience. Journal of Business Research 139, pp. 529-542. (10.1016/j.jbusres.2021.10.015)
2021
- Kim, C., Kim, J. and Jang, S. 2021. Sport clusters and community resilience in the United States. Journal of Sport Management 35(6), pp. 566-580. (10.1123/jsm.2020-0310)
- Jang, S., Kim, J., Kim, J. and Kim, S. 2021. Spatial and experimental analysis of peer-to-peer accommodation consumption during COVID-19. Journal of Destination Marketing and Management 20, article number: 100563. (10.1016/j.jdmm.2021.100563)
- Jang, S., Chung, J. and Rao, V. R. 2021. The importance of functional and emotional content in online consumer reviews for product sales: evidence from mobile gaming market. Journal of Business Research 130, pp. 583-593. (10.1016/j.jbusres.2019.09.027)
- Jang, S., Chong, K. and Yoo, C. 2021. The effect of mobile application-driven customer participation on bakery purchase behavior: evidence from a field experiment. International Journal of Hospitality Management 94, article number: 102865. (10.1016/j.ijhm.2021.102865)
- Kim, J. et al. 2021. The moderating role of childhood socio-economic status on the impact of the nudging effect on the perceived threat of coronavirus and stockpiling intention. Journal of Retailing and Consumer Services 59, article number: 102362. (10.1016/j.jretconser.2020.102362)
- Lee, Y. A., Kim, J., Jang, S., Ash, K. and Yang, E. 2021. Tourism and economic resilience. Annals of Tourism Research 87, article number: 103024. (10.1016/j.annals.2020.103024)
- Jang, S., Farajallah, M. and So, K. K. F. 2021. The effect of quality cues on travelers' demand for peer-to-peer ridesharing: a neglected area of the sharing economy. Journal of Travel Research 60(2), pp. 446-461. (10.1177/0047287519897998)
- Jang, S. and Chung, J. 2021. What drives add-on sales in mobile games? The role of inter-price relationship and product popularity. Journal of Business Research 124 (10.1016/j.jbusres.2020.11.025)
- Lee, Y., Kim, J. and Jang, S. 2021. Intertemporal tourism clusters and community resilience. Professional Geographer 73(3), pp. 567-572. (10.1080/00330124.2021.1871768)
2020
- Kim, J., Jang, S., Kang, S. and Kim, S. (. 2020. Why are hotel room prices different? Exploring spatially varying relationships between room price and hotel attributes. Journal of Business Research 107, pp. 118-129. (10.1016/j.jbusres.2018.09.006)
- Kim, J. et al. 2020. Nudging to reduce the perceived threat of Coronavirus. Journal of Advertising 49(5), pp. 633-647. (10.1080/00913367.2020.1806154)
- Lee, Y. A., Jang, S. and Kim, J. 2020. Tourism clusters and peer-to-peer accommodation. Annals of Tourism Research 83, article number: 102960. (10.1016/j.annals.2020.102960)
2019
- Jang, S. and Moutinho, L. 2019. Do price promotions drive consumer spending on luxury hotel services? The moderating roles of room price and user-generated content. International Journal of Hospitality Management 78, pp. 27-35. (10.1016/j.ijhm.2018.11.010)
- Kim, J., Thapa, B. and Jang, S. 2019. GPS-based mobile exercise application: An alternative tool to assess spatio-temporal patterns of visitors' activities in a National Park. The Journal of Park and Recreation Administration 37(1) (10.18666/JPRA-2019-9175)
- Jang, S. and Liu, Y. 2019. Continuance use intention with mobile augmented reality games: Overall and multigroup analyses on Pokémon Go. Information Technology and People 33(1), pp. 37-55. (10.1108/ITP-05-2018-0221)
2018
- Jang, S., Kitchen, P. J. and Kim, J. 2018. The effects of gamified customer benefits and characteristics on behavioral engagement and purchase: Evidence from mobile exercise application uses. Journal of Business Research 92, pp. 250-259. (10.1016/j.jbusres.2018.07.056)
