![Geoff Haddock BSc Toronto, MA PhD Waterloo](https://profiles-cardiff.imgix.net/attachments/2989?w=200&h=200&auto=format&crop=faces&fit=crop&q=90")
Professor Geoff Haddock
BSc Toronto, MA PhD Waterloo
- Available for postgraduate supervision
Teams and roles for Geoff Haddock
Professor
Overview
Research summary
My primary area of research is the psychology of attitudes. Within this area, I have a number of research interests, including: (a) the role of affective and cognitive processes in attitudes, (b) attitude ambivalence, (c) how individual differences influence attitude processes, (d) how child salience influences behaviour and (e) how people mentally represent attitude objects. This research is being undertaken in collaboration with colleagues in Cardiff University, the University of Bath, as well as collaborators in Israel, Italy and the Netherlands.
Teaching summary
In year 2, I teach on the Social Psychology module, where my lectures cover the topics of altrusism, aggression, and health behaviour.
In the final year, I teach and serve as module co-ordinator for PS3403 - Attitudes and Attitude Change. The aims of the module are: (a) to develop students’ understanding of the concept of attitude and its importance in social psychology and (b) make students familiar with theories of attitude and, especially, the research that has been used to test these theories.
Undergraduate and postgraduate project supervision is in the area of the psychology of attitudes.
Publication
2026
- Itzchakob, G. and Haddock, G. 2026. Attitude strength as a novel predictor of willful ignorance. Current Opinion in Psychology 67 102182. (10.1016/j.copsyc.2025.102182)
2025
- Aquino, A. et al., 2025. Affective-cognitive matching in persuasion. In: Petty, R. E. , Luttrell, A. and Teeny, J. D. eds. The Handbook of Personalized Persuasion: Theory and Application. New York, USA: Routledge. , pp.47-70. (10.4324/9781003380511-5)
- Aquino, A. et al., 2025. What your face says: How signals of communion and agency inform first impressions and behavioral intentions. European Journal of Social Psychology 55 (1), pp.54-69. (10.1002/ejsp.3117)
- Di Plinio, S. et al., 2025. Brain and behavior in persuasion: the role of affective-cognitive matching. Psychophysiology 62 (6) e70088. (10.1111/psyp.70088)
- Eriksson, K. et al., 2025. Everyday norms have become more permissive over time and vary across cultures. Communications Psychology 3 145. (10.1038/s44271-025-00324-4)
- Itzchakov, G. , Haddock, G. and Smith, S. 2025. How do people perceive listeners?. Royal Society Open Science 12 (4)(10.1098/rsos.241550)
- Magazin, E. , Haddock, G. and Proulx, T. 2025. The face of left-wing dissent: Progressives and traditional liberals generate divergently negative and positive representations of J.K. Rowling. Personality and Social Psychology Bulletin (10.1177/01461672251378189)
- Smith, S. , Proulx, T. and Haddock, G. 2025. How do people conceptualize narcissism and narcissistic individuals?. Journal of Personality (10.1111/jopy.70008)
- Smith, S. , Proulx, T. and Haddock, G. 2025. What narcissists look like and why it’s important. Personality and Social Psychology Bulletin (10.1177/01461672251339014)
- Wolf, L. J. et al., 2025. How do adults think, feel, and behave towards teenagers? Measuring and understanding adults’ attitudes towards teenagers. Social Psychological and Personality Science (10.1177/19485506251377502)
2024
- Wolf, L. J. et al. 2024. Attitudes towards children: Distinguishing affection and stress. Journal of Personality 92 (2), pp.601-619. (10.1111/jopy.12854)
- Wolf, L. J. et al., 2024. What about the children? The effectiveness of including children in environmental appeals. Journal of Environmental Psychology 94 102195. (10.1016/j.jenvp.2023.102195)
- Zarzeczna, N. et al., 2024. Scientists, speak up! Source impacts trust in health advice across five countries. Journal of Experimental Psychology: Applied 30 (3), pp.430-441. (10.1037/xap0000500)
2023
- Di Plinio, S. et al., 2023. Brain and behavioral contributions to individual choices in response 1 to affective-cognitive persuasion. Cerebral Cortex 33 (5), pp.2361-2374. (10.1093/cercor/bhac213)
- Han, R. et al. 2023. How people perceive dispositionally (non-) ambivalent others and why it matters. Journal of Experimental Social Psychology 109 104518. (10.1016/j.jesp.2023.104518)
- Proulx, T. et al. 2023. The progressive values scale: assessing the ideological schism on the Left. Personality and Social Psychology Bulletin 49 (8), pp.1248-1272. (10.1177/01461672221097529)
- Weinstein, N. et al. 2023. Supported or stressed while being assessed? How motivational climates in UK university workplaces promote or inhibit researcher wellbeing. Higher Education Quarterly 77 (3), pp.537-557. (10.1111/hequ.12420)
- Williams, M. et al. 2023. Croedau am werth cynhenid a pherthynol byd natur: Sut maent yn cydberthyn ag ymddygiad cynaliadwy yn y Dernas Unedig?. Gwerddon (35)
2022
- Foad, C. , Haddock, G. and Maio, G. 2022. Hypocrisy in ethical consumption. Frontiers in Psychology 13 880009. (10.3389/fpsyg.2022.880009)
- Haddock, G. , Foad, C. M. and Thorne, S. 2022. How do people conceptualise mindfulness?. Royal Society Open Science 9 (3)(10.1098/rsos.211366)
- Wolf, L. J. et al., 2022. The salience of children increases adult prosocial values. Social Psychological and Personality Science 13 (1), pp.160-169. (10.1177/19485506211007605)
2021
- Foad, C. M. et al. 2021. The limitations of polling data in understanding public support for COVID-19 lockdown policies. Royal Society Open Science 8 (7) 210678. (10.1098/rsos.210678)
- Weinstein, N. et al. 2021. A conducive environment? The role of need support in the higher education workplace and its effect on academics’ experiences of research assessment in the UK. Higher Education Quarterly 75 (1), pp.146-160. (10.1111/hequ.12259)
- Williams, M. O. et al. 2021. A grounded theory of pro-nature behaviour: from moral concern to sustained action. Sustainability 13 (16) 8944. (10.3390/su13168944)
2020
- Aquino, A. et al., 2020. Sense or sensibility? The neuro-functional basis of the structural matching effect in persuasion. Cognitive, Affective, and Behavioral Neuroscience 20 , pp.536-550. (10.3758/s13415-020-00784-7)
- Aquino, A. et al., 2020. The role of need for affect and need for cognition in self-evaluation. Rassegna di Psychology [Psychology Hub] 37 (1), pp.47-54. (10.13133/2724-2943/16901)
- Haddock, G. et al. 2020. The medium can influence the message: print-based versus digital reading influences how people process different types of written information. British Journal of Psychology 111 (3), pp.443-459. (10.1111/bjop.12415)
- Wolf, L. J. et al. 2020. The importance of (shared) human values for containing the Covid-19 pandemic. British Journal of Social Psychology 59 (3), pp.618-627. (10.1111/bjso.12401)
- Zarzeczna, N. et al. 2020. Powerful men on top: Stereotypes interact with metaphors in social categorizations. Journal of Experimental Psychology: Human Perception and Performance 46 (1), pp.36-65. (10.1037/xhp0000699)
2019
- Hanel, P. H. P. , Zarzeczna, N. and Haddock, G. 2019. Sharing the same political ideology yet endorsing different values: left- and right-wing political supporters are more heterogeneous than moderates. Social Psychological and Personality Science 10 (7), pp.874-882. (10.1177/1948550618803348)
2018
- Haddock, G. and Maio, G. 2018. Inter-individual differences in attitude content: Cognition, affect, and attitudes. In: Olson, J. ed. Advances in Experimental Social Psychology.. Elsevier. , pp.53-102. (10.1016/bs.aesp.2018.10.002)
- Shelton, K. , Haddock, G. and Ottaway, H. 2018. The attitudes of medical professionals toward children and children at risk of separation from parents in Eastern Europe. Children and Youth Services Review 87 , pp.26-33. (10.1016/j.childyouth.2018.02.009)
2017
- Haddock, G. et al. 2017. On the attitudinal consequences of being mindful: links between mindfulness and attitudinal ambivalence. Personality and Social Psychology Bulletin 43 (4), pp.439-452. (10.1177/0146167216688204)
2016
- Aquino, A. et al., 2016. The role of affective and cognitive individual differences in social perception. Personality and Social Psychology Bulletin 42 (6), pp.798-810. (10.1177/0146167216643936)
2015
- Haddock, G. and Maio, G. R. 2015. Attitudes. In: Hewstone, M. , Stroebe, W. and Jonas, K. eds. Social Psychology (6th edition). Wiley. , pp.171-201.
