Professor Nicole Koenig-Lewis
(she/her)

PhD SFHEA

: Available for postgraduate supervision

Teams and roles for Nicole Koenig-Lewis

Professor of Marketing
Cardiff Business School

Dr Nicole Koenig-Lewis is a Professor of Marketing at Cardiff Business School, Cardiff University and an affiliate to CAST (Centre for Climate Change and Social Transformations).

Her research evolves around the themes of customer experiences, sustainable consumption and access-based consumption with a special focus on consumer engagement, the role of emotions and consumer attitudes. Her current projects tackle the theoretical debate about drivers and barriers to sustainable consumer behaviours in contexts such as sustainable consumption, environmentally friendly packaging, access-based consumption, and festivals/sport events/conf as agents of sustainable behaviour change. She is interested in how consumer attitudes towards sustainable consumption are shaped and how we can influence behaviour aiming to inspire truly sustainable approaches to business. She has published in internationally recognised journals, such as Journal of Business Research, European Journal of Marketing, Journal of Environmental Psychology, Tourism Management, Journal of Services Marketing, Journal of Marketing Management and Annals of Tourism Research.

Bridging the gap between academia and the business community, Nicole has undertaken several studies of major events (sport, cultural and conferences, such as the National Eisteddfod, The Open & European Association of Sport Management). She is currently collaborating with external partners (The R&A, NTT DATA, EASM, Dragons RFC & Pledgeball) to assess the potential for events to be 'agents' of important sustainable behaviour changes.

2025

Koenig-Lewis, N., Collins, A. and McCullough, B. 2025. The game is on! - sports (events) as a driving force for sustainability. In: Peattie, K. et al. eds. The Routledge Companion to Marketing and Sustainability. Routledge Companions in Marketing, Advertising and Communication Routledge
De Angelis, R., Reynolds, L., Koenig-Lewis, N. and Bosangit, C. 2025. Conceptualising circular tourism: taking a place-based eco-system perspective. Journal of Circular Economy 3(1), pp. 1-19. (10.55845/TVUZ5672)

2024

Yang, T., Peattie, K., Skeete, J. and Koenig-Lewis, N. 2024. Navigating transitions: How electric vehicle sharing is shaping sustainable mobility in Chinese cities. Sustainability 16(19), article number: 8364. (10.3390/su16198364)
Zhao, A. L., Dermody, J., Koenig-Lewis, N. and Hanmer-Lloyd, S. 2024. Cultivating sustainable consumption: The role of harmonious cultural values and pro-environmental self-identity. Journal of Consumer Behaviour 23(2), pp. 1014-1031. (10.1002/cb.2261)
Reynolds, L., Peattie, K., Koenig-Lewis, N. and Doering, H. 2024. There’s a time and place: Navigating omni-temporality in the place branding process. Journal of Business Research 170, article number: 114308. (10.1016/j.jbusres.2023.114308)

2023

Reynolds, L., Doering, H., Koenig-Lewis, N. and Peattie, K. 2023. Engagement and estrangement: A "tale of two cities" for Bristol’s green branding. European Journal of Marketing 57(9), pp. 2432-2458. (10.1108/EJM-08-2021-0602)
Bosangit, C., Iyanna, S. and Koenig-Lewis, N. 2023. Psst! Don't tell anyone it's second-hand: drivers and barriers of second-hand consumption in emerging markets. In: Carrigan, M., Wells, V. and Karolos, P. eds. Research Handbook on Ethical Consumption. Cheltenham: Edward Elgar, pp. 225-249., (10.4337/9781802202021.00021)
Garrod, B., Zhao, A. L. and Koenig-Lewis, N. 2023. A greener way to stay: The role of perceived sustainability in generating loyalty to Airbnb. International Journal of Hospitality Management 110, article number: 103432. (10.1016/j.ijhm.2023.103432)

2022

Reynolds, L., Koenig-Lewis, N., Doering, H. and Peattie, K. 2022. Competing for legitimacy in the place branding process: (re)negotiating the stakes. Tourism Management 91, article number: 104532. (10.1016/j.tourman.2022.104532)
Alkaffary, B., Koenig-Lewis, N., Bosangit, C. and Mardon, R. 2022. Psychological ownership in access-based services: The role of the virtual closet. Presented at: 12th SERVSIG Conference, Glasgow, UK, 16-18 June 2022.
Koenig-Lewis, N., Grazzini, L. and Palmer, A. 2022. Cakes in plastic: a study of implicit associations of compostable bio-based versus plastic food packaging. Resources, Conservation and Recycling 178, article number: 105977. (10.1016/j.resconrec.2021.105977)

