Yr Athro Robert Morgan

: Siarad Cymraeg
: Ar gael fel goruchwyliwr ôl-raddedig

Timau a rolau for Robert Morgan

Cadeirydd Syr Julian Hodge ac Athro Marchnata a Strategaeth
Ysgol Busnes Caerdydd

Rwy'n gweithio gydag arweinwyr a sefydliadau sy'n wynebu heriau strategol cymhleth, gan gynnwys marchnadoedd cystadleuol sy'n newid yn gyflym, aflonyddwch technolegol, disgwyliadau cwsmeriaid cynyddol, a realiti gwneud penderfyniadau pan fydd safbwyntiau uwch yn wahanol. Dechreuodd fy ngyrfa yn y diwydiant electroneg rhyngwladol cyn i mi gwblhau fy PhD yng Nghaerdydd ac ymgymryd â hyfforddiant ôl-ddoethurol yn INSEAD ac Ysgol Fusnes Harvard. Ochr yn ochr â'm rôl academaidd, rwy'n parhau i gynghori startups, mentrau twf uchel, corfforaethau mawr, a sefydliadau cyhoeddus a Llywodraethau ar strategaeth, datblygu gallu, a gwella perfformiad.

Fel Cadeirydd Syr Julian Hodge ac Athro Marchnata a Strategaeth, mae fy addysgu a'm hymchwil yn canolbwyntio ar faterion sy'n bwysig i fyfyrwyr sy'n paratoi ar gyfer gyrfaoedd ar draws ystod eang o leoliadau entrepreneuraidd a chyflogaeth. Mae fy arbenigedd yn canolbwyntio ar: sut mae cwmnïau llwyddiannus yn addasu pan fydd marchnadoedd cwsmeriaid yn newid; sut mae eu galluoedd yn cryfhau, erydu, neu ddod yn rhwymedigaethau; a sut mae technolegau newydd, yn enwedig AI, yn ail-lunio gwneud penderfyniadau strategol, ecosystemau arloesi sy'n canolbwyntio ar y cwsmer a chystadleuaeth.

Rwyf wedi cyhoeddi mwy na 200 o bapurau, achosion, ac erthyglau gweithredol, ac mae fy ngwaith wedi cael ei gydnabod gyda gwobrau gan Gymdeithas Marchnata America, Cymdeithas Rheoli Strategol, Academi Marchnata, Sefydliad Rheoli Siartredig, a sawl cyfnodolyn academaidd blaenllaw. Rwy'n cael fy rhestru yn yr '1% Uchaf o Wyddonwyr' yn fyd-eang ac ar hyn o bryd #13 ledled y byd ym maes strategaeth farchnata (Research.com ac Ysgolhaig GPS). Rwyf wedi dal swyddi ymweld mewn prifysgolion ledled Ewrop, Affrica a De America, ac ar hyn o bryd yn Vrije Universiteit Amsterdam a Phrifysgol Amsterdam yn yr Iseldiroedd. Rwy'n gwasanaethu fel Cyd-Brif Olygydd gyda'r Athro Suvi Nenonen (Ysgol Economeg Stockholm) o'r cyfnodolyn Industrial Marketing Management. Yn ddiweddar, cefais fy mhenodi'n Aelod o'r Is-Banel (UoA 17) ar gyfer Astudiaethau Busnes a Rheolaeth ar gyfer y Fframwaith Rhagoriaeth Ymchwil (REF) 2029.

Gall myfyrwyr sy'n astudio gyda mi ddisgwyl profiad dysgu sy'n cyfuno trylwyredd academaidd â pherthnasedd yn y byd go iawn. Rwy'n canolbwyntio ar ddatblygu'r sgiliau y mae cyflogwyr yn eu gwerthfawrogi fwyaf: meddwl strategol, llythrennedd data, rhesymu dadansoddol, fframio problemau, cyfathrebu effeithiol, a gwneud penderfyniadau cadarn o dan ansicrwydd. Gan dynnu ar enghreifftiau rhyngwladol a phrofiad yn y diwydiant, rwy'n helpu myfyrwyr i ddeall sut mae sefydliadau yn cystadlu, sut mae strategaeth yn cael ei ffurfio a'i gweithredu, a sut y gellir cymhwyso'r mewnwelediadau hyn i'w gyrfaoedd eu hunain yn y dyfodol, boed hynny mewn rolau corfforaethol, gwasanaethau proffesiynol, technoleg, entrepreneuriaeth, neu'r sector cyhoeddus.

Date
Type

2027

Manchiraju, L. N. , Morgan, R. and Hudson, K. 2027. Entrepreneurial pitching and investor engagement across the IPO journey. In: Crick, J. M. and Crick, D. eds. The Bloomsbury Handbook of Entrepreneurial Marketing. Bloomsbury Handbooks London: Bloomsbury Academic

