![Xinran Li](https://profiles-cardiff.imgix.net/attachments/10186?w=200&h=200&auto=format&crop=faces&fit=crop&q=90")
Overview
I am now a PhD student in the marketing and strategy sector of Cardiff Business School, fully funded by China Scholarship Council. My research interests span consumer behaviour, digital marketing, consumer well-being, and live streaming commerce.
Biography
MA. in Digital Marketing and Asset Management, King's College London, London, UK, 2022-2024;
BA. in Communication and New Media, Hunan University, Changsha, China, 2018-2022.
