![Simon Jang](https://profiles-cardiff.imgix.net/attachments/1308?w=200&h=200&auto=format&crop=faces&fit=crop&q=90")
Dr Simon Jang
Lecturer in Marketing
- JangS@caerdydd.ac.uk
- +44 29208 74552
- Adeilad Aberconwy, Ystafell S46, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
- Ar gael fel goruchwyliwr ôl-raddedig
Trosolwyg
Dr Seongsoo (Simon) Jang recently joined Cardiff Business School as a Lecturer in Marketing.
He focuses on empirical and quantitative research that lies at the intersection of advanced methodology (e.g., hierarchical modeling and spatial analysis) and digital marketing (e.g., online promotions, mobile games, two-sided platforms). He has initiated multiple projects with external researchers while collaborating with leading high-tech & retail firms in South Korea and France. Examples are mobile application market, GPS-enabled exercise app operator, and leading bakery chain. He has published in Journal of Product Innovation Management, Journal of Public Policy & Marketing, Journal of Business Research, and Technological Forecasting and Social Change.
His industry experience includes working for large telecommunication and e-commerce companies such as SK Telecom and SK Planet for 15 years. His roles were predominantly in the fields of marketing analytics, marketing strategy and retail management. He also took a role in training marketing & new product development managers to become data-driven decision makers at SK Group, South Korea.
Cyhoeddiad
2023
- Jang, S. and Zedtwitz, M. v. 2023. Opening up early or late? The effect of open innovation before and after product launch on new product market performance. Industrial Marketing Management
- Jang, S. and Kim, J. 2023. Gamification and smart exercise travel. Current Issues in Tourism 26(6) (10.1080/13683500.2022.2104697)
- Giroux, M. et al. 2023. The impact of communication information on the perceived threat of COVID-19 and stockpiling intention. Australasian Marketing Journal 31(1), pp. 60-70. (10.1177/18393349211028670)
- Kim, J. and Jang, S. 2023. Assessing equity in public beach access with spatial intersectionality. Professional Geographer (10.1080/00330124.2022.2148695)
- Jang, S., Kim, H. and Rao, V. R. 2023. How sales promotion influences consumers' physical exercise and purchase behaviors: Evidence from mobile exercise app data. Information Technology & People
2022
- Jang, S. and Kim, J. 2022. Enhancing exercise visitors' behavioral engagement through gamified experiences: a spatial approach. Tourism Management 93, article number: 104576. (10.1016/j.tourman.2022.104576)
- Rahman, M., Jang, S. and Ahmed, S. 2022. How does selling capability impact firm value? The moderating role of relative strategic emphasis, market volatility and technological volatility. British Journal of Management (10.1111/1467-8551.12659)
- Jang, S. and Kim, J. 2022. Tourism and regional economics. In: Croes, R. and Yang, Y. eds. A Modern Guide to Tourism Economics. Edward Elgar Publishing, pp. 277-293., (10.4337/9781800378766.00022)
- Jang, S., Kim, B. and Lee, S. 2022. Impact of corporate social (ir)responsibility on volume and valence of online employee reviews: Evidence from the tourism and hospitality industry. Tourism Management 91, article number: 104501. (10.1016/j.tourman.2022.104501)
- Kim, J. et al. 2022. COVID-19 and extremeness aversion: the role of safety seeking in travel decision making. Journal of Travel Research 61(4), pp. 837-854. (10.1177/00472875211008252)
- Jang, S., Park, J. S. and Choi, Y. T. 2022. Organizational resource and resilience in tourism. Annals of Tourism Research 93, article number: 103322. (10.1016/j.annals.2021.103322)
- Jang, S. and Kim, J. 2022. Remedying Airbnb COVID-19 disruption through tourism clusters and community resilience. Journal of Business Research 139, pp. 529-542. (10.1016/j.jbusres.2021.10.015)
2021
- Kim, C., Kim, J. and Jang, S. 2021. Sport clusters and community resilience in the United States. Journal of Sport Management 35(6), pp. 566-580. (10.1123/jsm.2020-0310)
- Jang, S., Chung, J. and Rao, V. R. 2021. The importance of functional and emotional content in online consumer reviews for product sales: evidence from mobile gaming market. Journal of Business Research 130, pp. 583-593. (10.1016/j.jbusres.2019.09.027)
- Jang, S., Kim, J., Kim, J. and Kim, S. 2021. Spatial and experimental analysis of peer-to-peer accommodation consumption during COVID-19. Journal of Destination Marketing and Management 20, article number: 100563. (10.1016/j.jdmm.2021.100563)