2023

Hortovanyi, L. et al., 2023. Assessment of digital maturity: the role of resources and capabilities in digital transformation in B2B firms. International Journal of Production Research 61 (23), pp.8043-8061. (10.1080/00207543.2022.2164087)
De Angelis, R. , Morgan, R. and De Luca, L. M. 2023. Open strategy and dynamic capabilities: a framework for circular economy business models research. Business Strategy and the Environment 32 (7), pp.4861-4873. (10.1002/bse.3397)
Sari, D. et al., 2023. Strategic agility and its academic foundations: Exploring the knowledge gap and the practice gap. Presented at: Marketing & Management Transformation in the Age of Feeling Economy Seoul, Republic of Korea 17-19 November 2023. Published in: Morgan, R. ed. 2023 KSMS Conference. Korea University Business School: Global Alliance of Marketing & Management Associations.
Robson, M. J. et al. 2023. New product development process execution, integration mechanisms, capabilities, and outcomes: Evidence from Chinese high-technology ventures. British Journal of Management 34 (4), pp.2036-2056. (10.1111/1467-8551.12686)
Bıçakcıoğlu Peynirci, N. et al., 2023. A bibliometric analysis of international services marketing: The past, the present, and the future. Presented at: 2023 Global Marketing Conference Seoul, Republic of Korea 20-23 July 2023. Published in: Rust, R. et al., Global Marketing Conference at Seoul Proceedings. Seoul, Republic of Korea: Global Alliance of Marketing & Management Associations. , pp.371-372. (10.15444/GMC2023.04.07.01)
Hudson, K. and Morgan, R. E. 2023. Board political ideological diversity and information exposure as antecedents to value creation and value appropriation. Journal of Product Innovation Management (10.1111/jpim.12688)
Bıçakcıoğlu-Peynirci, N. and Morgan, R. 2023. International servitization: theoretical roots, research gaps, and implications. International Marketing Review (10.1108/IMR-07-2020-0140)
Kipfelsberger, P. et al., 2023. High performance at high cost: The unanticipated health consequence of contextual ambidexterity. Presented at: The Sixth Israel Organizational Behavior Conference (IOBC) Tel Aviv, Israel 3-5 January 2023.
Oufan, S. et al. 2023. Realising value from big data technology adoption: Understanding the role of organisational capabilities in the Affordance actualization process. Presented at: International Conference on Information Systems 2023 Hyderabad, India 10-13 December 2023. Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies: ICIS 2023. Vol. 14.Association of Information Systems.

2022

Hudson, K. and Morgan, R. 2022. The wisdom and madness of crowds: How information networks and board cognition help or hinder firm performance across the business cycle. Long Range Planning 55 (6) 102180. (10.1016/j.lrp.2021.102180)
Hudson, K. and Morgan, R. E. 2022. Ideological homophily in board composition and interlock networks: Do liberal directors inhibit viewpoint diversity?. Corporate Governance 30 (3), pp.272-289. (10.1111/corg.12406)
Bicakcioglu-Peynirci, N. and Morgan, R. E. 2022. EXPRESS: Unbundling the effects of internationalization on firm performance in emerging economies: The moderating effects of strategic resource decisions. Journal of International Marketing 30 (1), pp.55-74. (10.1177/1069031X211030686)
Hortovanyi, L. et al., 2022. An empirical investigation of organisational changes underpinning digital transformation.. Presented at: EURAM 2022 Leading Digital Transformation Zurich, Switzerland 15-17 June, 2022. EURAM 2022 Leading Digital Transformation.

2021

Husairi, M. A. , Morgan, R. E. and De Luca, L. M. 2021. Market entry timing: the impact of complementary capabilities on strategic outcomes. Journal of Business Research 132 , pp.45-55. (10.1016/j.jbusres.2021.04.004)
Hughes, M. et al., 2021. Strategic entrepreneurship behaviours and the innovation ambidexterity of young technology-based firms in incubators. International Small Business Journal 39 (3), pp.202-227. (10.1177/0266242620943776)
Herhausen, D. et al., 2021. Re-examining strategic flexibility: a meta-analysis of its antecedents, consequences and contingencies. British Journal of Management 32 (2), pp.435-455. (10.1111/1467-8551.12413)
Hudson, K. and Morgan, R. 2021. Political ideological homophily in intra- and inter-firm networks: The effect of director liberalism on board composition and interlocks. Presented at: International Corporate Governance Society (ICGS) Conference Groningen, The Netherlands 8-10 October 2021.

2020

Herhausen, D. et al., 2020. The digital marketing capabilities gap: empirical evidence, managerial shortcomings, and future research streams. Industrial Marketing Management 90 , pp.276-290. (10.1016/j.indmarman.2020.07.022)
Hughes, P. et al., 2020. Product-market planning capability and profitability. Industrial Marketing Management 90 (10.1016/j.indmarman.2020.08.007)
Hughes, P. et al., 2020. A diagnostic tool to determine a strategic improvisation readiness index score (IRIS) to survive, adapt, and thrive in a crisis. Industrial Marketing Management 88 , pp.485-499. (10.1016/j.indmarman.2020.05.020)

2019

Morgan, R. E. , Miocevic, D. and Herhausen, D. 2019. Capability-driven industrial firms: Considering resources, capabilities, and competencies for marketing developments. Industrial Marketing Management 83 , pp.1-7. (10.1016/j.indmarman.2019.08.007)
Appio, F. P. et al., 2019. Patent portfolio diversity and firm profitability: a question of specialization or diversification?. Journal of Business Research 101 , pp.255-267. (10.1016/j.jbusres.2019.04.020)

2018

Kranzbühler, A. et al., 2018. The multilevel nature of customer experience research: an integrative review and research agenda. International Journal of Management Reviews 20 (2), pp.433-456. (10.1111/ijmr.12140)
Miocevic, D. and Morgan, R. E. 2018. Operational capabilities and entrepreneurial opportunities in emerging market firms: explaining exporting SME growth. International Marketing Review 35 (2)(10.1108/IMR-12-2015-0270)
Toon, M. , Robson, M. and Morgan, R. 2018. Mapping managerial exchange and alliance performance: The contingent effects of firm size and managerial tenure. Presented at: IMM Summit 2018 2018. , pp.-.

2017

Herhausen, D. et al., 2017. When does customer-oriented leadership pay off? An investigation of frontstage and backstage service teams. Journal of Service Research 20 (4), pp.409-425. (10.1177/1094670517714059)

2016

Powell, T. et al. 2016. Mapping knowledge and innovation research themes: using bibliometrics for classification, evolution, proliferation and determinism. International Journal of Entrepreneurship and Innovation Management 20 (3/4), pp.174-199. (10.1504/IJEIM.2016.077960)
Toon, M. et al. 2016. Processes and integration in the interaction of purchasing and marketing: considering synergy and symbiosis. Industrial Marketing Management 52 , pp.74-81. (10.1016/j.indmarman.2015.07.014)

2015

Katsikea, E. , Theodosiou, M. and Morgan, R. E. 2015. Why people quit: explaining employee turnover intentions among export sales managers. International Business Review 24 (3), pp.367-379. (10.1016/j.ibusrev.2014.08.009)
Chuang, F. , Morgan, R. E. and Robson, M. J. 2015. Customer and competitor insights, new product development competence, and new product creativity: differential, integrative, and substitution effects. Journal of Product Innovation Management 32 (2), pp.175-182. (10.1111/jpim.12174)

2014

Hughes, M. et al., 2014. Social capital and learning advantages: a problem of absorptive capacity. Strategic Entrepreneurship Journal 8 (3), pp.214-233. (10.1002/sej.1162)
Toon, M. , Morgan, R. E. and Robson, M. J. 2014. Building the exchange process: The antecedents of operational exchange in collaborative business to business relationships. Presented at: International Colloquium on Relationship Marketing Newcastle, UK 8-10 September 2014.