2021

Dermody, J., Koenig-Lewis, N., Zhao, A. L. and Hanmer-Lloyd, S. 2021. Critiquing a utopian idea of sustainable consumption: a post-capitalism perspective. Journal of Macromarketing 41(4), pp. 626-645. (10.1177/0276146720979148)
Dermody, J., Zhao, A. L., Koenig-Lewis, N. and Hanmer-Lloyd, S. 2021. Evaluating the challenge of China's crossverging young “enviro-materialists”. Journal of Consumer Behaviour 20(3), pp. 695-708. (10.1002/cb.1896)
Reynolds, L. and Koenig-Lewis, N. 2021. Making ‘sense’ of place branding: adopting a sensemaking, sensefiltering and sensegiving lens. In: Medway, D., Warnaby, G. and Byrom, J. eds. A Research Agenda for Place Branding. Elgar Research Agendas Cheltenham: Edward Elgar Publishing, pp. 233-246.
Koenig-Lewis, N., Bosangit, C. and De Angelis, R. 2021. Could renting be the 'new buying'? Perspectives on consumers' role in prolonging product lifetimes.. Presented at: 4th Conference on Product Lifetimes and the Environment (PLATE 2021), Virtual, 26-28 May 2021.
Bosangit, C., De Angelis, R., Koenig-Lewis, N. and Carrigan, M. 2021. Reframing circular economy as a marketing priority: emphasising the role of consumers. Presented at: 2021 Academy of Marketing Annual Conference, Virtual, 5-7 July 2021.
Koenig-Lewis, N., Palmer, A. and Asaad, Y. 2021. Linking engagement at cultural festivals to legacy impacts. Journal of Sustainable Tourism 29(11-12), pp. 1810-1831. (10.1080/09669582.2020.1855434)

2020

Koenig-Lewis, N., Bosangit, C., Iyanna, S. and Carrigan, M. 2020. Psychological barriers to renting and buying second-hand consumer goods: a consumer’s perspective from UAE and UK. Presented at: 2020 AMA Global Marketing SIG Conference, Taormina, Italy, 18-21 May 2020.

2019

Lindgreen, A. et al. eds. 2019. Public value: Deepening, enriching, and broadening the theory and practice of creating public value. London and New York: Routledge.
Koenig-Lewis, N., Hudson, K. and Bosangit, C. 2019. Family business brands and the ethical consumer: Leveraging category-based beliefs to enhance the credibility of cause-related claims. Presented at: 52nd Academy of Marketing Conference, Regent's University London, 2-4 July 2019. pp. -.
Bosangit, C. and Koenig-Lewis, N. 2019. The interplay between self-perception and self-signalling: Exploring motivations and barriers to using pre-owned and shared goods. Presented at: 6th International Workshop on the Sharing Economy, Utrecht, Netherlands, 27-29 June 2019.
Koenig-Lewis, N. and Bosangit, C. 2019. Pre-owned versus brand-new: why consumers (de)value shared goods? Examining the role of self-perception theory. Presented at: 52nd Academy of Marketing Conference, Regent's University, London, UK, 2-4 July 2019. pp. -.
Koenig-Lewis, N. and Bosangit, C. 2019. Reducing resource use through access-based consumption: A platform owners' perspective. Presented at: 7th International Symposium on Marketing Ethics and CSR, Karlstad Business School/ CTF - Service Research Centre, Karlstad University, Sweden, 7-9 April 2019. pp. -.
Koenig-Lewis, N., Palmer, A. and Grazzini, L. 2019. Plastic or non-plastic food packaging? An investigation of explicit and implicit attitudes to consumer adoption. Presented at: International Conference on Environmental Psychology (ICEP) 2019, University of Plymouth, UK, 3-6 September 2019.
Dermody, J., Zhao, A. L., Koenig-Lewis, N. and Hamner-Lloyd, S. 2019. Critically examining the emergence of enviromaterialist consumers in industrialised China and India. Presented at: International Conference on Environmental Psychology (ICEP) 2019, University of Plymouth, UK, 3-6 September 2019.

