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Kerry Hudson

Dr Kerry Hudson

Research Associate

Cardiff Business School


I am a Research Associate in the Marketing and Strategy section.

My research interests lie at the nexus of marketing strategy, strategic management, and corporate governance, using econometric modelling and advanced quantitative analysis to understand the influence and impact of the marketing function at the level of the board and top management team.

My previous publications include original empirical research on board diversity, ideology, and networks in Long Range Planning and Corporate Governance: An International Review, and a contribution to the Oxford Bibliographies in Management. My current research projects focus on the analysis of large textual datasets and capital markets to examine the impact of innovation and digital transformation for companies and investors.

I obtained my PhD from Cardiff Business School in 2022. I am also a graduate of the School's MBA and MSc (Research Methods) and now teach postgraduate students across these programmes in marketing, strategy, and statistics.






  • Marketing-finance interface
  • Marketing strategy
  • Strategic management
  • Corporate governance
  • Board and top management team decision-making
  • Board networks
  • Firm capabilities
  • Innovation and digital transformation


  • Statistics
  • Quantitative research methods
  • Strategic management
  • Marketing strategy
  • Marketing research methods