2013

Toon, M. , Morgan, R. E. and Robson, M. J. 2013. Operational exchange in collaborative business to business alliances: antecedents and the impact of firm size. Presented at: EMAC 2013 Istanbul, Turkey 4-7 June 2013.

2012

Toon, M. , Robson, M. J. and Morgan, R. E. 2012. A value-in-process analysis of relationship interactions in non-equity alliances. Industrial Marketing Management 41 (1), pp.186-196. (10.1016/j.indmarman.2011.11.016)
Chuang, F. , Morgan, R. E. and Robson, M. J. 2012. Clan culture, strategic orientation and new product performance in Chinese marketing ventures: an exploration of main and moderating effects. Journal of Strategic Marketing 20 (3), pp.267-286. (10.1080/0965254X.2011.643914)
Kouropalatis, Y. , Hughes, P. and Morgan, R. E. 2012. Pursuing ‘Flexible Commitment’ as strategic ambidexterity: an empirical justification in high technology firms. European Journal of Marketing 46 (10), pp.1389-1417. (10.1108/03090561211248099)
Lindgreen, A. et al. 2012. Value in business and industrial marketing: past, present, and future. Industrial Marketing Management 41 (1), pp.207-214. (10.1016/j.indmarman.2011.11.025)

2011

Morgan, R. E. , Thorpe, E. R. and McGuinness, T. 2011. The contribution of marketing to business strategy formation: A perspective on business performance gains. Journal of Strategic Marketing 8 (4), pp.341-362. (10.1080/09652540010003672)
Hughes, M. et al., 2011. Network behaviours, social capital, and organisational learning in high-growth entrepreneurial firms. International Journal of Entrepreneurship and Small Business 12 (3), pp.257-272. (10.1504/IJESB.2011.039006)
Toon, M. , Morgan, R. E. and Robson, M. 2011. Alliance governance in marketing channels: substitutes and multidimensional forms. Presented at: Marketing Theory Challenges in Emerging Societies : Conference Proceedings Iaşi, Romania 21-23 September 2011. Published in: Munteanu, C. ed. Proceedings of 2nd European Marketing Academy (EMAC) Regional Conference, Iasi, Romania, 21-23 September 2011. Iasi: Alexandru Ioan Cuza University of Iasi. , pp.247-253.
Volberda, H. et al., 2011. Strategic management: competitive and globalisation: concepts only. Andover: Cengage Learning.
Volberda, H. W. et al., 2011. Strategic management: Competitiveness and globalization (Concepts and cases). Andover: Cengage Learning.

2010

Hodgkinson, I. et al., 2010. The role of absorptive capacity in the market orientation- customer performance relationship for public service provision. Presented at: 39th European Marketing Academy (EMAC) Annual Conference 2010 Copenhagen, Denmark 1-4 June 2010.
Hughes, M. et al., 2010. Realizing product-market advantage in high-technology international new ventures: the mediating role of ambidextrous innovation. Journal of International Marketing 18 (4), pp.1-21. (10.1509/jimk.18.4.1)
Hughes, P. et al., 2010. Antecedents and consequences of product-market planning capability. Presented at: Strategic Management Society 30th Annual International Conference Rome, Italy 12-15 September 2010.
Hughes, P. , Hughes, M. and Morgan, R. E. 2010. Why do product-market strategies fail? A sociostructural examination under conditions of adherence. Group & Organization Management 35 (5), pp.606-635. (10.1177/1059601110383408)
Morgan, R. E. 2010. Marketing strategy implementation. In: Sheth, J. and Malhotra, N. eds. Wiley International Encyclopedia of Marketing. Vol. 6, Chichester: Wiley. , pp.163-166.
Rosier, E. R. , Morgan, R. E. and Cadogan, J. 2010. Marketing strategy and the efficacy of procedural justice: the mid-level marketing manager in industrial service firms. Industrial Marketing Management 39 (3), pp.450-459. (10.1016/j.indmarman.2008.10.002)
Toon, M. , Robson, M. and Morgan, R. 2010. Non-trust in non-equity relationships: A non-transaction costs approach. Presented at: International Colloquium on Relationship Marketing 2010 Henley-on-Thames, UK 27-29 September 2010. , pp.31-32.

2009

Chuang, F. , Morgan, R. E. and Robson, M. 2009. Developing successful new products in Chinese high-tech firms: The effects of business climate and strategic orientation. Presented at: 38th European Marketing Academy (EMAC) Annual Conference 2009 Nantes, France 26-29 May 2009.
Herrmann, A. et al., 2009. Consumer decision making and variety of offerings: the effect of attribute alignability. Psychology and Marketing 26 (4), pp.333-358. (10.1002/mar.20276)
Lambe, C. J. et al., 2009. Alliance-based new product development success: The role of formalization in exploration and exploitation contexts. Journal of Business-to-Business Marketing 16 (3), pp.242-275. (10.1080/10517120802484593)
Lozano, S. , Morgan, R. E. and Robson, M. 2009. International new ventures: A conceptual review of new internationalization patterns. Presented at: 2009 American Marketing Association (AMA) Summer Marketing Educators' Conference Chicago, USA 7-10 August 2009.
Morgan, R. E. and Kouropalatis, Y. 2009. The polydestrous effects of peripheral vision capability, proactive and responsive market orientation on new product program and financial performance. In: Reynolds, K. and White, C. eds. Proceedings of 2009 American marketing Assocation (AMA) Winter Educator's Conference, Tampa, USA, 20-23 February 2009. Vol. 20, American Marketing Association (AMA)
Uslay, C. , Morgan, R. E. and Sheth, J. N. 2009. Peter Drucker on marketing: an exploration of five tenets. Journal of the Academy of Marketing Science 37 (1), pp.47-60. (10.1007/s11747-008-0099-8)
Vorhies, D. W. , Morgan, R. E. and Autry, C. W. 2009. Product-market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance. Strategic Management Journal 30 (12), pp.1310-1334. (10.1002/smj.798)