- Jiga-Boy, G. et al. 2015. Values and behavior. In: Brosch, T. and Sander, D. eds. Handbook of Value: Perspectives from Economics, Neuroscience, Philosophy, Psychology, and Sociology. Oxford: Oxford University Press. , pp.243-262.
- Tapper, K. et al., 2015. Sensitivity to reward and punishment: associations with diet, alcohol consumption, and smoking. Personality and Individual Differences 72 , pp.79-84. (10.1016/j.paid.2014.08.025)
2014
- Tapper, K. et al., 2014. Development and preliminary evaluation of an internet-based healthy eating program: randomized controlled trial. JMIR: Journal of Medical Internet Research 16 (10) e231. (10.2196/jmir.3534)
- Windsor-Shellard, B. and Haddock, G. 2014. On feeling torn about one's sexuality: the effects of explicit-implicit sexual orientation ambivalence. Personality and Social Psychology Bulletin 40 (9), pp.1215-1228. (10.1177/0146167214539018)
2013
- Gebauer, J. E. et al. 2013. The role of semantic self-perceptions in temporal distance perceptions toward autobiographical events: The semantic congruence model. Journal of Personality and Social Psychology 105 (5), pp.852-872. (10.1037/a0033482)
- Haddock, G. 2013. Memory, attitudes, and persuasion. In: Perfect, T. D. and Lindsay, D. S. eds. The SAGE Handbook of Applied Memory. London: SAGE. , pp.312-328.
- Tapper, K. et al., 2013. Development and assessment of the HealthValues Healthy Eating Programme: an exploratory study. The Lancet 382 , pp.S96. (10.1016/S0140-6736(13)62521-0)
2012
- Haddock, G. and Maio, G. R. 2012. Attitudes. In: Hewstone, M. , Stroebe, W. and Jonas, K. eds. An Introduction to Social Psychology (5th ed.). BPS Textbooks in Psychology London: Blackwell. , pp.171-200.
- Haddock, G. and Maio, G. R. 2012. The psychology of attitudes (4 volume set). London: Sage.
- Tapper, K. et al., 2012. Motivating health behaviour change: provision of cognitive support for health values. The Lancet 380 (S3), pp.S71. (10.1016/S0140-6736(13)60427-4)
- Thompson, R. and Haddock, G. 2012. Same story, different attitude: Do different processes in narrative persuasion influence general and personal evaluations?. Scientific Study of Literature 2 (1), pp.150-164. (10.1075/ssol.2.1.09tho)
- Thompson, R. and Haddock, G. 2012. Sometimes stories sell: When are narrative appeals most likely to work?. European Journal of Social Psychology 42 (1), pp.92-102. (10.1002/ejsp.850)
2011
- Haddock, G. and Gebauer, J. E. 2011. Defensive self-esteem impacts attention, attitude strength, and self-affirmation processes. Journal of Experimental Social Psychology 47 (6), pp.1276-1284. (10.1016/j.jesp.2011.05.020)
- Haddock, G. , Newson, M. and Haworth, J. 2011. Do memory-impaired individuals report stable attitudes?. British Journal of Social Psychology 50 (2), pp.234-245. (10.1348/014466610X512752)
2010
- Maio, G. R. and Haddock, G. 2010. The psychology of attitudes and attitude change. SAGE Social Psychology Program London: Sage.
- Maio, G. R. et al. 2010. Attitudes and intergroup relations. In: Dovidio, J. F. et al., SAGE Handbook of Prejudice, Stereotyping and Discrimination. London: Sage. , pp.261-275.
2009
- Watt, S. E. et al. 2009. Attitude functions in persuasion: matching, involvement, self-affirmation, and hierarchy. In: Crano, W. D. and Prislin, R. eds. Attitudes and persuasion. New York: Psychology Press. , pp.189-213.
2008
- Gebauer, J. E. et al., 2008. Inclusion-exclusion of positive and negative past selves: Mood congruence as information. Journal of Personality and Social Psychology 95 (2), pp.470-487. (10.1037/a0012543)
- Haddock, G. and Maio, G. R. 2008. Attitudes: content, structure and functions. In: Hewstone, M. , Stroebe, W. and Jonas, K. eds. Introduction to social psychology: a European perspective. 4th ed.. BPS textbooks in psychology Oxford: Blackwell. , pp.112-133.
- Haddock, G. et al. 2008. Should persuasion be affective or cognitive? The moderating effects of need for affect and need for cognition. Personality and Social Psychology Bulletin 34 (6), pp.769-778. (10.1177/0146167208314871)
- Hutchings, P. B. and Haddock, G. 2008. Look Black in anger: The role of implicit prejudice in the categorization and perceived emotional intensity of racially ambiguous faces. Journal of Experimental Social Psychology 44 (5), pp.1418-1420. (10.1016/j.jesp.2008.05.002)
- Maio, G. R. et al. 2008. Implicit measures and applied contexts: an illustrative examination of antiracism advertising. In: Petty, R. E. , Fazio, R. H. and Brinol, P. eds. Attitudes: insights from the new wave of implicit measures. New York: Psychology Press. , pp.327-357.
2007
- Haddock, G. and Maio, G. R. 2007. Attitude-behavior consistency. In: Baumeister, R. F. and Vohs, K. D. eds. Encyclopedia of Social Psychology. Vol. 1, Thousand Oaks, CA: Sage. , pp.59-61.
- Haddock, G. and Maio, G. R. 2007. Attitudes. In: Baumeister, R. F. and Vohs, K. D. eds. Encyclopedia of Social Psychology. Vol. 1, Thousand Oaks, CA: Sage. , pp.67-69.
- Houston, D. and Haddock, G. 2007. On auditing auditory information: the influence of mood on memory for music. Psychology of Music 35 (2), pp.201-212. (10.1177/0305735607070303)
- Maio, G. R. and Haddock, G. 2007. Attitude change. In: Kruglanski, A. W. and Higgins, E. T. eds. Social Psychology: Handbook of Basic Principles (2nd ed.). New York, NY: Guilford Press. , pp.565-586.