- Kim, J., Thapa, B., Jang, S. and Yang, E. 2018. Seasonal spatial activity patterns of visitors with a mobile exercise application at Seoraksan National Park, South Korea. Sustainability 10(7), article number: 2263. (10.3390/su10072263)
- Jang, S. and Kim, J. 2018. Remedying food policy invisibility with spatial intersectionality: A case study in the Detroit Metropolitan Area. Journal of Public Policy and Marketing 37(1), pp. 167-187. (10.1509/jppm.16.194)
2017
- Jang, S., Kim, J. and von Zedtwitz, M. 2017. The importance of spatial agglomeration in product innovation: A microgeography perspective.. Journal of Business Research 78, pp. 143-154. (10.1016/j.jbusres.2017.05.017)
- Jang, S. and Nemeh, A. 2017. Salespeople knowledge search behavior and sales performance: An investigation of printing equipment industry.. Technological Forecasting and Social Change 120, pp. 323-333. (10.1016/j.techfore.2016.12.014)
2015
- Jang, S. and Jaihak, C. 2015. How do interaction activities among customers and between customers and firms influence market performance and continuous product innovation? An empirical investigation of the mobile application market. Journal of Product Innovation Management 32, pp. 183-191. (10.1111/jpim.12170)
Adrannau llyfrau
- Jang, S. and Kim, J. 2022. Tourism and regional economics. In: Croes, R. and Yang, Y. eds. A Modern Guide to Tourism Economics. Edward Elgar Publishing, pp. 277-293., (10.4337/9781800378766.00022)
Erthyglau
- Lee, H., Jang, S. and Kim, J. 2024. Spatial coopetition and peer-to-peer accommodation price. Annals of Tourism Research 109, article number: 103826. (10.1016/j.annals.2024.103826)
- La, L. and Jang, S. 2024. How signal portfolios affect success in equity-based crowdfunding: Evidence from the Chinese hotel industry. International Journal of Hospitality Management 123, article number: 103938. (10.1016/j.ijhm.2024.103938)
- Jang, S., Kim, J. and Kim, C. 2024. Gamification and economic behavior: Geospatial insights into mobile exercise app usage in South Korea. Tourism Economics (10.1177/13548166241280404)
- Jang, S., Kim, H. and Rao, V. R. 2024. How sales promotion influences consumers' physical exercise and purchase behaviors: evidence from mobile exercise app data. Information Technology & People 37(4), pp. 1753-1774. (10.1108/ITP-11-2021-0902)
- Jang, S., Ding, M., Yuan, X. and Zhang, C. 2023. CSR and new product development performance in transition economies: Roles of internal capabilities, external networks, and dysfunctional competition. Innovation: Organization & Management (10.1080/14479338.2023.2293291)
- Jang, S. and Zedtwitz, M. v. 2023. Opening up early or late? The effect of open innovation before and after product launch on new product market performance. Industrial Marketing Management 112, pp. 113-127. (10.1016/j.indmarman.2023.05.009)
- Kim, J. and Jang, S. 2023. Assessing equity in public beach access with spatial intersectionality. Professional Geographer 75(4), pp. 636-641. (10.1080/00330124.2022.2148695)
- Rahman, M., Jang, S. and Ahmed, S. 2023. How does selling capability impact firm value? The moderating role of relative strategic emphasis, market volatility and technological volatility. British Journal of Management 34(3), pp. 1655-1676. (10.1111/1467-8551.12659)
- Jang, S. and Kim, J. 2023. Gamification and smart exercise travel. Current Issues in Tourism 26(6) (10.1080/13683500.2022.2104697)
- Giroux, M. et al. 2023. The impact of communication information on the perceived threat of COVID-19 and stockpiling intention. Australasian Marketing Journal 31(1), pp. 60-70. (10.1177/18393349211028670)
- Jang, S. and Kim, J. 2022. Enhancing exercise visitors' behavioral engagement through gamified experiences: a spatial approach. Tourism Management 93, article number: 104576. (10.1016/j.tourman.2022.104576)