2008

Chuang, F. et al., 2008. The contingent value of stage-gate capabilities for new product performance in Chinese new technology ventures. Presented at: Academy of Marketing Conference 2008 Aberdeen, UK 8-10 July 2008.
Hughes, M. et al., 2008. The interactive effect of social capital and embeddedness on learning from network relationships. Presented at: Strategic Management Society 28th Annual International Conference Cologne, Germany 12-15 October 2008.
Hughes, P. and Morgan, R. E. 2008. Fitting strategic resources with product-market strategy: Performance implications. Journal of Business Research 61 (4), pp.323-331. (10.1016/j.jbusres.2007.06.023)
Hughes, P. , Morgan, R. E. and Kouropalatis, Y. 2008. Market knowledge diffusion and business performance. European Journal of Marketing 42 (11/12), pp.1372-1395. (10.1108/03090560810903718)
Morgan, R. E. and Berthon, P. 2008. Market orientation, generative learning, innovation strategy and business performance inter-relationships in bioscience firms. Journal of Management Studies 45 (8), pp.1329-1353. (10.1111/j.1467-6486.2008.00778.x)
Morgan, R. E. and Katsikeas, C. S. 2008. Export stimuli: export intention compared with export activity. In: Paliwoda, S. J. and Ryans, J. K. eds. International marketing: modern and classic papers. Vol. 1, The International library of critical writings on business and management series Edward Elgar Publishing Ltd
Morgan, R. E. et al. 2008. Knowledge application and knowledge generation in high technology strategic alliances: performance implications and the moderating effects of relational conditions. Presented at: Strategic Management Society 28th Annual International Conference Cologne, Germany 12-15 October 2008.
Morgan, R. E. and Page, K. L. 2008. Managing business transformation to deliver strategic agility. Strategic Change 17 (5-6), pp.155-168. (10.1002/jsc.823)
Toon, M. et al. 2008. Assessment of inter-organisational governance types: multidimensionality and repeated ties. Presented at: British Academy of Management Conference (BAM) 2008 Harrogate, UK 9-11 September 2008.
Toon, M. et al. 2008. Assessment of interorganisational governance types: multidimensionality and repeated ties. Presented at: British Academy of Management 2008 Harrogate, UK September 2008. , pp.31-32.

2007

Katsikea, E. , Theodosiou, M. and Morgan, R. E. 2007. Managerial, organizational, and external drivers of sales effectiveness in export market ventures. Journal of the Academy of Marketing Science 35 (2), pp.270-293. (10.1007/s11747-007-0041-5)
Hughes, M. , Hughes, P. and Morgan, R. E. 2007. Exploitative Learning and Entrepreneurial Orientation Alignment in Emerging Young Firms: Implications for Market and Response Performance. British Journal of Management 18 (4), pp.359-375. (10.1111/j.1467-8551.2007.00519.x)
Hughes, M. , Ireland, R. D. and Morgan, R. E. 2007. Stimulating Dynamic Value: Social Capital and Business Incubation as a Pathway to Competitive Success. Long Range Planning 40 (2), pp.154-177. (10.1016/j.lrp.2007.03.008)
Hughes, M. and Morgan, R. E. 2007. Deconstructing the relationship between entrepreneurial orientation and business performance at the embryonic stage of firm growth. Industrial Marketing Management 36 (5), pp.651-661. (10.1016/j.indmarman.2006.04.003)
Hughes, M. et al., 2007. Networking behaviours, social capital and organisational learning in high-growth entrepreneurial firms. Presented at: Academy of Marketing Science XIII World Marketing Congress: Marketing Theory and Practice in an Inter-functional World Verona, Italy 11-14 Jul 2007.
Hughes, P. and Morgan, R. E. 2007. A resource-advantage perspective of product-market strategy performance & strategic capital in high technology firms. Industrial Marketing Management 36 (4), pp.503-517. (10.1016/j.indmarman.2006.01.003)
Hughes, P. et al., 2007. Beyond market orientation as a cybernetic system: A market knowledge diffusion perspective. Presented at: 2007 American Marketing Association (AMA) Winter Educators’ Conference San Diego, CA, USA 16-19 February 2007. Published in: Dixon, A. and Machleit, K. eds. 2007 AMA Winter Educators' Conference: Marketing Theory and Applications, San Diego, CA, USA, 16-19 February 2007. Chicago, IL, USA: American Marketing Association. , pp.337-338.
Kouropalatis, Y. and Morgan, R. E. 2007. Peripheral vision: A conceptual model and propositional inventory. Presented at: British Academy of Management Conference Warwick, UK 11-13 Sep 2007.
Morgan, R. E. et al. 2007. Delivering financial performance in international strategic alliances: A knowledge-based perspective. Presented at: 2007 American Marketing Association (AMA) Winter Educators’ Conference San Diego, CA, USA 16-19 February 2007. Published in: Dixon, A. and Machleit, K. A. eds. 2007 AMA Winter Educators' Conference: Marketing Theory and Applications, San Diego, CA, USA, 16-19 February 2007. Vol. 18.Chicago, IL, USA: American Marketing Association. , pp.200-200.
Rosier, E. R. and Morgan, R. E. 2007. A role theoretic view of product-market strategy execution: an investigation of mid-level marketing managers. Journal of Strategic Marketing 15 (2), pp.223-236. (10.1080/09652540701320985)
Rosier, E. R. and Morgan, R. E. 2007. In pursuit of the "ideal approach" to successful marketing strategy implementation. European Journal of Marketing 41 (5/6), pp.659-677. (10.1108/03090560710737679)
Toon, M. et al. 2007. Formal governance in co-marketing alliances: conceptualization and assessment of factor model. Presented at: British Academy of Management Conference 2007 Warwick, UK 10-13 September 2007. , pp.31-32.
Toon, M. et al. 2007. Formal governance in co-marketing alliances: conceptualization and assessment of factor structure. Presented at: British Academy of Management Conference 2007 Warwick, UK 10-13 September 2007.
Zarkos, S. , Morgan, R. E. and Kouropalatis, Y. 2007. Real options and real strategies. Strategic Change 16 (7), pp.315-325. (10.1002/jsc.802)