- Jang, S., Chong, K. and Yoo, C. 2021. The effect of mobile application-driven customer participation on bakery purchase behavior: evidence from a field experiment. International Journal of Hospitality Management 94, article number: 102865. (10.1016/j.ijhm.2021.102865)
- Kim, J. et al. 2021. The moderating role of childhood socio-economic status on the impact of the nudging effect on the perceived threat of coronavirus and stockpiling intention. Journal of Retailing and Consumer Services 59, article number: 102362. (10.1016/j.jretconser.2020.102362)
- Lee, Y. A., Kim, J., Jang, S., Ash, K. and Yang, E. 2021. Tourism and economic resilience. Annals of Tourism Research 87, article number: 103024. (10.1016/j.annals.2020.103024)
- Jang, S., Farajallah, M. and So, K. K. F. 2021. The effect of quality cues on travelers' demand for peer-to-peer ridesharing: a neglected area of the sharing economy. Journal of Travel Research 60(2), pp. 446-461. (10.1177/0047287519897998)
- Jang, S. and Chung, J. 2021. What drives add-on sales in mobile games? The role of inter-price relationship and product popularity. Journal of Business Research 124 (10.1016/j.jbusres.2020.11.025)
- Lee, Y., Kim, J. and Jang, S. 2021. Intertemporal tourism clusters and community resilience. Professional Geographer 73(3), pp. 567-572. (10.1080/00330124.2021.1871768)
2020
- Kim, J., Jang, S., Kang, S. and Kim, S. (. 2020. Why are hotel room prices different? Exploring spatially varying relationships between room price and hotel attributes. Journal of Business Research 107, pp. 118-129. (10.1016/j.jbusres.2018.09.006)
- Kim, J. et al. 2020. Nudging to reduce the perceived threat of Coronavirus. Journal of Advertising 49(5), pp. 633-647. (10.1080/00913367.2020.1806154)
- Lee, Y. A., Jang, S. and Kim, J. 2020. Tourism clusters and peer-to-peer accommodation. Annals of Tourism Research 83, article number: 102960. (10.1016/j.annals.2020.102960)
2019
- Jang, S. and Moutinho, L. 2019. Do price promotions drive consumer spending on luxury hotel services? The moderating roles of room price and user-generated content. International Journal of Hospitality Management 78, pp. 27-35. (10.1016/j.ijhm.2018.11.010)
- Jang, S. and Liu, Y. 2019. Continuance use intention with mobile augmented reality games: Overall and multigroup analyses on Pokémon Go. Information Technology and People 33(1), pp. 37-55. (10.1108/ITP-05-2018-0221)
- Kim, J., Thapa, B. and Jang, S. 2019. GPS-based mobile exercise application: An alternative tool to assess spatio-temporal patterns of visitors' activities in a National Park. The Journal of Park and Recreation Administration 37(1) (10.18666/JPRA-2019-9175)
2018
- Jang, S., Kitchen, P. J. and Kim, J. 2018. The effects of gamified customer benefits and characteristics on behavioral engagement and purchase: Evidence from mobile exercise application uses. Journal of Business Research 92, pp. 250-259. (10.1016/j.jbusres.2018.07.056)
- Kim, J., Thapa, B., Jang, S. and Yang, E. 2018. Seasonal spatial activity patterns of visitors with a mobile exercise application at Seoraksan National Park, South Korea. Sustainability 10(7), article number: 2263. (10.3390/su10072263)
- Jang, S. and Kim, J. 2018. Remedying food policy invisibility with spatial intersectionality: A case study in the Detroit Metropolitan Area. Journal of Public Policy and Marketing 37(1), pp. 167-187. (10.1509/jppm.16.194)
2017
- Jang, S., Kim, J. and von Zedtwitz, M. 2017. The importance of spatial agglomeration in product innovation: A microgeography perspective.. Journal of Business Research 78, pp. 143-154. (10.1016/j.jbusres.2017.05.017)
- Jang, S. and Nemeh, A. 2017. Salespeople knowledge search behavior and sales performance: An investigation of printing equipment industry.. Technological Forecasting and Social Change 120, pp. 323-333. (10.1016/j.techfore.2016.12.014)
2015
- Jang, S. and Jaihak, C. 2015. How do interaction activities among customers and between customers and firms influence market performance and continuous product innovation? An empirical investigation of the mobile application market. Journal of Product Innovation Management 32, pp. 183-191. (10.1111/jpim.12170)
Articles
- Jang, S. and Zedtwitz, M. v. 2023. Opening up early or late? The effect of open innovation before and after product launch on new product market performance. Industrial Marketing Management
- Jang, S. and Kim, J. 2023. Gamification and smart exercise travel. Current Issues in Tourism 26(6) (10.1080/13683500.2022.2104697)
- Giroux, M. et al. 2023. The impact of communication information on the perceived threat of COVID-19 and stockpiling intention. Australasian Marketing Journal 31(1), pp. 60-70. (10.1177/18393349211028670)