- Jang, S., Kim, B. and Lee, S. 2022. Impact of corporate social (ir)responsibility on volume and valence of online employee reviews: Evidence from the tourism and hospitality industry. Tourism Management 91, article number: 104501. (10.1016/j.tourman.2022.104501)
- Kim, J. et al. 2022. COVID-19 and extremeness aversion: the role of safety seeking in travel decision making. Journal of Travel Research 61(4), pp. 837-854. (10.1177/00472875211008252)
- Jang, S., Park, J. S. and Choi, Y. T. 2022. Organizational resource and resilience in tourism. Annals of Tourism Research 93, article number: 103322. (10.1016/j.annals.2021.103322)
- Jang, S. and Kim, J. 2022. Remedying Airbnb COVID-19 disruption through tourism clusters and community resilience. Journal of Business Research 139, pp. 529-542. (10.1016/j.jbusres.2021.10.015)
- Kim, C., Kim, J. and Jang, S. 2021. Sport clusters and community resilience in the United States. Journal of Sport Management 35(6), pp. 566-580. (10.1123/jsm.2020-0310)
- Jang, S., Kim, J., Kim, J. and Kim, S. 2021. Spatial and experimental analysis of peer-to-peer accommodation consumption during COVID-19. Journal of Destination Marketing and Management 20, article number: 100563. (10.1016/j.jdmm.2021.100563)
- Jang, S., Chung, J. and Rao, V. R. 2021. The importance of functional and emotional content in online consumer reviews for product sales: evidence from mobile gaming market. Journal of Business Research 130, pp. 583-593. (10.1016/j.jbusres.2019.09.027)
- Jang, S., Chong, K. and Yoo, C. 2021. The effect of mobile application-driven customer participation on bakery purchase behavior: evidence from a field experiment. International Journal of Hospitality Management 94, article number: 102865. (10.1016/j.ijhm.2021.102865)
- Kim, J. et al. 2021. The moderating role of childhood socio-economic status on the impact of the nudging effect on the perceived threat of coronavirus and stockpiling intention. Journal of Retailing and Consumer Services 59, article number: 102362. (10.1016/j.jretconser.2020.102362)
- Lee, Y. A., Kim, J., Jang, S., Ash, K. and Yang, E. 2021. Tourism and economic resilience. Annals of Tourism Research 87, article number: 103024. (10.1016/j.annals.2020.103024)
- Jang, S., Farajallah, M. and So, K. K. F. 2021. The effect of quality cues on travelers' demand for peer-to-peer ridesharing: a neglected area of the sharing economy. Journal of Travel Research 60(2), pp. 446-461. (10.1177/0047287519897998)
- Jang, S. and Chung, J. 2021. What drives add-on sales in mobile games? The role of inter-price relationship and product popularity. Journal of Business Research 124 (10.1016/j.jbusres.2020.11.025)
- Lee, Y., Kim, J. and Jang, S. 2021. Intertemporal tourism clusters and community resilience. Professional Geographer 73(3), pp. 567-572. (10.1080/00330124.2021.1871768)
- Kim, J., Jang, S., Kang, S. and Kim, S. (. 2020. Why are hotel room prices different? Exploring spatially varying relationships between room price and hotel attributes. Journal of Business Research 107, pp. 118-129. (10.1016/j.jbusres.2018.09.006)
- Kim, J. et al. 2020. Nudging to reduce the perceived threat of Coronavirus. Journal of Advertising 49(5), pp. 633-647. (10.1080/00913367.2020.1806154)
- Lee, Y. A., Jang, S. and Kim, J. 2020. Tourism clusters and peer-to-peer accommodation. Annals of Tourism Research 83, article number: 102960. (10.1016/j.annals.2020.102960)
- Jang, S. and Moutinho, L. 2019. Do price promotions drive consumer spending on luxury hotel services? The moderating roles of room price and user-generated content. International Journal of Hospitality Management 78, pp. 27-35. (10.1016/j.ijhm.2018.11.010)
- Kim, J., Thapa, B. and Jang, S. 2019. GPS-based mobile exercise application: An alternative tool to assess spatio-temporal patterns of visitors' activities in a National Park. The Journal of Park and Recreation Administration 37(1) (10.18666/JPRA-2019-9175)