- Maio, G. R. , Haddock, G. and Penny, H. L. 2007. Social psychological factors in tackling obesity. Obesity Reviews 8 (S1), pp.123-125. (10.1111/j.1467-789X.2007.00330.x)
- Penny, H. L. and Haddock, G. 2007. Anti-fat prejudice among children: The mere proximity effect in 5-10 year olds. Journal of Experimental Social Psychology 43 (4), pp.678-683. (10.1016/j.jesp.2006.07.002)
- Penny, H. L. and Haddock, G. 2007. Children's stereotypes of overweight children. British Journal of Developmental Psychology 25 (3), pp.409-418. (10.1348/026151006X158807)
2006
- Haddock, G. 2006. Do I get better looking each day? Changes in self-perceptions of attractiveness as a function of temporal perspective. European Journal of Social Psychology 36 (5), pp.761-771. (10.1002/ejsp.317)
- Huskinson, T. L. H. and Haddock, G. 2006. Individual differences in attitude structure and the accessibility of the affective and cognitive components of attitude. Social Cognition 24 (4), pp.453-468. (10.1521/soco.2006.24.4.453)
2004
- Haddock, G. 2004. Temporal self-appraisal theory and attributional focus. Journal of Experimental Social Psychology 40 (6), pp.787-794. (10.1016/j.jesp.2004.04.004)
- Haddock, G. and Huskinson, T. L. H. 2004. Individual differences in attitude structure. In: Haddock, G. and Maio, G. R. eds. Contemporary Perspectives on the Psychology of Attitudes. Hove: Psychology Press. , pp.35-56.
- Huskinson, T. L. H. and Haddock, G. 2004. Individual differences in attitude structure: Variance in the chronic reliance of affective and cognitive information. Journal of Experimental Social Psychology 40 (1), pp.82-90. (10.1016/S0022-1031(03)00060-X)
- Maio, G. R. and Haddock, G. 2004. An introduction and overview. In: Haddock, G. and Maio, G. R. eds. Contemporary Perspectives on the Psychology of Attitudes. Hove: Psychology Press. , pp.1-5.
- Maio, G. R. and Haddock, G. 2004. Theories of attitude: creating a witches' brew. In: Haddock, G. and Maio, G. R. eds. Contemporary Perspectives on the Psychology of Attitudes. Hove: Psychology Press. , pp.425-453.
2003
- Haddock, G. 2003. Making a Party Leader Less of a Party Member: The Impact of Ambivalence on Assimilation and Contrast Effects in Political Party Attitudes. Political Psychology 24 (4), pp.769-780. (10.1046/j.1467-9221.2003.00353.x)
- Haddock, G. 2003. On using questionnaires to measure attitudes. In: Breakwell, G. M. ed. Doing Social Psychology Research. London: Wiley-Blackwell. , pp.154-174.
- Paunonen, S. V. et al., 2003. Broad versus narrow personality measures and the prediction of behaviour across cultures. European Journal of Personality 17 (6), pp.413-433. (10.1002/per.496)
2002
- Haddock, G. 2002. It's easy to like or dislike Tony Blair: accessibility experiences and the favourability of attitude judgments. British Journal of Psychology 93 (2), pp.257-267. (10.1348/000712602162571)
- Haddock, G. , Macrae, C. N. and Fleck, S. 2002. Syrian science and smart supermodels: On the when and how of perception-behavior effects. Social Cognition 20 (6), pp.461-479. (10.1521/soco.20.6.461.22976)
2001
- Rothman, A. J. , Haddock, G. and Schwarz, N. 2001. "How Many Partners Is Too Many?" Shaping Perceptions of Personal Vulnerability. Journal of Applied Social Psychology 31 (10), pp.2195-2214. (10.1111/j.1559-1816.2001.tb00171.x)
2000
- Haddock, G. 2000. Subjective experiences and attitude-relevant judgments. In: Bless, H. and Forgas, J. P. eds. The Message Within: The Role of Subjective Experience in Social Cognition and Behavior. Hove: Psychology Press. , pp.125-142.
1999
- Dijksterhuis, A. , Macrae, C. N. and Haddock, G. 1999. When recollective experiences matter: Subjective ease of retrieval and stereotyping. Personality and Social Psychology Bulletin 25 (6), pp.766-774. (10.1177/0146167299025006010)
- Haddock, G. and Carrick, R. 1999. 'The Queen (Mother) and I': Assimilation, contrast, and attitudes toward social groups. European Journal of Social Psychology 29 (1), pp.123-129. (10.1002/(SICI)1099-0992(199902)29:1<123::AID-EJSP914>3.0.CO;2-4)
- Haddock, G. and Carrick, R. 1999. How to make a politician more likeable and effective: framing political judgments through the numeric values of a rating scale. Social Cognition 17 (3), pp.298-311. (10.1521/soco.1999.17.3.298)
- Haddock, G. et al. 1999. Forming judgments of attitude certainty, intensity, and importance: The role of subjective experiences. Personality and Social Psychology Bulletin 25 (7), pp.771-782. (10.1177/0146167299025007001)
- Haddock, G. and Zanna, M. P. 1999. Cognition, Affect, and the Prediction of Social Attitudes. European Review of Social Psychology 10 (1), pp.75-99. (10.1080/14792779943000026)
- Ntoumanis, N. , Biddle, S. J. H. and Haddock, G. 1999. The mediating role of coping strategies on the relationship between achievement motivation and affect in sport. Anxiety, Stress & Coping 12 (3), pp.299-327. (10.1080/10615809908250480)
1998
- Coups, E. J. , Haddock, G. and Webley, P. 1998. Correlates and predictors of National Lottery play in the United Kingdom. Journal of Gambling Studies 14 (3), pp.285-303. (10.1023/A:1022009726406)
- Haddock, G. 1998. The influence of response scale alternatives on judgments of future academic expectations. British Journal of Educational Psychology 68 (1), pp.113-119. (10.1111/j.2044-8279.1998.tb01278.x)
- Haddock, G. and Zanna, M. P. 1998. Assessing the impact of affective and cognitive information in predicting attitudes toward capital punishment. Law and Human Behavior 22 (3), pp.325-339. (10.1023/A:1025758623612)
- Haddock, G. and Zanna, M. P. 1998. Assessing the structure of anti-gay attitudes: The impact of right-wing authoritarianism and values on anti-gay prejudice and discrimination. In: Herek, G. M. ed. Stigma and sexual orientation: Understanding prejudice against lesbians, gay men, and bisexuals. Psychological Perspectives on Lesbian & Gay Issues Vol. 4.Thousand Oaks, CA: SAGE Publications. , pp.82-107.
- Haddock, G. and Zanna, M. P. 1998. On the use of open-ended measures to assess attitudinal components. British Journal of Social Psychology 37 (2), pp.129-149. (10.1111/j.2044-8309.1998.tb01161.x)
- Haddock, G. and Zanna, M. P. 1998. Evaluation thermometer measure for assessing attitudes toward gay men. In: Davis, C. M. et al., Handbook of sexuality-related measures. 2nd ed.. Thousand Oaks, C.A.: Sage. , pp.381-382.