- Kim, J. and Jang, S. 2023. Assessing equity in public beach access with spatial intersectionality. Professional Geographer (10.1080/00330124.2022.2148695)
- Jang, S., Kim, H. and Rao, V. R. 2023. How sales promotion influences consumers' physical exercise and purchase behaviors: Evidence from mobile exercise app data. Information Technology & People
- Jang, S. and Kim, J. 2022. Enhancing exercise visitors' behavioral engagement through gamified experiences: a spatial approach. Tourism Management 93, article number: 104576. (10.1016/j.tourman.2022.104576)
- Rahman, M., Jang, S. and Ahmed, S. 2022. How does selling capability impact firm value? The moderating role of relative strategic emphasis, market volatility and technological volatility. British Journal of Management (10.1111/1467-8551.12659)
- Jang, S., Kim, B. and Lee, S. 2022. Impact of corporate social (ir)responsibility on volume and valence of online employee reviews: Evidence from the tourism and hospitality industry. Tourism Management 91, article number: 104501. (10.1016/j.tourman.2022.104501)
- Kim, J. et al. 2022. COVID-19 and extremeness aversion: the role of safety seeking in travel decision making. Journal of Travel Research 61(4), pp. 837-854. (10.1177/00472875211008252)
- Jang, S., Park, J. S. and Choi, Y. T. 2022. Organizational resource and resilience in tourism. Annals of Tourism Research 93, article number: 103322. (10.1016/j.annals.2021.103322)
- Jang, S. and Kim, J. 2022. Remedying Airbnb COVID-19 disruption through tourism clusters and community resilience. Journal of Business Research 139, pp. 529-542. (10.1016/j.jbusres.2021.10.015)
- Kim, C., Kim, J. and Jang, S. 2021. Sport clusters and community resilience in the United States. Journal of Sport Management 35(6), pp. 566-580. (10.1123/jsm.2020-0310)
- Jang, S., Chung, J. and Rao, V. R. 2021. The importance of functional and emotional content in online consumer reviews for product sales: evidence from mobile gaming market. Journal of Business Research 130, pp. 583-593. (10.1016/j.jbusres.2019.09.027)
- Jang, S., Kim, J., Kim, J. and Kim, S. 2021. Spatial and experimental analysis of peer-to-peer accommodation consumption during COVID-19. Journal of Destination Marketing and Management 20, article number: 100563. (10.1016/j.jdmm.2021.100563)
- Jang, S., Chong, K. and Yoo, C. 2021. The effect of mobile application-driven customer participation on bakery purchase behavior: evidence from a field experiment. International Journal of Hospitality Management 94, article number: 102865. (10.1016/j.ijhm.2021.102865)
- Kim, J. et al. 2021. The moderating role of childhood socio-economic status on the impact of the nudging effect on the perceived threat of coronavirus and stockpiling intention. Journal of Retailing and Consumer Services 59, article number: 102362. (10.1016/j.jretconser.2020.102362)
- Lee, Y. A., Kim, J., Jang, S., Ash, K. and Yang, E. 2021. Tourism and economic resilience. Annals of Tourism Research 87, article number: 103024. (10.1016/j.annals.2020.103024)
- Jang, S., Farajallah, M. and So, K. K. F. 2021. The effect of quality cues on travelers' demand for peer-to-peer ridesharing: a neglected area of the sharing economy. Journal of Travel Research 60(2), pp. 446-461. (10.1177/0047287519897998)
- Jang, S. and Chung, J. 2021. What drives add-on sales in mobile games? The role of inter-price relationship and product popularity. Journal of Business Research 124 (10.1016/j.jbusres.2020.11.025)
- Lee, Y., Kim, J. and Jang, S. 2021. Intertemporal tourism clusters and community resilience. Professional Geographer 73(3), pp. 567-572. (10.1080/00330124.2021.1871768)
- Kim, J., Jang, S., Kang, S. and Kim, S. (. 2020. Why are hotel room prices different? Exploring spatially varying relationships between room price and hotel attributes. Journal of Business Research 107, pp. 118-129. (10.1016/j.jbusres.2018.09.006)
- Kim, J. et al. 2020. Nudging to reduce the perceived threat of Coronavirus. Journal of Advertising 49(5), pp. 633-647. (10.1080/00913367.2020.1806154)
- Lee, Y. A., Jang, S. and Kim, J. 2020. Tourism clusters and peer-to-peer accommodation. Annals of Tourism Research 83, article number: 102960. (10.1016/j.annals.2020.102960)
- Jang, S. and Moutinho, L. 2019. Do price promotions drive consumer spending on luxury hotel services? The moderating roles of room price and user-generated content. International Journal of Hospitality Management 78, pp. 27-35. (10.1016/j.ijhm.2018.11.010)