2018

Dermody, J., Koenig-Lewis, N., Lifen Zhao, A. and Hanmer-Lloyd, S. 2018. Appraising the influence of pro-environmental self-identity on sustainable consumption buying and curtailment in emerging markets: evidence from China and Poland. Journal of Business Research 86, pp. 333-343. (10.1016/j.jbusres.2017.09.041)
Koenig-Lewis, N., Asaad, Y. and Palmer, A. 2018. Sports events and interaction among spectators: examining antecedents of spectators' value creation. European Sport Management Quarterly 18(2), pp. 193-215. (10.1080/16184742.2017.1361459)
Zhao, A., Koenig-Lewis, N., Dermody, J. and Hamner-Lloyd, S. 2018. Promoting sustainable behaviours in China: The interplay of traditional cultural values and identity. Presented at: 3rd International Conference on Marketing, Strategy and Policy, Newcastle University, London, UK, 10-11 April 2018. pp. -.
Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N. and Zhao, A. 2018. Investigating green materialism among younger and older generations in China and the US: Can sustainable marketing help?. Presented at: 5th Annual British Environmental Society (BrEPS) Conference, University of Surrey, UK, 13-14 September 2018. pp. -.

2017

Koenig-Lewis, N., Bosangit, C. and Palmer, A. 2017. Exploring attitudes and motivations towards access-based consumption versus ownership-consumption. Presented at: Surrey Think Tank: Collaborative Economy, Surrey, 29 September 2017.
Koenig-Lewis, N. and Palmer, A. 2017. Identifying customer behaviour segments based on a hierarchy of engagement - an exploratory study of a music festival. Presented at: 25th ICRM (International Colloquium in Relationship Marketing), Munich, Germany, 12-14 Sep 2017.
Grazzini, L., Koenig-Lewis, N. and Palmer, A. 2017. Communicating sustainable benefits: effects of mental representation and psychological distance perceptions. Presented at: 2017 Summer AMA Conference,, San Francisco, California, 4-6 August 2017.
Koenig-Lewis, N. and Grazzini, L. 2017. Nudging consumers towards sustainable consumption choices: effects of psychological distance perceptions. Presented at: EMAC 2017 (European Marketing Conference), University of Groningen, Netherlands, 23-26 May 2017.
Reynolds, L., Koenig-Lewis, N. and Doering, H. 2017. Questioning the rhetoric of inclusivity in the co-creation of city brands through Bourdieu's field-capital lens. Presented at: Institute of Place Management 4th International Biennial Conference, Manchester, UK, 7-8 Sep 2017.
Reynolds, L., Koenig-Lewis, N. and Woodside, A. 2017. Advancing stakeholder co-creation and co-production of city brand meanings: melds, gaps, omissions, and distortions in “elegant” Bath versus “rebel” Bristol. Presented at: 2nd Conference of the International Place Branding Association, Swansea, Wales, 5-9 December 2017.
Reynolds, L., Koenig-Lewis, N. and Doering, H. 2017. Struggling for legitimacy in the city branding process: an application of Bourdieu’s field-capital theory to the co-creation of the city brand identity. Presented at: 4th Corfu Symposium on Managing & Marketing Places 2017, Corfu, Greece, 24-27 April 2017.

2016

Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N. and Zhao, A. L. 2016. Young British partisan attitudes to negative election campaign advertising: a Tri-Party perspective. Journal of Political Marketing 15(4), pp. 333-361. (10.1080/15377857.2014.959687)
Palmer, A., Koenig-Lewis, N. and Asaad, Y. 2016. Brand identification in higher education: a conditional process analysis. Journal of Business Research 69(8), pp. 3033-3040. (10.1016/j.jbusres.2016.01.018)
Koenig-Lewis, N., Asaad, Y., Palmer, A. and Petersone, E. 2016. The effects of passage of time on alumni recall of 'student experience'. Higher Education Quarterly 70(1), pp. 59-80. (10.1111/hequ.12063)
Reynolds, L. and Koenig-Lewis, N. 2016. Developing an inclusive city brand identity: stakeholder engagement as tipping or balancing the scales of stakeholder input?. Presented at: Inaugural Conference of the International Place Branding Association (IPBA 2016), London, England, 7-9 December 2016.
Koenig-Lewis, N., Grazzini, L. and Palmer, A. 2016. Exploring the attitude-behaviour gap in sustainable consumption - a study of implicit and explicit measures of attitudes. Presented at: BAM Marketing and Retail SIG Event: Sustainability and Ethical Consumption, University of Surrey, 28th April 2016.