- Jang, S. and Liu, Y. 2019. Continuance use intention with mobile augmented reality games: Overall and multigroup analyses on Pokémon Go. Information Technology and People 33(1), pp. 37-55. (10.1108/ITP-05-2018-0221)
- Jang, S., Kitchen, P. J. and Kim, J. 2018. The effects of gamified customer benefits and characteristics on behavioral engagement and purchase: Evidence from mobile exercise application uses. Journal of Business Research 92, pp. 250-259. (10.1016/j.jbusres.2018.07.056)
- Kim, J., Thapa, B., Jang, S. and Yang, E. 2018. Seasonal spatial activity patterns of visitors with a mobile exercise application at Seoraksan National Park, South Korea. Sustainability 10(7), article number: 2263. (10.3390/su10072263)
- Jang, S. and Kim, J. 2018. Remedying food policy invisibility with spatial intersectionality: A case study in the Detroit Metropolitan Area. Journal of Public Policy and Marketing 37(1), pp. 167-187. (10.1509/jppm.16.194)
- Jang, S., Kim, J. and von Zedtwitz, M. 2017. The importance of spatial agglomeration in product innovation: A microgeography perspective.. Journal of Business Research 78, pp. 143-154. (10.1016/j.jbusres.2017.05.017)
- Jang, S. and Nemeh, A. 2017. Salespeople knowledge search behavior and sales performance: An investigation of printing equipment industry.. Technological Forecasting and Social Change 120, pp. 323-333. (10.1016/j.techfore.2016.12.014)
- Jang, S. and Jaihak, C. 2015. How do interaction activities among customers and between customers and firms influence market performance and continuous product innovation? An empirical investigation of the mobile application market. Journal of Product Innovation Management 32, pp. 183-191. (10.1111/jpim.12170)
- Jang, S., Kim, J. and von Zedtwitz, M. 2017. The importance of spatial agglomeration in product innovation: A microgeography perspective.. Journal of Business Research 78, pp. 143-154. (10.1016/j.jbusres.2017.05.017)
- Jang, S. and Nemeh, A. 2017. Salespeople knowledge search behavior and sales performance: An investigation of printing equipment industry.. Technological Forecasting and Social Change 120, pp. 323-333. (10.1016/j.techfore.2016.12.014)
- Jang, S. and Jaihak, C. 2015. How do interaction activities among customers and between customers and firms influence market performance and continuous product innovation? An empirical investigation of the mobile application market. Journal of Product Innovation Management 32, pp. 183-191. (10.1111/jpim.12170)
Ymchwil
Diddordebau ymchwil
"Ymchwil sy'n seiliedig ar ddata, rhyngddisgyblaethol a meintiol yn y byd go iawn mewn marchnata a thwristiaeth"
- Marchnata Digidol: marchnata sy'n cael ei yrru gan AI; defnydd app brand / llwyfan; masnach fyw; gamification
- Marchnata Gofodol: Ymagwedd gymdeithasol-ofodol a GIS hanfodol mewn lleoliadau manwerthu, twristiaeth a lletygarwch
- Dadansoddeg Marchnata ar gyfer Cymdeithas Well: Marchnata elusennau; CSR / ESG; Dadansoddeg Iechyd a Gofal Cymdeithasol
Gweithgareddau grant
- Jang, S. (PI), Lai, Y., a Dineva, D. (2023-2025, 24 mis). Gwneud penderfyniadau strategol sy'n cael eu gyrru gan ddata mewn marchnata elusennau: KTP rheoli rhwng Cerebra a Phrifysgol Caerdydd, Partneriaeth Trosglwyddo Gwybodaeth, Ymchwil ac Arloesedd y DU. ID Prosiect: 523842
- Jang, S. (PI), Liu, H., & Mert-Cakal, T. (Chwefror - Ebrill 2023). Adeiladu model cydgynhyrchu mewn tai ac adfywio yng Nghasnewydd (Cam 2), Cronfa Cyflymu Lleol ESRC (LAF), y DU. Prosiect ID: ESRC IAA LAF- 514148.
- Jang, S. (PI) & Liu, H. (Awst-Hydref 2022). Adeiladu model cydgynhyrchu mewn tai ac adfywio yng Nghasnewydd (Phase 1), Cronfa Cyflymu ocal ESRC (LAF), y DU. Prosiect ID: ESRC IAA LAF-521813.