2006

Cadogan, J. W. et al., 2006. Factors facilitating and impeding the development of export market-oriented behavior: A study of Hong Kong manufacturing exporters. Industrial Marketing Management 35 (5), pp.634-647. (10.1016/j.indmarman.2005.06.014)
Hughes, M. , Hughes, P. and Morgan, R. E. 2006. Time-based competitive performance and entrepreneurial orientation. Presented at: Strategy And Governance in a World of Institutional Change -Strategic Management Society 26th Annual International Conference Vienna, Austria 29 October - 1 November 2006.
Rosier, E. R. et al. 2006. Fostering an innovative organizational culture: implications for product-market strategy effectiveness. Presented at: 35th European Marketing Academy (EMAC) Conference Athens, Greece 23-26 May 2006.

2005

Morgan, R. E. and Chimhanzi, J. 2005. Explanations from the marketing/human resources dyad for marketing strategy implementation effectiveness in service firms. Journal of Business Research 58 (6), pp.787-796. (10.1016/j.jbusres.2003.11.003)
Hughes, H. et al., 2005. The influence of organizational characteristics and entrepreneurial intensity on incremental and radical innovation. Presented at: 12th International Product Development Management Conference Copenhagen, Denmark 12-14 June 2005.
Hughes, P. , Morgan, R. E. and Hughes, M. 2005. Resources, strategy type and business performance: an assessment of strategic fit. Presented at: 34th EMAC conference Milan, Italy 24 - 27 May 2005.
Katsikea, E. S. et al., 2005. Export market expansion strategies of direct-selling small and medium-sized firms: Implications for export sales management activities. Journal of International Marketing 13 (2), pp.57-92. (10.1509/jimk.13.2.57.64856)
McGuinness, T. and Morgan, R. E. 2005. The effect of market and learning orientation on strategy dynamics: The contributing effect of organisational change capability. European Journal of Marketing 39 (11/12), pp.1306-1326. (10.1108/03090560510623271)
Rosier, E. R. , Morgan, R. E. and Barton, L. 2005. Marketing managers' locus of control and role performance: Implications for product market strategy execution. Presented at: 2005 EMAC Annual Conference Milan, Italy 24-27 May 2005.

2004

Morgan, R. E. 2004. Agile Business Relationships and Technology. Journal of General Management 29 (4), pp.77-92.
Morgan, R. E. 2004. Business agility and internal marketing. European Business Review 16 (5), pp.464-472. (10.1108/09555340410699811)
Morgan, R. E. 2004. Market-Based Organisational Learning - Theoretical Reflections and Conceptual Insights. Journal of Marketing Management 20 (1-2), pp.67-103. (10.1362/026725704773041131)
Morgan, R. E. 2004. Teleworking: an assessment of the benefits and challenges. European Business Review 16 (4), pp.344-357. (10.1108/09555340410699613)
Morgan, R. E. and Kutwaroo, G. 2004. The paradox between marketing knowledge transfer and strategic alliance success. Presented at: American Marketing Association (Winter) Educators' Conference Scottsdale, AZ, USA 6-9 February 2004.
Thorpe, E. , Morgan, R. E. and Cadogan, J. W. 2004. Procedural justice and marketing strategy implementation effectiveness. Presented at: 33rd EMAC Conference Murcia, Spain 18 - 21 May 2004.
Thorpe, E. R. et al. 2004. Fair process and managerial involvement in implementing strategy. Presented at: Strategic Management Society Annual Conference San Juan, Puerto Rico 31 Oct - 3 Nov 2004.

2003

Morgan, R. E. and Strong, C. A. 2003. Business performance and dimensions of strategic orientation. Journal of Business Research 56 (3), pp.163-176. (10.1016/S0148-2963(01)00218-1)
Berthon, P. , Morgan, R. E. and Krepapa, A. 2003. The effects of market orientation and organisational learning on innovation and business performance. Presented at: AMA (Winter) Educators' Conference Orlando, FL, USA 14-17 Feb 2003.
Katsikea, E. and Morgan, R. E. 2003. Exploring export sales management practices in small- and medium-sized firms. Industrial Marketing Management 32 (6), pp.467-480. (10.1016/S0019-8501(02)00249-3)
McGuinnes, T. and Morgan, R. E. 2003. Organisational change capability: The theoretical construct and its operational measurement. Presented at: Academy of Marketing Science Conference Washington, DC, USA 28-31 May 2003.
Morgan, R. et al. 2003. The why of buying Nike: Findings of a causal analytic study. Presented at: Academy of Marketing Science Conference: Creating and Delivering Value in Marketing: Worldwide Perspectives on a Value-Centric Orientation Washington, DC, USA 28-31 May 2003.
Morgan, R. E. 2003. Information technology: second-class citizen or strategy partner. Journal of Business Strategy 24 (6), pp.38-45. (10.1108/02756660310698849)
Morgan, R. E. 2003. Outsourcing: towards the 'shamrock organization'. Journal of General Management 29 (2), pp.35-52.
Morgan, R. E. , Strong, C. A. and McGuinness, T. 2003. Product-market positioning and prospector strategy: An analysis of strategic patterns from the resource-based perspective. European Journal of Marketing 37 (10), pp.1409-1439. (10.1108/03090560310487176)
Morgan, R. E. and Turnell, C. R. 2003. Market-based Organizational Learning and Market Performance Gains. British Journal of Management 14 (3), pp.255-274. (10.1111/1467-8551.00378)
Rudd, J. M. and Morgan, R. E. 2003. Editorial - Marketing Strategy: a history of the next decade [Editorial]. Journal of Strategic Marketing 11 (3), pp.161-164. (10.1080/0965254032000133430)