2015

Organ, K., Koenig-Lewis, N., Palmer, A. and Probert, J. 2015. Festivals as agents for behaviour change: A study of food festival engagement and subsequent food choices. Tourism Management 48, pp. 84-99. (10.1016/j.tourman.2014.10.021)
Asaad, Y., Koenig-Lewis, N. and Palmer, A. 2015. Anticipating the show or the social experience? - examining customer-to-customer interaction in the performing arts. Presented at: Academy of Marketing Conference 2015, Limerick, Ireland, 7-9 July 2015.
Koenig-Lewis, N., Marquet, M., Palmer, A. and Zhao, A. L. 2015. Enjoyment and social influence: predicting mobile payment adoption. The Service Industries Journal 35(10), pp. 537-554. (10.1080/02642069.2015.1043278)
Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N. and Zhao, A. L. 2015. Advancing sustainable consumption in the UK and China: the mediating effect of pro-environmental self-identity. Journal of Marketing Management 31(13-14), pp. 1472-1502. (10.1080/0267257X.2015.1061039)
Koenig-Lewis, N., Organ, K. and Palmer, A. 2015. The 'ladder of engagement' to building lasting customer relationships. Presented at: 15th ICRM (International Colloquium in Relationship Marketing), Hanken Business School, Finland, 15th to 17th Sep 2015.
Organ, K., Koenig-Lewis, N. and Palmer, A. 2015. The 'ladder of engagement' - an empirical study of its link to loyalty. Presented at: Academy of Marketing Conference 2015, Limerick, Ireland, 7-9 July 2015.

2014

Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N. and Zhao, A. L. 2014. Young British partisans' and non-voters' processing of attack election advertising and the implications for marketing politics. Journal of Marketing Management 30(9-10), pp. 974-1005. (10.1080/0267257X.2014.933866)
Koenig-Lewis, N., Palmer, A., Dermody, J. and Urbye, A. 2014. Consumers' evaluations of ecological packaging - rational and emotional approaches. Journal of Environmental Psychology 37, pp. 94-105. (10.1016/j.jenvp.2013.11.009)
Stacey, K., Koenig-Lewis, N. and Palmer, A. 2014. The effect of food festival engagement on food consumption choices. Presented at: Academy of Marketing Conference July 2014, University of Bournemouth, Bournemouth, UK, 7-10 July 2014.
Koenig-Lewis, N. and Palmer, A. 2014. The effects of anticipatory emotions on service satisfaction and behavioral intention. Journal of Services Marketing 28(6), pp. 437-451. (10.1108/JSM-09-2013-0244)

2013

Palmer, A., Koenig-Lewis, N. and Medi Jones, L. E. 2013. The effects of residents' social identity and involvement on their advocacy of incoming tourism. Tourism Management 38, pp. 142-151. (10.1016/j.tourman.2013.02.019)
Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N. and Lifen Zhao, A. 2013. Attack advertising as an agent of British youth political disempowerment? A review of empirical evidence from the 2010 British general election. In: Scullion, R. et al. eds. The Media, Political Participation and Empowerment. Routledge Research in Political Communicatio, pp. 39-57.

2011

Palmer, A. and Koenig-Lewis, N. 2011. The effects of pre-enrolment emotions and peer group interaction on students' satisfaction. Journal of Marketing Management 27(11-12), pp. 1208-1231. (10.1080/0267257X.2011.614955)

2010

Zhao, A. L., Koenig-Lewis, N., Hanmer-Lloyd, S. and Ward, P. 2010. Adoption of internet banking services in China: is it all about trust?. International Journal of Bank Marketing 28(1), pp. 7-26. (10.1108/02652321011013562)
Koenig-Lewis, N., Palmer, A. and Moll, A. 2010. Predicting young consumers' take up of mobile banking services. International Journal of Bank Marketing 28(5), pp. 410-432. (10.1108/02652321011064917)
Koenig-Lewis, N. and Bischoff, E. E. 2010. Developing effective strategies for tackling seasonality in the tourism industry. Tourism and Hospitality Planning & Development 7(4), pp. 395-413. (10.1080/1479053X.2010.520466)
Palmer, A. and Koenig-Lewis, N. 2010. Primary and secondary effects of emotions on behavioural intention of theatre clients. Journal of Marketing Management 26(13-14), pp. 1201-1217. (10.1080/0267257X.2010.523008)

2009

Palmer, A. and Koenig-Lewis, N. 2009. An experiential, social network-based approach to direct marketing. Direct Marketing: An International Journal 3(3), pp. 162-176. (10.1108/17505930910985116)
Palmer, A. and Koenig-Lewis, N. 2009. An entended, community focused, experiential framework for relationship marketing. Journal of Customer Behaviour 8(1), pp. 85-96. (10.1362/147539209X414407)

