Dr Simon Jang

(he/him)

Publication

• Date
• Type
• Promoted

Research

Research interests

“Real-world data-based, interdisciplinary, and quantitative research in marketing and tourism”

• Digital Marketing: AI-driven marketing; branded/platform app usage; live commerce; gamification
• Spatial Marketing: Socio-spatial approach and critical GIS in retail, tourism, and hospitality settings
• Marketing Analytics for a Better Society: Charity marketing; CSR/ESG; health and social care analytics

Grant activities

• Jang, S. (PI), Lai, Y., & Dineva, D. (2023-2025, 24 months). Data-driven strategic decision-making in charity marketing: A management KTP between Cerebra and Cardiff University, Knowledge Transfer Partnership, UK Research and Innovation. Project ID: 523842
• Jang, S. (PI), Liu, H., & Mert-Cakal, T. (Feb-Apr 2023). Building co-production model in housing and regeneration in Newport (Phase 2), ESRC Local Acceleration Fund (LAF), UK. Project ID: ESRC IAA LAF- 514148.
• Jang, S. (PI) & Liu, H. (Aug-Oct 2022). Building co-production model in housing and regeneration in Newport (Phase 1), ESRC ocal Acceleration Fund (LAF), UK. Project ID: ESRC IAA LAF-521813. 

Conference track chair

• Academy of Marketing 2024: Marketing Analytics for a Better Society (special session)
• Cardiff-Newcastle-Xiamen Tri-University Conference (2019; 2022, 2021; 2023): Marketing & Tourism     
• Global Marketing Conference (2020; 2023): Big data and local intelligence in retail, tourism, and hospitality
• Global Fashion Management Conference (2019): Pricing and promotions   
• Global Marketing Conference (2016): Public policy & marketing

Teaching

Teaching commitments

• Strategic Marketing Analytics (MSc)
• Business Analytics (MBA)
• Statistics (UG)
• PhD dissertations

Biography

Qualifications

• Doctorate in Business Administration: Grenoble Ecole de Management, France (2014)
• Master of Business Administration (Chinese MBA), Peking University, China (2010)
• Master of Science in Technology Management: State University of New York at Stony Brook, USA (2002)
• Bachelor of Economics: Hankuk University of Foreign Studies, South Korea (1998)

Industry experiences

• Marketing Analytics Manager, SK Planet, Seoul, South Korea (2012–2014)
• Trainer (part-time) at SK Group, Seoul, South Korea (2012–2014)
• Marketing Strategy Manager, SK Telecom, Seoul, South Korea (1998–2011)

Honours and awards

• 2022 Outstanding Contribution Award at Cardiff University
• Best Paper Award for the 2022 Tourism, Hospitality, and Event for Researchers, Educators, Practitioners, and Students (THEREPS) conference, Philadelphia, USA (with Jinwon Kim)
• Runner-up for the 2021 Travel and Tourism Research Association (TTRA) Best Research Paper Award, USA (with Jinwon Kim)
• Outstanding Service Award at Antalya International University, Turkey (2015)

Professional memberships

• Co-Director, Marketing Analytics and AI SIG, Academy of Marketing
• Researcher Collaborator, Artificial Intelligence Application Lab (AAPL)
• European Marketing Academy
• Global Alliance of Marketing & Management Association (GAMMA)

Academic positions

• August 2023 - Present: Reader, Cardiff Business School, Cardiff University
• August 2020 - July 2023: Senior Lecturer, Cardiff Business School, Cardiff University
• January 2018 - July 2020: Lecturer, Cardiff Business School, Cardiff University
• August 2015 – December 2017, Assistant Professor in Marketing, Rennes School of Business, France
• September 2014 – July 2015, Assistant Professor in Business Administration, Antalya International University, Turkey

Speaking engagements

• Web analytics and data visualization. MSc Digital Marketing, University of Surrey, UK, Oct 30 & Nov 13, 2023.
• Quantitative intuition, marketing analytics, and decision-making. SK Broadband (August 16), Seoul Women’s University (July 31) State University of New York at Stony Brook, MS in Technology Management (July 27), South Korea, 2023.
• Conducting empirics-based marketing research using real world data. Donggeuk Business School, Dongguk University, South Korea, July 28, 2023.
• Quantitative intuition and marketing analytics: Framework and examples. SK University, SK Group, South Korea, June 8, 2023.
• Improving service quality and inequitable access in health and social care. Natural Language Processing Group, School of Computer Science and Informatics, Cardiff University, UK, May 4, 2023.
• Marketing analytics: What is it and how to implement it. Master in Data Analytics, University of Porto, Portugal, Apr 28, 2023.
• Conducting empirics-based marketing research using real world data. Accounting & Finance Reading Group, Cardiff Business School, UK, Jan 20, 2023.
• Conducting empirics-based marketing research using real world data. Newcastle University Business School, UK, Nov 4, 2022.
• Big data and transformational entrepreneurship. MSc in Business Strategy and Entrepreneurship, Cardiff Business School, UK, Feb 9, 2022.
• Sustainable business model: A case study of mobile outdoor exercise application. Entrepreneurship in Tourism, Leisure and Sport course, University of Florida, USA, Feb 17, 2021.
• Conducting real-world data (RWD)-based empirical research: Backwards research method and one-(RWD)-source-multi-paper strategy. Community Spatial Lab seminar, University of Florida, USA, Oct 30, 2020.
• Opening and closing innovation processes at will: Leveraging four generic NPD strategies to maximize digital product market performance. JPIM paper development workshop, Milan, Italy, Dec 20, 2019.
• Management culture in South Korea. Asian Management Systems course, Cardiff Business School, UK, Dec 9, 2019.
• Exploring marketing problems from exercise behavioral data. Korea Advanced Institute of Science and Technology (KAIST), South Korea, Aug 1, 2019.
• Aiming at top-tier journal publications: Takeaway from Aston Research Camp. Marketing & Strategy Section Meeting, Cardiff Business School, UK, Nov 21, 2018.

Committees and reviewing

• Editorial roles
  • Associate Editor, Journal of Strategic Marketing (2023-Present)
  • Associate Editor, Journal of Smart Tourism (2023-Present)
  • Editorial Board, Asia Marketing Journal (2023-Present) 
• Journal reviewer
  • Journal of Business Research
  • Industrial Marketing Management
  • European Journal of Marketing
  • International Journal of Hospitality Management
  • Technovation
  • Information Technology & People
  • Australasian Marketing Journal

Supervisions

I am interested in supervising PhD students in the areas of real-world data-based quantitative and empirical research on:

• Digital marketing (mobile application, mobile game, gamification)
• Health and social care analytics
• Charity marketing and prosocial behaviour
• Spatial analytics in business and tourism/hospitality

Applicants who have strong statistical and programming knowledge can send their interest via email.

Current supervision

Luyang Gao

Rui Xu

Amna Albedwawi