2002

Chimhanzi, J. and Morgan, R. E. 2002. Explanations from the marketing/HR dyad for market competitiveness: A perspective on marketing strategy implementation effectiveness and market performance in service firms. Presented at: AMA (Winter) Educators' Conference Austin, TX, USA Feb 22-25 2002. AMA Winter Educators Conference. American Marketing Association. , pp.66-67.
Deng, S. , Morgan, R. E. and Katsikeas, C. 2002. Barriers to export performance of small and medium-sized exporters: Empirical evidence in a Canadian context. Presented at: Multicultural Marketing Conference of the Academy of Marketing Science Valencia, Spain 26-29 June 2002.
McGuinnes, T. , Morgan, R. E. and Oxtoby, B. 2002. Organisational change capability: The theoretical construct and its operational measurement. Presented at: Organisational Knowledge, Learning and Capabilities Conference Athens, Greece 5-6 April 2002.
Morgan, R. E. and Hunt, S. D. 2002. Determining marketing strategy: A cybernetic systems approach to scenario planning. European Journal of Marketing 36 (4), pp.450-478. (10.1108/03090560210417264)
Oxtoby, B. , McGuiness, T. and Morgan, R. E. 2002. Developing Organisational Change Capability. European Management Journal 20 (3), pp.310-320. (10.1016/S0263-2373(02)00047-6)

2001

Huber, F. , Herrmann, A. and Morgan, R. E. 2001. Gaining competitive advantage through customer value oriented management. Journal of Consumer Marketing 18 (1), pp.41-53. (10.1108/07363760110365796)
Katsikea, E. and Morgan, R. E. 2001. Export sales management and export development: Export sales control, organisation design, managerial characteristics and behavioural attributes. Presented at: Third Biennial Academy of Marketing/American Marketing Association Conference Cardiff, UK 1 July 2001.
McNaughton, R. B. et al., 2001. Market Orientation and Firm Value. Journal of Marketing Management 17 (5-6), pp.521-542. (10.1362/026725701323366917)
McNaughton, R. B. et al., 2001. Market orientation and firm value. Presented at: AM2001: Academy of Marketing Conference, Cardiff University Cardiff, UK 2-4 Jul 2001.
Morgan, R. E. and Ambler, T. 2001. Strategic orientation and export development: A resource-based perspective. Presented at: 30th European Marketing Academy Conference:Rethinking European Marketing Bergen, Norway 8-11 May 2001.
Morgan, R. E. and Rosier, E. R. 2001. Foreign direct investment in transition economies: The case of Coca-Cola in Russia. Journal of Euromarketing 10 (1), pp.27-48. (10.1300/J037v10n01_03)
Morgan, R. E. and Walters, P. 2001. Global marketing research: Emerging themes and future directions. Presented at: AMA (Winter) Educators' Conference Scottsdale, AZ, USA Feb 16-19 2001.
Oxtoby, B. et al., 2001. Total quality leadership: Employing organisational learning as a conduit. International Journal of Management 18 (2), pp.245-251.
Rosier, E. R. and Morgan, R. E. 2001. Foreign direct investment in transition economies: the case of the Coca-Cola company in Russia. In: Liu, H. ed. Foreign Direct Investment and Strategic Alliances in Europe. International Business Press. , pp.27-48.
Rosier, E. R. and Morgan, R. E. 2001. Mid-level managers and marketing strategy implementation: Mechanisms, processes and properties of procedural justice. Presented at: AM2001: Academy of Marketing Conference, Cardiff University Cardiff, UK 2-4 Jul 2001.

Mae fy ymchwil yn archwilio sut mae sefydliadau yn addasu, arloesi a chystadlu mewn marchnadoedd sy'n newid yn gyflym wedi'u siapio gan aflonyddwch technolegol a gofynion cwsmeriaid sy'n esblygu. Ar draws fy ngwaith, rwy'n cyfuno mewnwelediadau o strategaeth, marchnata, arloesi ac ymchwil arweinyddiaeth, gyda sylw arbennig i gyd-destunau busnes-i-fusnes. Yn fwy penodol, rwy'n archwilio:

Galluoedd a Chystadleuaeth: Sut mae galluoedd marchnata, ymchwil a datblygu a gweithrediadau yn datblygu, erydu ac adnewyddu - a sut maen nhw'n gyrru perfformiad mewn marchnadoedd deinamig a B2B.

Arloesi, Technoleg a Gwerth Cwsmeriaid: Sut mae cwmnïau'n ymateb i anghenion cwsmeriaid sy'n newid, amodau cynnyrch-farchnad, a thechnolegau sy'n dod i'r amlwg, gan gynnwys goblygiadau strategol AI.

Strategaeth Farchnata a Dehongli'r Farchnad: Sut mae cwmnïau yn synhwyro marchnadoedd, deall cwsmeriaid, fframio dewisiadau strategol, a chyfathrebu penderfyniadau i fuddsoddwyr a rhanddeiliaid allanol.

Byrddau, TMTs, a Phenderfyniadau Strategol: Sut mae timau arweinyddiaeth yn wahanol, yn alinio ac yn amrywio, a sut mae'r ddeinameg hyn yn dylanwadu ar ganlyniadau strategol, arloesi a pherfformiad cwmni.

Blaenoriaethau Strategol mewn Marchnadoedd Byd-eang a Deinamig: Sut mae cwmnïau yn gosod, dilyniant, ac addasu blaenoriaethau strategol yn ystod twf, retrenchment, rhyngwladoli, a newid technolegol neu reoleiddio.