1997
- Haddock, G. and Zanna, M. P. 1997. Impact of negative advertising on evaluations of political candidates: The 1993 Canadian federal election. Basic and Applied Social Psychology 19 (2), pp.205-223. (10.1207/s15324834basp1902_4)
1996
- Haddock, G. , Rothman, A. J. and Schwarz, N. 1996. Are (some) reports of attitude strength context dependent?. Canadian Journal of Behavioural Science/Revue canadienne des sciences du comportement 28 (4), pp.313-316. (10.1037/0008-400X.28.4.313)
- Mareschal, D. and Haddock, G. 1996. The Longman essential psychology series - Colman, A. M. [Book Review]. Psychologist 9 (12), pp.555-556.
- Murray, S. L. , Haddock, G. and Zanna, M. P. 1996. On creating value-expressive attitudes: An experimental approach. In: Seligman, C. , Olson, J. M. and Zanna, M. P. eds. The Psychology of Values: The Ontario Symposium, Volume 8. Ontario Symposia on Personality and Social Psychology Series Vol. 8.Mahwah, NJ: Lawrence Erlbaum. , pp.107-133.
- Pliner, P. and Haddock, G. 1996. Perfectionism in weight-concerned and -unconcerned women: An experimental approach. International Journal of Eating Disorders 19 (4), pp.381-389. (10.1002/(SICI)1098-108X(199605)19:4<381::AID-EAT5>3.0.CO;2-H)
1994
- Esses, V. M. , Haddock, G. and Zanna, M. P. 1994. The role of mood in the expression of intergroup stereotypes. Presented at: Ontario Symposium on Personality and Social Psychology 1991 Waterloo, Canada 1991. Published in: Zanna, M. P. and Olson, J. M. eds. The Psychology of Prejudice: Proceedings of the Ontario Symposium on Personality and Social Psychology, Waterloo, Canada, 1991. Ontario Symposium Vol. 7. Hillsdale, NJ: Erlbaum. , pp.77-101.
- Haddock, G. and Zanna, M. P. 1994. Preferring "housewives" to "feminists"; categorization and the favorability of attitudes toward women. Psychology of Women Quarterly 18 (1), pp.25-52. (10.1111/j.1471-6402.1994.tb00295.x)
- Haddock, G. , Zanna, M. P. and Esses, V. M. 1994. Mood and the expression of intergroup attitudes: The moderating role of affect intensity. European Journal of Social Psychology 24 (1), pp.189-205. (10.1002/ejsp.2420240114)
- Haddock, G. , Zanna, M. P. and Esses, V. M. 1994. The (limited) role of trait-based stereotypes in predicting atttudes toward Native Peoples. British Journal of Social Psychology 33 (1), pp.83-106. (10.1111/j.2044-8309.1994.tb01012.x)
1993
- Esses, V. M. , Haddock, G. and Zanna, M. P. 1993. Values, stereotypes, and emotions as determinants of intergroup attitudes. In: Mackie, D. M. and Hamilton, D. L. eds. Affect, cognition and stereotyping: Interactive processes in group perception. San Diego: Academic Press. , pp.137-166.
- Haddock, G. , Zanna, M. P. and Esses, V. M. 1993. Assessing the structure of prejudicial attitudes: the case of attitudes towards homosexuals. Journal of Personality and Social Psychology 65 (6), pp.1105-1118.
- Haddock, G. and Zanna, M. P. 1993. Predicting prejudicial attitudes: the importance of affect, cognition and the feeling-belief dimension. Presented at: Association for Consumer Research 1992 Annual Conference Vancouver, Canada 8-11 October 1993. Published in: McAlister, L. and Rothschild, M. L. eds. Advances in Consumer Research Vol. 20. Provo, UT: Association for Consumer Research. , pp.315-318.
Articles
- Aquino, A. et al., 2020. Sense or sensibility? The neuro-functional basis of the structural matching effect in persuasion. Cognitive, Affective, and Behavioral Neuroscience 20 , pp.536-550. (10.3758/s13415-020-00784-7)
- Aquino, A. et al., 2025. What your face says: How signals of communion and agency inform first impressions and behavioral intentions. European Journal of Social Psychology 55 (1), pp.54-69. (10.1002/ejsp.3117)
- Aquino, A. et al., 2016. The role of affective and cognitive individual differences in social perception. Personality and Social Psychology Bulletin 42 (6), pp.798-810. (10.1177/0146167216643936)
- Aquino, A. et al., 2020. The role of need for affect and need for cognition in self-evaluation. Rassegna di Psychology [Psychology Hub] 37 (1), pp.47-54. (10.13133/2724-2943/16901)
- Coups, E. J. , Haddock, G. and Webley, P. 1998. Correlates and predictors of National Lottery play in the United Kingdom. Journal of Gambling Studies 14 (3), pp.285-303. (10.1023/A:1022009726406)
- Di Plinio, S. et al., 2025. Brain and behavior in persuasion: the role of affective-cognitive matching. Psychophysiology 62 (6) e70088. (10.1111/psyp.70088)
- Di Plinio, S. et al., 2023. Brain and behavioral contributions to individual choices in response 1 to affective-cognitive persuasion. Cerebral Cortex 33 (5), pp.2361-2374. (10.1093/cercor/bhac213)
- Dijksterhuis, A. , Macrae, C. N. and Haddock, G. 1999. When recollective experiences matter: Subjective ease of retrieval and stereotyping. Personality and Social Psychology Bulletin 25 (6), pp.766-774. (10.1177/0146167299025006010)
- Eriksson, K. et al., 2025. Everyday norms have become more permissive over time and vary across cultures. Communications Psychology 3 145. (10.1038/s44271-025-00324-4)
- Foad, C. , Haddock, G. and Maio, G. 2022. Hypocrisy in ethical consumption. Frontiers in Psychology 13 880009. (10.3389/fpsyg.2022.880009)
- Foad, C. M. et al. 2021. The limitations of polling data in understanding public support for COVID-19 lockdown policies. Royal Society Open Science 8 (7) 210678. (10.1098/rsos.210678)
- Gebauer, J. E. et al., 2008. Inclusion-exclusion of positive and negative past selves: Mood congruence as information. Journal of Personality and Social Psychology 95 (2), pp.470-487. (10.1037/a0012543)
- Gebauer, J. E. et al. 2013. The role of semantic self-perceptions in temporal distance perceptions toward autobiographical events: The semantic congruence model. Journal of Personality and Social Psychology 105 (5), pp.852-872. (10.1037/a0033482)
- Haddock, G. et al. 2020. The medium can influence the message: print-based versus digital reading influences how people process different types of written information. British Journal of Psychology 111 (3), pp.443-459. (10.1111/bjop.12415)
- Haddock, G. 2006. Do I get better looking each day? Changes in self-perceptions of attractiveness as a function of temporal perspective. European Journal of Social Psychology 36 (5), pp.761-771. (10.1002/ejsp.317)
- Haddock, G. 2002. It's easy to like or dislike Tony Blair: accessibility experiences and the favourability of attitude judgments. British Journal of Psychology 93 (2), pp.257-267. (10.1348/000712602162571)
- Haddock, G. 2003. Making a Party Leader Less of a Party Member: The Impact of Ambivalence on Assimilation and Contrast Effects in Political Party Attitudes. Political Psychology 24 (4), pp.769-780. (10.1046/j.1467-9221.2003.00353.x)