- Jang, S. and Liu, Y. 2019. Continuance use intention with mobile augmented reality games: Overall and multigroup analyses on Pokémon Go. Information Technology and People 33(1), pp. 37-55. (10.1108/ITP-05-2018-0221)
- Kim, J., Thapa, B. and Jang, S. 2019. GPS-based mobile exercise application: An alternative tool to assess spatio-temporal patterns of visitors' activities in a National Park. The Journal of Park and Recreation Administration 37(1) (10.18666/JPRA-2019-9175)
- Jang, S., Kitchen, P. J. and Kim, J. 2018. The effects of gamified customer benefits and characteristics on behavioral engagement and purchase: Evidence from mobile exercise application uses. Journal of Business Research 92, pp. 250-259. (10.1016/j.jbusres.2018.07.056)
- Kim, J., Thapa, B., Jang, S. and Yang, E. 2018. Seasonal spatial activity patterns of visitors with a mobile exercise application at Seoraksan National Park, South Korea. Sustainability 10(7), article number: 2263. (10.3390/su10072263)
- Jang, S. and Kim, J. 2018. Remedying food policy invisibility with spatial intersectionality: A case study in the Detroit Metropolitan Area. Journal of Public Policy and Marketing 37(1), pp. 167-187. (10.1509/jppm.16.194)
- Jang, S., Kim, J. and von Zedtwitz, M. 2017. The importance of spatial agglomeration in product innovation: A microgeography perspective.. Journal of Business Research 78, pp. 143-154. (10.1016/j.jbusres.2017.05.017)
- Jang, S. and Nemeh, A. 2017. Salespeople knowledge search behavior and sales performance: An investigation of printing equipment industry.. Technological Forecasting and Social Change 120, pp. 323-333. (10.1016/j.techfore.2016.12.014)
- Jang, S. and Jaihak, C. 2015. How do interaction activities among customers and between customers and firms influence market performance and continuous product innovation? An empirical investigation of the mobile application market. Journal of Product Innovation Management 32, pp. 183-191. (10.1111/jpim.12170)
Book sections
- Jang, S. and Kim, J. 2022. Tourism and regional economics. In: Croes, R. and Yang, Y. eds. A Modern Guide to Tourism Economics. Edward Elgar Publishing, pp. 277-293., (10.4337/9781800378766.00022)
- Jang, S., Kim, J. and von Zedtwitz, M. 2017. The importance of spatial agglomeration in product innovation: A microgeography perspective.. Journal of Business Research 78, pp. 143-154. (10.1016/j.jbusres.2017.05.017)
- Jang, S. and Nemeh, A. 2017. Salespeople knowledge search behavior and sales performance: An investigation of printing equipment industry.. Technological Forecasting and Social Change 120, pp. 323-333. (10.1016/j.techfore.2016.12.014)
- Jang, S. and Jaihak, C. 2015. How do interaction activities among customers and between customers and firms influence market performance and continuous product innovation? An empirical investigation of the mobile application market. Journal of Product Innovation Management 32, pp. 183-191. (10.1111/jpim.12170)
Ymchwil
Research interests
- Collaborative consumption (particularly peer-to-peer ridesharing)
- Exercise and consumption behavior
- Delegation marketing
- Mobile targeting
- Online consumer reviews
- Open product innovation
Addysgu
Teaching commitments
- Management Theory and Evidence: Part 3 (Analysis) (Year 1)
- Digital Marketing (Year 3)
- Marketing Analytics (eMBA)
Bywgraffiad
He completed his Doctorate in Business Administration at Grenoble Ecole de Management in France (2014) and his Master degrees in Business Administration at Peking University, China (2010) and Technology Management at State University of New York at Stony Brook, US (2002). Two Master degrees were sponsored by SK Telecom, South Korea.
Anrhydeddau a dyfarniadau
- Outstanding service award at Antalya International University (2015)
- National Research Foundation of Korea Grant funded by the Sogang University, South Korea (2012)
Aelodaethau proffesiynol
- European Marketing Academy
- Global Alliance of Marketing & Management Association (GAMMA)
Safleoedd academaidd blaenorol
- August 2015 – December 2017, Assistant Professor in Marketing, Rennes School of Business, France
- September 2014 – July 2015, Assistant Professor in Business Administration, Antalya International University, Turkey
Pwyllgorau ac adolygu
- Technovation
- Electronic Markets
- Asia Marketing Journal
- Conferences (AMA, EMAC)
Meysydd goruchwyliaeth
PhD supervision research interests
- Collaborative consumption
- Health marketing
- Spatial marketing
- Mobile gaming and gamification
- Open product innovation
Goruchwyliaeth gyfredol
Miss Luyang Gao
Myfyriwr ymchwil