Rwyf wedi cyhoeddi'n eang ar y pynciau hyn mewn cyfnodolion academaidd yn ogystal ag mewn papurau gwyn arweinyddiaeth meddwl ac erthyglau rheoli. Fel enghraifft, mae fy ymchwil wedi ymddangos yn: Strategic Management Journal; Cyfnodolyn Astudiaethau Rheoli; Cylchgrawn Entrepreneuriaeth Strategol; Cyfnodolyn yr Academi Gwyddoniaeth Marchnata; Entrepreneuriaeth, Theori ac Ymarfer; Cyfnodolyn Ymchwil Gwasanaeth; Cyfnodolyn Rheoli Arloesi Cynnyrch; Cynllunio Hirdymor; Cyfnodolyn Marchnata Rhyngwladol; Rheoli Marchnata Diwydiannol; British Journal of Management; International Journal of Management Reviews ymhlith eraill.

Rwy'n gwasanaethu fel Cyd-Olygydd gyda'r Athro Suvi Nenonen (Stockholm School of Economics) o'r cyfnodolyn Industrial Marketing Management. Yn ddiweddar, cefais fy mhenodi'n Aelod o'r Is-banel (UoA 17) ar gyfer Astudiaethau Busnes a Rheolaeth ar gyfer y Fframwaith Rhagoriaeth Ymchwil (REF) 2029.

Mae fy athroniaeth ymchwil yn canolbwyntio ar bum dimensiwn allweddol:

Ansawdd: cynhyrchu ymchwil wreiddiol drylwyr yn gyson ac yn targedu cyfnodolion rhyngwladol blaenllaw ac uchel eu parch yn y maes;
Perthnasedd: cymryd rhan mewn gwaith ymchwil sy'n ddiddorol, perthnasol ac ystyrlon i reolwyr ac ymchwilwyr gyda goblygiadau clir i ymarfer;
Cydweithredu: hyrwyddo partneriaethau gydag unigolion sydd â galluoedd, sgiliau a gwybodaeth ymchwil cyflenwol i wella fy hunan-ddatblygiad, yn ogystal â chyfrannu at ddatblygiad eraill;
Lledaenu: rhannu canfyddiadau ymchwil yn eang mewn cymunedau academaidd ac ymarferwyr trwy gyflwyno canlyniadau mewn cynadleddau, darlithoedd, ac allfeydd cyfryngau cymdeithasol; ac,
Effaith: helpu rheolwyr busnes, llunwyr polisi cyhoeddus a chymdeithas i gymryd rhan mewn newidiadau sy'n seiliedig ar ymchwil i wneud gwahaniaeth cadarnhaol yn eu llinell waith.

Yn fy mhrofiad i, mae'r pum dimensiwn hyn yn bwysig wrth gynhyrchu a lledaenu gwybodaeth newydd mewn ffordd berthnasol, drylwyr ac effeithiol.

Mae fy ymchwil wedi cael ei ariannu gan gorfforaethau yn ogystal â'r prif noddwyr canlynol:

Yr Academi Brydeinig
Yr Adran Busnes, Arloesi a Sgiliau (Llywodraeth y DU)
Cyngor Ymchwil Economaidd a Chymdeithasol (ESRC)
Cyngor Ymchwil Peirianneg a'r Gwyddorau Ffisegol (EPSRC)
Asiantaeth yr Amgylchedd
Y Comisiwn Ewropeaidd
Y Swyddfa Dramor a'r Gymanwlad (Llywodraeth y DU)
Llywodraeth Quebec
Trysorlys Ei Mawrhydi (Llywodraeth y DU)
Ymddiriedolaeth Leverhulme
Sefydliad Ymchwil Strategaeth (Cymdeithas Rheoli Strategol)
Llywodraeth Cymru

Mae'r rhan fwyaf o'm haddysgu wedi canolbwyntio ar lefel ôl-raddedig ac ôl-wariant dros y deng mlynedd diwethaf. Ar hyn o bryd rwy'n cyflwyno a chydlynu addysgu ar amrywiol raglenni ôl-raddedig (MSc, MBA, PhD) a rhaglenni gweithredol. Mae fy addysgu cynradd yn cynnwys:

Creadigrwydd, Arloesi a Menter (BST634): MBA rhan-amser
Creadigrwydd, Arloesi a Menter (BST904): MBA llawn amser
Cynllunio Strategol ac Arloesi (BST680): Diploma Cynllunio Gofal Iechyd y Gwasanaeth Iechyd Cenedlaethol/MSc
Goruchwyliaeth prosiect: Her Ymgynghori MBA a MSc Strategaeth Busnes ac Entreprenuriaeth
Rolau goruchwylio pwyllgor traethawd hir doethurol
ExecEd: Darparu Addysg Weithredol ar gyfres o raglenni wedi'u haddasu ac agored i gleientiaid o BBaChau i gorfforaeth draws-fyd-eang gan gynnwys LBA neilltuo i Gyflymu Arloesi, Datblygu Busnes, Arloesi a Chreadigrwydd, Rheoli Strategaeth, Gwneud Penderfyniadau Strategol ar gyfer Rheoli Ystwyth a Chymodi Perfformiad Imperatives.

Rwy'n Arholwr Allanol i'r Adran Farchnata yn Ysgol Fusnes Llundain sy'n gyfrifol am graffu ar gyflwyno, asesu a dyfarnu MBA. Rwyf hefyd yn gwasanaethu fel Arholwr Allanol i'r Ysgol Rheolaeth ym Mhrifysgol St Andrews ac yn gweithredu fel Prif Arholwr rhaglen MBA Ar-lein Ysgol Busnes Caeredin, un o'r mwyaf o'i math yn fyd-eang.

Rwyf wedi cynnal apwyntiadau Arholwr Allanol mewn llawer o Ysgolion y DU, gan gynnwys: Aston, Caerfaddon, Caergrawnt, Dinas, Cranfield, Durham, Caeredin, Caerhirfryn, Leeds, Loughborough, Manceinion, Nottingham, Sheffield, Stirling, Warwick yn ogystal â sawl un yn UDA (ee, Ysgol Fusnes Ryngwladol Hult), Ewrop (ee, Erasmus-Rotterdam; ALBA-Athen; WU-Fienna; Corvinus-Budapest), ac Oceana (RMIT-Melbourne; Wollongong-Sydney).