- Haddock, G. 2004. Temporal self-appraisal theory and attributional focus. Journal of Experimental Social Psychology 40 (6), pp.787-794. (10.1016/j.jesp.2004.04.004)
- Haddock, G. 1998. The influence of response scale alternatives on judgments of future academic expectations. British Journal of Educational Psychology 68 (1), pp.113-119. (10.1111/j.2044-8279.1998.tb01278.x)
- Haddock, G. and Carrick, R. 1999. 'The Queen (Mother) and I': Assimilation, contrast, and attitudes toward social groups. European Journal of Social Psychology 29 (1), pp.123-129. (10.1002/(SICI)1099-0992(199902)29:1<123::AID-EJSP914>3.0.CO;2-4)
- Haddock, G. and Carrick, R. 1999. How to make a politician more likeable and effective: framing political judgments through the numeric values of a rating scale. Social Cognition 17 (3), pp.298-311. (10.1521/soco.1999.17.3.298)
- Haddock, G. et al. 2017. On the attitudinal consequences of being mindful: links between mindfulness and attitudinal ambivalence. Personality and Social Psychology Bulletin 43 (4), pp.439-452. (10.1177/0146167216688204)
- Haddock, G. , Foad, C. M. and Thorne, S. 2022. How do people conceptualise mindfulness?. Royal Society Open Science 9 (3)(10.1098/rsos.211366)
- Haddock, G. and Gebauer, J. E. 2011. Defensive self-esteem impacts attention, attitude strength, and self-affirmation processes. Journal of Experimental Social Psychology 47 (6), pp.1276-1284. (10.1016/j.jesp.2011.05.020)
- Haddock, G. , Macrae, C. N. and Fleck, S. 2002. Syrian science and smart supermodels: On the when and how of perception-behavior effects. Social Cognition 20 (6), pp.461-479. (10.1521/soco.20.6.461.22976)
- Haddock, G. et al. 2008. Should persuasion be affective or cognitive? The moderating effects of need for affect and need for cognition. Personality and Social Psychology Bulletin 34 (6), pp.769-778. (10.1177/0146167208314871)
- Haddock, G. , Newson, M. and Haworth, J. 2011. Do memory-impaired individuals report stable attitudes?. British Journal of Social Psychology 50 (2), pp.234-245. (10.1348/014466610X512752)
- Haddock, G. et al. 1999. Forming judgments of attitude certainty, intensity, and importance: The role of subjective experiences. Personality and Social Psychology Bulletin 25 (7), pp.771-782. (10.1177/0146167299025007001)
- Haddock, G. , Rothman, A. J. and Schwarz, N. 1996. Are (some) reports of attitude strength context dependent?. Canadian Journal of Behavioural Science/Revue canadienne des sciences du comportement 28 (4), pp.313-316. (10.1037/0008-400X.28.4.313)
- Haddock, G. and Zanna, M. P. 1998. Assessing the impact of affective and cognitive information in predicting attitudes toward capital punishment. Law and Human Behavior 22 (3), pp.325-339. (10.1023/A:1025758623612)
- Haddock, G. and Zanna, M. P. 1999. Cognition, Affect, and the Prediction of Social Attitudes. European Review of Social Psychology 10 (1), pp.75-99. (10.1080/14792779943000026)
- Haddock, G. and Zanna, M. P. 1997. Impact of negative advertising on evaluations of political candidates: The 1993 Canadian federal election. Basic and Applied Social Psychology 19 (2), pp.205-223. (10.1207/s15324834basp1902_4)
- Haddock, G. and Zanna, M. P. 1998. On the use of open-ended measures to assess attitudinal components. British Journal of Social Psychology 37 (2), pp.129-149. (10.1111/j.2044-8309.1998.tb01161.x)
- Haddock, G. and Zanna, M. P. 1994. Preferring "housewives" to "feminists"; categorization and the favorability of attitudes toward women. Psychology of Women Quarterly 18 (1), pp.25-52. (10.1111/j.1471-6402.1994.tb00295.x)
- Haddock, G. , Zanna, M. P. and Esses, V. M. 1993. Assessing the structure of prejudicial attitudes: the case of attitudes towards homosexuals. Journal of Personality and Social Psychology 65 (6), pp.1105-1118.
- Haddock, G. , Zanna, M. P. and Esses, V. M. 1994. Mood and the expression of intergroup attitudes: The moderating role of affect intensity. European Journal of Social Psychology 24 (1), pp.189-205. (10.1002/ejsp.2420240114)
- Haddock, G. , Zanna, M. P. and Esses, V. M. 1994. The (limited) role of trait-based stereotypes in predicting atttudes toward Native Peoples. British Journal of Social Psychology 33 (1), pp.83-106. (10.1111/j.2044-8309.1994.tb01012.x)
- Han, R. et al. 2023. How people perceive dispositionally (non-) ambivalent others and why it matters. Journal of Experimental Social Psychology 109 104518. (10.1016/j.jesp.2023.104518)
- Hanel, P. H. P. , Zarzeczna, N. and Haddock, G. 2019. Sharing the same political ideology yet endorsing different values: left- and right-wing political supporters are more heterogeneous than moderates. Social Psychological and Personality Science 10 (7), pp.874-882. (10.1177/1948550618803348)
- Houston, D. and Haddock, G. 2007. On auditing auditory information: the influence of mood on memory for music. Psychology of Music 35 (2), pp.201-212. (10.1177/0305735607070303)
- Huskinson, T. L. H. and Haddock, G. 2004. Individual differences in attitude structure: Variance in the chronic reliance of affective and cognitive information. Journal of Experimental Social Psychology 40 (1), pp.82-90. (10.1016/S0022-1031(03)00060-X)
- Huskinson, T. L. H. and Haddock, G. 2006. Individual differences in attitude structure and the accessibility of the affective and cognitive components of attitude. Social Cognition 24 (4), pp.453-468. (10.1521/soco.2006.24.4.453)
- Hutchings, P. B. and Haddock, G. 2008. Look Black in anger: The role of implicit prejudice in the categorization and perceived emotional intensity of racially ambiguous faces. Journal of Experimental Social Psychology 44 (5), pp.1418-1420. (10.1016/j.jesp.2008.05.002)
- Itzchakob, G. and Haddock, G. 2026. Attitude strength as a novel predictor of willful ignorance. Current Opinion in Psychology 67 102182. (10.1016/j.copsyc.2025.102182)
- Itzchakov, G. , Haddock, G. and Smith, S. 2025. How do people perceive listeners?. Royal Society Open Science 12 (4)(10.1098/rsos.241550)
- Magazin, E. , Haddock, G. and Proulx, T. 2025. The face of left-wing dissent: Progressives and traditional liberals generate divergently negative and positive representations of J.K. Rowling. Personality and Social Psychology Bulletin (10.1177/01461672251378189)
- Maio, G. R. , Haddock, G. and Penny, H. L. 2007. Social psychological factors in tackling obesity. Obesity Reviews 8 (S1), pp.123-125. (10.1111/j.1467-789X.2007.00330.x)
- Mareschal, D. and Haddock, G. 1996. The Longman essential psychology series - Colman, A. M. [Book Review]. Psychologist 9 (12), pp.555-556.