Cadeirydd trac cynhadledd
- Academi Marchnata 2024: Dadansoddeg Marchnata ar gyfer Gwell Cymdeithas (sesiwn arbennig)
- Cynhadledd Tri-Prifysgol Caerdydd-Newcastle-Xiamen (2019; 2022, 2021; 2023): Marchnata a Thwristiaeth
- Cynhadledd Marchnata Byd-eang (2020; 2023): Data mawr a deallusrwydd lleol mewn manwerthu, twristiaeth a lletygarwch
- Cynhadledd Rheoli Ffasiwn Byd-eang (2019): Prisio a hyrwyddiadau
- Cynhadledd Marchnata Byd-eang (2016): Polisi cyhoeddus a marchnata
Addysgu
Ymrwymiadau addysgu
- Dadansoddeg Marchnata Strategol (MSc)
- Dadansoddeg Busnes (MBA)
- Ystadegau (UG)
- Traethodau PhD
Bywgraffiad
Cymwysterau
- Doethuriaeth mewn Gweinyddu Busnes: Grenoble Ecole de Management, Ffrainc (2014)
- Meistr Gweinyddu Busnes (MBA Tsieineaidd), Prifysgol Peking, Tsieina (2010)
- Meistr Gwyddoniaeth mewn Rheoli Technoleg: Prifysgol y Wladwriaeth Efrog Newydd yn Stony Brook, UDA (2002)
- Baglor mewn Economeg: Prifysgol Astudiaethau Tramor Hankuk, De Korea (1998)
Profiadau diwydiant
- Rheolwr Analytics Marchnata, SK Planet, Seoul, De Korea (2012–2014)
- Hyfforddwr (rhan-amser) yn SK Group, Seoul, De Korea (2012–2014)
- Rheolwr Strategaeth Marchnata, SK Telecom, Seoul, De Korea (1998–2011)
Anrhydeddau a dyfarniadau
- Outstanding service award at Antalya International University (2015)
- National Research Foundation of Korea Grant funded by the Sogang University, South Korea (2012)
Aelodaethau proffesiynol
- Cyd-gyfarwyddwr, Canolfan ar gyfer Busnes Cynaliadwy a Dadansoddeg Gymunedol
- Cydweithiwr Ymchwilydd, Grŵp Cais Deallusrwydd Artiffisial (AAPL)
- Academi Farchnata Ewropeaidd
- Cynghrair Byd-eang Cymdeithas Marchnata a Rheoli (GAMMA)
Safleoedd academaidd blaenorol
- Awst 2023 - Yn bresennol: Darllenydd, Ysgol Busnes Caerdydd, Prifysgol Caerdydd
- Awst 2020 - Gorffennaf 2023: Uwch Ddarlithydd, Ysgol Busnes Caerdydd, Prifysgol Caerdydd
- Ionawr 2018 - Gorffennaf 2020: Darlithydd, Ysgol Busnes Caerdydd, Prifysgol Caerdydd
- Awst 2015 – Rhagfyr 2017, Athro Cynorthwyol mewn Marchnata, Ysgol Fusnes Rennes, Ffrainc
- Medi 2014 - Gorffennaf 2015, Athro Cynorthwyol mewn Gweinyddu Busnes, Prifysgol Ryngwladol Antalya, Twrci
Ymrwymiadau siarad cyhoeddus
- Dadansoddeg gwe a delweddu data. MSc Marchnata Digidol, Prifysgol Surrey, y DU, Hydref 30 a Tachwedd 13, 2023.
- Intuition, dadansoddeg marchnata, a gwneud penderfyniadau. SK Band Eang (Awst 16), Prifysgol Menywod Seoul (Gorffennaf 31) Prifysgol Talaith Efrog Newydd yn Stony Brook, MS mewn Rheoli Technoleg (Gorffennaf 27), De Korea, 2023.
- Cynnal ymchwil marchnata sy'n seiliedig ar empirics gan ddefnyddio data'r byd go iawn. Ysgol Fusnes Donggeuk, Prifysgol Dongguk, De Korea, Gorffennaf 28, 2023.
- Dadansoddeg greddf meintiol a marchnata: Fframwaith ac enghreifftiau. Prifysgol SK, Grŵp SK, De Corea, Mehefin 8, 2023.