Credydau diweddar:

"Roedd Rob wir yn gwneud i ni feddwl yn wahanol. Superb, procio'r meddwl, hynod o graff". Claire Vyvyan, Uwch Is-lywydd, Dell Technologies Inc.

"Mae Rob yn strategydd di-pareil sy'n cyfuno trylwyredd academaidd yn ddi-dor â mewnwelediad ymarferol, strategol sy'n ychwanegu gwerth yn ei holl waith. Mae'n siaradwr rhagorol ac wrth wynebu her strategaeth fusnes, byddwn yn argymell Rob heb betruso". Dr Llyr Jones, cyn Uwch Is-lywydd (Americas) a Phennaeth Strategaeth Grŵp, BAE Systems plc.

"Byddai unrhyw fyfyriwr a darpar arweinydd busnes y dyfodol yn lwcus i gael Rob fel athro a mentor, ac rwy'n bersonol ddiolchgar iawn am yr holl amser ac egni a roddodd i'w waith. Yn bendant fe wnaeth hyn fy helpu i gyflawni fy uchelgeisiau a gyrru tuag at ddyheadau yn y dyfodol". Victoria Vorobyova, Chevening Scholar ac Uwch Ymgynghorydd, Deloitte Consulting LLP.

"Mae Rob yn ddarlithydd hynod ddiddorol gydag angerdd clir am strategaeth. Cyfathrebwr gwych gydag arddull gynhwysol. Roedd gwaith achos yn ddiddorol, yn berthnasol ac yn werthfawr i ddangos y theori. Mae e'n amazing!!" Mawrth 2020.

"Mae Rob yn ddarlithydd trydan gydag ymdeimlad da o hiwmor sy'n ategu cadw a dysgu. Mae ei angerdd yn disgleirio'n fawr ac yn cael ei werthfawrogi - mae ei feistrolaeth o'i faes pwnc yn amlwg yn gyson". Mawrth 2020.

Ar ôl gradd gyntaf rheoli, ymunais â'r diwydiant electroneg rhyngwladol yn ddiweddarach yn dychwelyd i astudio ar gyfer PhD mewn strategaeth mynediad i'r farchnad fyd-eang. Gan dderbyn hyfforddiant ôl-ddoethurol yn INSEAD, Ffrainc, a'r Rock Center for Entrepreneurship, Harvard Business School, UDA, datblygais yrfa academaidd - ac wrth fy modd! Ar hyn o bryd rwy'n cyd-gyfarwyddo'r portffolio Ymchwil, Arloesi ac Ymgysylltu yn Adran Marchnata a Strategaeth yr Ysgol. Yn ogystal, rwy'n Athro Gwadd yn Vrije Universiteit Amsterdam, ac Universiteit van Amsterdam.

O fewn gweinyddiaeth y Brifysgol, rwyf wedi cael fy mhenodi i gyfres o rolau uwch gan gynnwys Is-Ddeon, Aelod o'r Senedd, Cadeirydd Adran, a Chadeirydd Bwrdd Cynghori Adrannol. O ran arweinyddiaeth, roeddwn yn allweddol wrth adeiladu tîm yng Nghaerdydd sydd wedi'i leoli fel yr Adran Farchnata #2 yn y DU, #9 yn Ewrop, a #20 yn fyd-eang mewn safleoedd ymchwil (MKTBig15 Ranking 2023).

Rwy'n cymryd rhan weithredol mewn addysg ac ymgynghori gweithredol ac mae fy rhestr cleientiaid yn cynnwys: Banc Barclays, y BBC, Bisley, British Council, BT, Dell Technologies, Deloitte, KPN, PWC, a Siemens yn ogystal â sefydliadau rhanbarthol gan gynnwys Acuity Legal, Hugh James, Julian Hodge Bank, a Welsh Water.

I welcome receiving PhD applications by proposal with a supporting resume from enthusiastic and capable students interested in my research areas of specialty. In addition, I particularly encourage students to contact me where they are methodologically trained in statistics or econometrics and are seeking to potentially use secondary data sources to construct and analyze panel data or big data using artifical intelligence or machine-learning approaches to assess topics within the strategic management, marketing strategy, or innovation fields.

I have supervised several hundred Master-level thesis and dissertation students to date and have also been first supervisor (doctoral committee chair) to over 20 successfully completed PhD students, many of whom have reached Full Professor appointments in academia and Director/Senior Vice President level in corporations.

"I owe my own career positions as Global CMO, VP Marketing, and Senior Director for some of the world’s largest brands (Microsoft, Dell, Siemens, British Telecom, NCR) to Professor Morgan who has helped me, over the last twenty years, to make a difference to my approach and thinking. He has been instrumental in my commercial development and his counsel has led to the achievement of strong commercial returns for the technology businesses that I have represented". Dr. Gopal Kutwaroo, Vice President Marketing, The Lego Group (former doctoral student).

My research philosophy centres on five key dimensions:

Quality: consistently producing rigorous original research and targeting leading and highly regarded international journals in the field;
Relevance: engaging in research work that is interesting, pertinent, and meaningful to managers and researchers with clear implications for practice;
Collaboration: promoting partnerships with individuals possessing complementary research capabilities, skills, and knowledge to enhance my self-development, as well as, contribute to the development of others;
Dissemination: sharing research findings widely in academic and practitioner communities by presenting results in conferences, lectures, and social media outlets; and,
Impact: helping business managers, public policymakers and society engage in research-informed changes to make a positive difference in their line of work.

In my experience, these five dimensions are important in producing and disseminating new knowledge in a relevant, rigorous and impactful way. If these dimensions align with your own, and you are interested to develop your research within my area of expertise, please contact me with your research proposal.

Goruchwyliaeth gyfredol

Yufan Qin

Jiaxi Chen

Contact Details

[email protected]
+44 29208 70001

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Strategaeth farchnata
Rheoli arloesi
AI mewn busnes
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