- Ntoumanis, N. , Biddle, S. J. H. and Haddock, G. 1999. The mediating role of coping strategies on the relationship between achievement motivation and affect in sport. Anxiety, Stress & Coping 12 (3), pp.299-327. (10.1080/10615809908250480)
- Paunonen, S. V. et al., 2003. Broad versus narrow personality measures and the prediction of behaviour across cultures. European Journal of Personality 17 (6), pp.413-433. (10.1002/per.496)
- Penny, H. L. and Haddock, G. 2007. Anti-fat prejudice among children: The mere proximity effect in 5-10 year olds. Journal of Experimental Social Psychology 43 (4), pp.678-683. (10.1016/j.jesp.2006.07.002)
- Penny, H. L. and Haddock, G. 2007. Children's stereotypes of overweight children. British Journal of Developmental Psychology 25 (3), pp.409-418. (10.1348/026151006X158807)
- Pliner, P. and Haddock, G. 1996. Perfectionism in weight-concerned and -unconcerned women: An experimental approach. International Journal of Eating Disorders 19 (4), pp.381-389. (10.1002/(SICI)1098-108X(199605)19:4<381::AID-EAT5>3.0.CO;2-H)
- Proulx, T. et al. 2023. The progressive values scale: assessing the ideological schism on the Left. Personality and Social Psychology Bulletin 49 (8), pp.1248-1272. (10.1177/01461672221097529)
- Rothman, A. J. , Haddock, G. and Schwarz, N. 2001. "How Many Partners Is Too Many?" Shaping Perceptions of Personal Vulnerability. Journal of Applied Social Psychology 31 (10), pp.2195-2214. (10.1111/j.1559-1816.2001.tb00171.x)
- Shelton, K. , Haddock, G. and Ottaway, H. 2018. The attitudes of medical professionals toward children and children at risk of separation from parents in Eastern Europe. Children and Youth Services Review 87 , pp.26-33. (10.1016/j.childyouth.2018.02.009)
- Smith, S. , Proulx, T. and Haddock, G. 2025. How do people conceptualize narcissism and narcissistic individuals?. Journal of Personality (10.1111/jopy.70008)
- Smith, S. , Proulx, T. and Haddock, G. 2025. What narcissists look like and why it’s important. Personality and Social Psychology Bulletin (10.1177/01461672251339014)
- Tapper, K. et al., 2015. Sensitivity to reward and punishment: associations with diet, alcohol consumption, and smoking. Personality and Individual Differences 72 , pp.79-84. (10.1016/j.paid.2014.08.025)
- Tapper, K. et al., 2014. Development and preliminary evaluation of an internet-based healthy eating program: randomized controlled trial. JMIR: Journal of Medical Internet Research 16 (10) e231. (10.2196/jmir.3534)
- Tapper, K. et al., 2012. Motivating health behaviour change: provision of cognitive support for health values. The Lancet 380 (S3), pp.S71. (10.1016/S0140-6736(13)60427-4)
- Tapper, K. et al., 2013. Development and assessment of the HealthValues Healthy Eating Programme: an exploratory study. The Lancet 382 , pp.S96. (10.1016/S0140-6736(13)62521-0)
- Thompson, R. and Haddock, G. 2012. Same story, different attitude: Do different processes in narrative persuasion influence general and personal evaluations?. Scientific Study of Literature 2 (1), pp.150-164. (10.1075/ssol.2.1.09tho)
- Thompson, R. and Haddock, G. 2012. Sometimes stories sell: When are narrative appeals most likely to work?. European Journal of Social Psychology 42 (1), pp.92-102. (10.1002/ejsp.850)
- Weinstein, N. et al. 2021. A conducive environment? The role of need support in the higher education workplace and its effect on academics’ experiences of research assessment in the UK. Higher Education Quarterly 75 (1), pp.146-160. (10.1111/hequ.12259)
- Weinstein, N. et al. 2023. Supported or stressed while being assessed? How motivational climates in UK university workplaces promote or inhibit researcher wellbeing. Higher Education Quarterly 77 (3), pp.537-557. (10.1111/hequ.12420)
- Williams, M. et al. 2023. Croedau am werth cynhenid a pherthynol byd natur: Sut maent yn cydberthyn ag ymddygiad cynaliadwy yn y Dernas Unedig?. Gwerddon (35)
- Williams, M. O. et al. 2021. A grounded theory of pro-nature behaviour: from moral concern to sustained action. Sustainability 13 (16) 8944. (10.3390/su13168944)
- Windsor-Shellard, B. and Haddock, G. 2014. On feeling torn about one's sexuality: the effects of explicit-implicit sexual orientation ambivalence. Personality and Social Psychology Bulletin 40 (9), pp.1215-1228. (10.1177/0146167214539018)
- Wolf, L. J. et al. 2024. Attitudes towards children: Distinguishing affection and stress. Journal of Personality 92 (2), pp.601-619. (10.1111/jopy.12854)
- Wolf, L. J. et al., 2025. How do adults think, feel, and behave towards teenagers? Measuring and understanding adults’ attitudes towards teenagers. Social Psychological and Personality Science (10.1177/19485506251377502)
- Wolf, L. J. et al. 2020. The importance of (shared) human values for containing the Covid-19 pandemic. British Journal of Social Psychology 59 (3), pp.618-627. (10.1111/bjso.12401)
- Wolf, L. J. et al., 2024. What about the children? The effectiveness of including children in environmental appeals. Journal of Environmental Psychology 94 102195. (10.1016/j.jenvp.2023.102195)
- Wolf, L. J. et al., 2022. The salience of children increases adult prosocial values. Social Psychological and Personality Science 13 (1), pp.160-169. (10.1177/19485506211007605)
- Zarzeczna, N. et al., 2024. Scientists, speak up! Source impacts trust in health advice across five countries. Journal of Experimental Psychology: Applied 30 (3), pp.430-441. (10.1037/xap0000500)
- Zarzeczna, N. et al. 2020. Powerful men on top: Stereotypes interact with metaphors in social categorizations. Journal of Experimental Psychology: Human Perception and Performance 46 (1), pp.36-65. (10.1037/xhp0000699)
Book sections
- Aquino, A. et al., 2025. Affective-cognitive matching in persuasion. In: Petty, R. E. , Luttrell, A. and Teeny, J. D. eds. The Handbook of Personalized Persuasion: Theory and Application. New York, USA: Routledge. , pp.47-70. (10.4324/9781003380511-5)
- Esses, V. M. , Haddock, G. and Zanna, M. P. 1993. Values, stereotypes, and emotions as determinants of intergroup attitudes. In: Mackie, D. M. and Hamilton, D. L. eds. Affect, cognition and stereotyping: Interactive processes in group perception. San Diego: Academic Press. , pp.137-166.
- Haddock, G. and Maio, G. 2018. Inter-individual differences in attitude content: Cognition, affect, and attitudes. In: Olson, J. ed. Advances in Experimental Social Psychology.. Elsevier. , pp.53-102. (10.1016/bs.aesp.2018.10.002)
- Haddock, G. 2013. Memory, attitudes, and persuasion. In: Perfect, T. D. and Lindsay, D. S. eds. The SAGE Handbook of Applied Memory. London: SAGE. , pp.312-328.
- Haddock, G. 2003. On using questionnaires to measure attitudes. In: Breakwell, G. M. ed. Doing Social Psychology Research. London: Wiley-Blackwell. , pp.154-174.
- Haddock, G. 2000. Subjective experiences and attitude-relevant judgments. In: Bless, H. and Forgas, J. P. eds. The Message Within: The Role of Subjective Experience in Social Cognition and Behavior. Hove: Psychology Press. , pp.125-142.