- Gwella ansawdd y gwasanaeth a mynediad anhepgor mewn iechyd a gofal cymdeithasol. Grŵp Prosesu Iaith Naturiol, Ysgol Cyfrifiadureg a Gwybodeg, Prifysgol Caerdydd, y DU, Mai 4, 2023.
- Dadansoddeg marchnata: Beth ydyw a sut i'w weithredu. Meistr mewn Dadansoddeg Data, Prifysgol Porto, Portiwgal, Ebrill 28, 2023.
- Cynnal ymchwil marchnata sy'n seiliedig ar empirics gan ddefnyddio data'r byd go iawn. Grŵp Darllen Cyfrifeg a Chyllid, Ysgol Busnes Caerdydd, y DU, Ionawr 20, 2023.
- Cynnal ymchwil marchnata sy'n seiliedig ar empirics gan ddefnyddio data'r byd go iawn. Ysgol Fusnes Prifysgol Newcastle, DU, Tachwedd 4, 2022.
- Data mawr ac entrepreneuriaeth drawsnewidiol. MSc mewn Strategaeth Busnes ac Entrepreneuriaeth, Ysgol Busnes Caerdydd, y DU, Chwefror 9, 2022.
- Model busnes cynaliadwy: Astudiaeth achos o gais ymarfer corff awyr agored symudol. Cwrs Entrepreneuriaeth mewn Twristiaeth, Hamdden a Chwaraeon, Prifysgol Florida, UDA, Chwefror 17, 2021.
- Cynnal ymchwil empirig sy'n seiliedig ar ddata'r byd go iawn (RWD): Dull ymchwil yn ôl a strategaeth un-(RWD) -ffynhonnell-aml-bapur. Seminar Lab Gofodol Cymunedol, Prifysgol Florida, UDA, Hydref 30, 2020.
- Agor a chau prosesau arloesi yn ewyllys: Trosoledd pedair strategaeth NPD generig i wneud y mwyaf o berfformiad marchnad cynnyrch digidol. Gweithdy datblygu papur JPIM, Milan, yr Eidal, Rhagfyr 20, 2019.
- Diwylliant rheoli yn Ne Korea. Cwrs Systemau Rheoli Asiaidd, Ysgol Busnes Caerdydd, y DU, Rhagfyr 9, 2019.
- Archwilio problemau marchnata o ddata ymddygiadol ymarfer corff. Korea Uwch Sefydliad Gwyddoniaeth a Thechnoleg (KAIST), De Korea, Awst 1, 2019.
- Anelu at gyhoeddiadau cyfnodolion haen uchaf: Takeaway o Aston Research Camp. Cyfarfod Adran Marchnata a Strategaeth, Ysgol Busnes Caerdydd, y DU, Tachwedd 21, 2018.
Pwyllgorau ac adolygu
- Rolau golygyddol
- Golygydd Cyswllt, Journal of Strategic Marketing (2023-presennol)
- Golygydd Cyswllt, Journal of Smart Tourism (2023-presennol)
- Bwrdd Golygyddol, Asia Marketing Journal (2023-presennol)
- adolygydd cyfnodolion
- Journal of Business Research
- Rheoli Marchnata Diwydiannol
- European Journal of Marketing
- International Journal of Hospitality Management
- Technovation
- Technoleg Gwybodaeth a Phobl
- Australasian Marketing Journal
Meysydd goruchwyliaeth
Mae gen i ddiddordeb mewn goruchwylio myfyrwyr PhD ym meysydd ymchwil feintiol ac empirig sy'n seiliedig ar ddata'r byd go iawn ar:
- Marchnata digidol (cais symudol, gêm symudol, gamification)
- Dadansoddeg Iechyd a Gofal Cymdeithasol
- Marchnata elusennau ac ymddygiad progymdeithasol
- Dadansoddeg ofodol mewn busnes a thwristiaeth/lletygarwch
Gall ymgeiswyr sydd â gwybodaeth ystadegol a rhaglennu gref anfon eu diddordeb trwy e-bost.
Goruchwyliaeth gyfredol
Contact Details
JangS@caerdydd.ac.uk
+44 29208 74552
Adeilad Aberconwy, Ystafell S46, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
+44 29208 74552
Adeilad Aberconwy, Ystafell S46, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