- Haddock, G. and Huskinson, T. L. H. 2004. Individual differences in attitude structure. In: Haddock, G. and Maio, G. R. eds. Contemporary Perspectives on the Psychology of Attitudes. Hove: Psychology Press. , pp.35-56.
- Haddock, G. and Maio, G. R. 2007. Attitude-behavior consistency. In: Baumeister, R. F. and Vohs, K. D. eds. Encyclopedia of Social Psychology. Vol. 1, Thousand Oaks, CA: Sage. , pp.59-61.
- Haddock, G. and Maio, G. R. 2012. Attitudes. In: Hewstone, M. , Stroebe, W. and Jonas, K. eds. An Introduction to Social Psychology (5th ed.). BPS Textbooks in Psychology London: Blackwell. , pp.171-200.
- Haddock, G. and Maio, G. R. 2007. Attitudes. In: Baumeister, R. F. and Vohs, K. D. eds. Encyclopedia of Social Psychology. Vol. 1, Thousand Oaks, CA: Sage. , pp.67-69.
- Haddock, G. and Maio, G. R. 2015. Attitudes. In: Hewstone, M. , Stroebe, W. and Jonas, K. eds. Social Psychology (6th edition). Wiley. , pp.171-201.
- Haddock, G. and Maio, G. R. 2008. Attitudes: content, structure and functions. In: Hewstone, M. , Stroebe, W. and Jonas, K. eds. Introduction to social psychology: a European perspective. 4th ed.. BPS textbooks in psychology Oxford: Blackwell. , pp.112-133.
- Haddock, G. and Zanna, M. P. 1998. Assessing the structure of anti-gay attitudes: The impact of right-wing authoritarianism and values on anti-gay prejudice and discrimination. In: Herek, G. M. ed. Stigma and sexual orientation: Understanding prejudice against lesbians, gay men, and bisexuals. Psychological Perspectives on Lesbian & Gay Issues Vol. 4.Thousand Oaks, CA: SAGE Publications. , pp.82-107.
- Haddock, G. and Zanna, M. P. 1998. Evaluation thermometer measure for assessing attitudes toward gay men. In: Davis, C. M. et al., Handbook of sexuality-related measures. 2nd ed.. Thousand Oaks, C.A.: Sage. , pp.381-382.
- Jiga-Boy, G. et al. 2015. Values and behavior. In: Brosch, T. and Sander, D. eds. Handbook of Value: Perspectives from Economics, Neuroscience, Philosophy, Psychology, and Sociology. Oxford: Oxford University Press. , pp.243-262.
- Maio, G. R. and Haddock, G. 2004. An introduction and overview. In: Haddock, G. and Maio, G. R. eds. Contemporary Perspectives on the Psychology of Attitudes. Hove: Psychology Press. , pp.1-5.
- Maio, G. R. and Haddock, G. 2007. Attitude change. In: Kruglanski, A. W. and Higgins, E. T. eds. Social Psychology: Handbook of Basic Principles (2nd ed.). New York, NY: Guilford Press. , pp.565-586.
- Maio, G. R. and Haddock, G. 2004. Theories of attitude: creating a witches' brew. In: Haddock, G. and Maio, G. R. eds. Contemporary Perspectives on the Psychology of Attitudes. Hove: Psychology Press. , pp.425-453.
- Maio, G. R. et al. 2010. Attitudes and intergroup relations. In: Dovidio, J. F. et al., SAGE Handbook of Prejudice, Stereotyping and Discrimination. London: Sage. , pp.261-275.
- Maio, G. R. et al. 2008. Implicit measures and applied contexts: an illustrative examination of antiracism advertising. In: Petty, R. E. , Fazio, R. H. and Brinol, P. eds. Attitudes: insights from the new wave of implicit measures. New York: Psychology Press. , pp.327-357.
- Murray, S. L. , Haddock, G. and Zanna, M. P. 1996. On creating value-expressive attitudes: An experimental approach. In: Seligman, C. , Olson, J. M. and Zanna, M. P. eds. The Psychology of Values: The Ontario Symposium, Volume 8. Ontario Symposia on Personality and Social Psychology Series Vol. 8.Mahwah, NJ: Lawrence Erlbaum. , pp.107-133.
- Watt, S. E. et al. 2009. Attitude functions in persuasion: matching, involvement, self-affirmation, and hierarchy. In: Crano, W. D. and Prislin, R. eds. Attitudes and persuasion. New York: Psychology Press. , pp.189-213.
Books
- Haddock, G. and Maio, G. R. 2012. The psychology of attitudes (4 volume set). London: Sage.
- Maio, G. R. and Haddock, G. 2010. The psychology of attitudes and attitude change. SAGE Social Psychology Program London: Sage.
Conferences
- Esses, V. M. , Haddock, G. and Zanna, M. P. 1994. The role of mood in the expression of intergroup stereotypes. Presented at: Ontario Symposium on Personality and Social Psychology 1991 Waterloo, Canada 1991. Published in: Zanna, M. P. and Olson, J. M. eds. The Psychology of Prejudice: Proceedings of the Ontario Symposium on Personality and Social Psychology, Waterloo, Canada, 1991. Ontario Symposium Vol. 7. Hillsdale, NJ: Erlbaum. , pp.77-101.
- Haddock, G. and Zanna, M. P. 1993. Predicting prejudicial attitudes: the importance of affect, cognition and the feeling-belief dimension. Presented at: Association for Consumer Research 1992 Annual Conference Vancouver, Canada 8-11 October 1993. Published in: McAlister, L. and Rothschild, M. L. eds. Advances in Consumer Research Vol. 20. Provo, UT: Association for Consumer Research. , pp.315-318.
Research
Research topics and related papers
My research concentrates on the psychology of attitudes. I am interested in questions such as how do we form and organise our opinions? How do our opinions change and evolve over time? For example, here are different types of questions I have been studying:
How do different people respond to different types of persuasive appeals?
When I was growing up, there used to be a series of famous television advertisements in which former professional athletes exalted their preference for a particular brand of beer. While some of the athletes noted that the beer tasted great, others replied that it was less filling than other beers. From an attitudes point of view, the first part of the message highlights a positive affective response associated with the beverage (i.e., its taste), whereas the second part highlights a positive attribute about the beverage (i.e., its low caloric intake). Using this analogy, my colleagues and I have been interested in knowing whether some people are more persuaded by an affective appeal and others more persuaded by a cognitive appeal (see Haddock & Maio, 2019; Maio et al., 2025).
How do people mentally represent attitude objects?
I have become interested in how people mentally represent attitude objects. When you ask different people to think about a group (e.g., people from Canada) or a concept (e.g., narcissism), to what extent do these representations differ, and to what extent do such differences matter? Using reverse correlation, we have found that people mentally and visually represent objects in very different ways, and that these differences have important consequences for social perception and behavior (see e.g., Han et al., 2023; Itzchakov et al., 2025; Proulx et al., 2023; Magazin et al., 2025; Smith et al., 2025).
How does child salience influence behaviour? What do adults think about children?
In one strand of work, my collaborators and I have investigated how thinking about child influences affect, cognition, and behaviour. For example, we have found that priming people with the concept of children leads to more importance attached to self-transcendence values and less importance attached to self-enhancement values (Wolf et al., 2022). In other research, we have expored adults' attitudes toward children, and the consequences of these attitudes (Wolf et al., 2024).
https://childsalience.wordpress.com/
Funding
2004-2006: "Implicit and explicit bases of values: Implications for behaviour change" - Economic and Social Research Council (£46890 - with Prof. G. R. Maio).
2004-2006: "Do memory-impaired individual retain access to their attitudes" - Alzheimer's Research Trust (£6820 - with Dr. M. A. Newson and Prof. G. Wilcock).
2004-2007: "Effects of affective, cognitive, and behavioural anti-racism advertisements" - Economic and Social Research Council (£136236 - with Prof. G. R. Maio).
2009-2013: "Lifestyle change: Values and volition" - Economic and Social Research Council (FEC £424490 - with Dr. K. Tapper and Prof. G. R. Maio).
2015-2018: “The impacts of mindfulness on values and attitudes” – The Leverhulme Trust (£153878)
2017-2020: “Effects of mental representations of children on prosocial motivation” - Economic and Social Research Council (FEC £533021 - with Prof. G. R. Maio, Dr. C. Foad, Dr. J. Karremans and Prof. E. Webb)
2018-2020: “Pilot real-time REF review” – Research England (£20000 – with Dr. N. Weinstein and Professor J. Wilsdon)
2020: PPE use among police officers in response to COVID-19 – Research contract with the National Police Coordination Centre (£17243 – with Dr. E. Collins)
2020-2021: The relationship between religion and science in practice: The role of religiosity in complying with scientific health - Science and Religion Project Research Network (£19925 – with Dr. N. Zarzeczna, Dr. P. Hanel, & Dr. B. Rutjers)
2021-2022: Adults' decision-making regarding teenagers' culpability in a forensic context - British Academy (£8355 - with Dr. L. Wolf and Prof G. Maio)
2025-2026: The two faces of ambivalence: Unmaking cros-cultural differences in perceptions of dispositional attitudinal ambivalence - British Academy (with Dr. T. Proulx, Dr. T. Vaughan-Johnston and Dr. R. Han).
2025-2028: Can media representations improve social attitudes toward disability? - The Leverhulme Trust (£145685, with Dr. C. Brylla, Prof. D. Jackson and Dr. M. Ramos)
Research group
I am a member of the social and environmental psychology research group.
Research collaborators
Within the School, my primary collaborators are Thomas Vaughn-Johnston, Travis Proulx, and Ulrich von Hecker. Recent external collaborators include colleagues from the University of Bath, City Univerity, the University of Reading and the University of Essex. International collaborations with colleagues in Israel, Italy, and the Netherlands.
Teaching
In year 2, I teach on the Social Psychology module, where my lectures cover the topics of helping behaviour, aggression, and health behaviour.
In the final year, I teach on the Attitudes and Attitude Change module. The aims of the module are: (a) to develop students’ understanding of the concept of attitude and its importance in social psychology and (b) make students familiar with theories of attitude and, especially, the research that has been used to test these theories.
Project supervision is in the area of the psychology of attitudes.
Biography
Undergraduate education
I attended the University of Toronto, where I received my B.Sc. in 1989.
Postgraduate education
I completed my Ph.D. at the University of Waterloo. My Ph.D. thesis explored the extent to which affective and cognitive information differentially influence attitudes across individuals. Upon completion of my Ph.D., I spent a year as a post-doctoral fellow at the University of Michigan before moving to the United Kingdom in 1995.
Employment
1994-1995: Lecturer and Visiting Scholar, The University of Michigan
1995-1999: Lecturer, University of Exeter
1999-2000: Senior Lecturer, University of Exeter
2000-2001: Lecturer, University of Bristol
2001-2006: Senior Lecturer, Cardiff University
2006-2010: Reader, Cardiff University
2010-present: Professor, Cardiff University
Honours and awards
Awards/external committees
2019: Society of Personality and Social Psychology Attitudes and Social Influence Group Mid-Career Award
2023: Cardiff University Doctoral Supervisor of the Year: Cardiff Student Union Enhancing Student Life Awards
Editorial Duties
1999-2003: Associate Editor: British Journal of Social Psychology
2007-2011: Associate Editor: British Journal of Psychology
2011-2012: Associate Editor: Personality and Social Psychology Bulletin
2013-2015: Associate Editor: Journal of Experimental Social Psychology
2020-2023: Associate Editor, Royal Society Open Science
Examination Duties
2003-2007: External Examiner, Undergraduate Degrees in Psychology, University of Surrey
2006-2010: External Examiner, Undergraduate Degrees in Psychology, University of Sheffield
2011-2015: External Examiner, M.Sc. Degrees, University of Kent
2011-2015: External Examiner, Undergraduate Degrees in Psychology, University of Aberdeen
2015-2020: External Examiner, Undergraduate Degrees in Psychology, University of Essex
2017-2021: External Examiner, Undergraduate Degrees in Psychology, City University
2017-2023: External Examiner, M.Sc. Degrees, University College London
2020-2024: External Examiner, Undegraduate Degrees in Psychology, University of Reading
Review Boards
2010-present: Member of ESRC Peer Review College
2016-2022: Academic Advisor, Commonwealth Scholarship Commission
2017-2021: Member of ESRC Grants Assessment Panel (Panel A)
2021-2025: Member of ESRC Strategic Advisory Network
2025-present: Member of REF2029 UoA 4 Sub-Panel
International Research Conference Organisation
2000: European Association of Experimental Social Psychology conference titled “Attitudes Research in the 21st Century: Integrating Mental Models and Motivation”, Gregynog, Wales (with G. R. Maio)
2004: European Association of Experimental Social Psychology conference titled “Conscious and Unconscious Attitudinal Processes”, La Cristalera, Spain (with G. R. Maio, P. Briñol, & R. E. Petty)
2008: European Association of Experimental Social Psychology conference titled “Affective Processes in Evaluation”, Nijmegen, The Netherlands (with G. R. Maio, P. Briñol, R. Holland, & R. E. Petty)
2012: European Association of Social Psychology conference titled “Motivational components of attitudes”, Ghent, Belgium (with G. R. Maio, P. Briñol, R. Holland, R. E. Petty, & A. Spruuyt)
2016: European Association of Social Psychology conference titled “Experience-based versus information-based attitude processes: On the psychology of attitudes”, Cologne, Germany (with C. Unkelbach, A. Gast, S. Topolinski, P. Briñol, R. Holland, G. Maio, R. Petty, & D. Wegener)
2023: European Association of Social Psychology conference titled "Social processes in evaluation", Bath, England (with L. Wolf, G. Maio, P. Brinol, T. Garcia-Marques, R. Holland, R. Petty, I. Schneider, and D. Wegener)
Professional memberships
European Assocation of Social Psychology
Society of Experimental Social Psychology (Fellow)
Society for Personality and Social Psychology (Fellow)
Supervisions
Postgraduate research interests
My primary area of research is the psychology of attitudes. Within this area, I have a number of research interests, including: (a) the role of affective and cognitive processes in attitudes, (b) the impact on mindfulness on attitudes and attitude change, (c) attitude ambivalence, (d) how individual differences influence attitude processes, and (e) how child salience influences behaviour.
If you are interested in applying for a PhD, or for further information regarding my postgraduate research, please contact me directly (contact details available on the 'Overview' page), or submit a formal application.