2008

Palmer, A. and Koenig-Lewis, N. 2008. Experiential bases for relationship development: a study of alumni relationships. Journal of Relationship Marketing 7(1), pp. 65-90. (10.1080/15332660802068013)
Koenig-Lewis, N. and Palmer, A. 2008. Experiential values over time - a comparison of measures of satisfaction and emotion. Journal of Marketing Management 24(1-2), pp. 69-85. (10.1362/026725708X273920)

2007

Bischoff, E. E. and Koenig-Lewis, N. 2007. VFR tourism: the importance of university students as hosts. International Journal of Tourism Research 9(6), pp. 465-484. (10.1002/jtr.618)

2005

Koenig-Lewis, N. and Bischoff, E. E. 2005. Seasonality research: the state of the art. International Journal of Tourism Research 7(4-5), pp. 201-219. (10.1002/jtr.531)

2004

Koenig-Lewis, N. and Bischoff, E. E. 2004. Analyzing seasonality in Welsh room occupancy data. Annals of Tourism Research 31(2), pp. 374-392. (10.1016/j.annals.2003.12.006)
Koenig-Lewis, N. and Bischoff, E. E. 2004. Tourism demand patterns in turbulent times: analysing Welsh accommodation occupancy data for 1998-2001. International Journal of Tourism Research 6(4), pp. 205-220. (10.1002/jtr.475)

2003

Koenig-Lewis, N. and Bischoff, E. E. 2003. Seasonality of tourism in Wales: a comparative analysis. Tourism Economics 9(3), pp. 229-254. (10.5367/000000003101298376)

Research interests

Sustainable consumption
Access-based consumption (e.g., material consumption, rental)
Circular economy (i.e. role of consumers)
Sport and cultural events/festivals as agents of sustainable behaviour change

Research and Impact-Related Projects

Sustainable Events and Festivals

2025-2026: Developing a Commercially Viable Toolkit for Evaluating Spectator Environmental Engagement at Sport Events. ESRC IAA £9,797 (PI: D. Dineva, Co-I: A Collins & N. Koenig-Lewis).

2024-2025: Refining a toolkit for measuring attendee engagement and sustainable behaviour changes at sport events - a focus on rugby union supporters. ESRC IAA £14,181 (Joint-PI: A. Collins & N. Koenig-Lewis, Co-I: D. Dineva).

2023-2025: Driving Forward Sustainable Behaviour Changes through Sport and Cultural Events. ESRC IAA £23,787 (Joint-PI: A. Collins & Prof. N Koenig-Lewis, Co-I: D. Dineva & K Steentjes).

2023: Events as agents of sustainable behaviour change: Evidencing impact and planning future impact activities with partners. ESRC IAA £3,000 (Joint Co-I: A. Collins & N. Koenig-Lewis & D. Dineva).

2022-2023: Reducing the travel footprint of major academic conferences: a focus on The European Association for Sport Management Conference. ESRC IAA £4,594 (Joint PI: A. Collins & N. Koenig-Lewis).

2022-2023: Co-creating strategies to reduce the environmental impact of spectator travel to major sport events – a focus on the 2023 Open Golf Championship. Higher Education Funding Council for Wales (HEFCW) £28,925 (Joint PI: A. Collins & N. Koenig-Lewis).

2022 CUROP (Cardiff Undergraduate Research Opportunities Programme): “Connecting Festivals in Wales – A View on Sustainability”.

2018 CUROP (Cardiff Undergraduate Research Opportunities Programme): “Influencing the Impact and Legacies of Festivals in Wales: A spotlight on 2018 National Eisteddfod Cardiff”

2017-2018: Impact and Legacies of Festivals in Wales: A spotlight on the National Eisteddfod. Funded by Cardiff University.

2016 ‘Plotting Value Lines at Music Festivals – exploring the impact of Sŵn festival on the audiences, the city and the music scene’. Cardiff University Festival Research Group. Funded by AHRC Research and Enterprise in Arts and Creative Technology Initiative.

Circular Consumption

Academy of Marketing Research Funding (AMRC) 2022-2023: “Do second-hand products make us (less) happy? The role of materialistic values and identity construction on consumers’ well-being judgements of circular products” (Co-I)

2018-2020 British Academy/Leverhulme Small Research Grant, “Reducing resource use through shared access to consumer goods – identifying subconscious barriers to nudging behaviour change” (PI)

2018/2019 Abu Dhabi University ADU Research Grant & Seedcorn Funding, CARBS, “Exploring motivations of consumers in UEA to participate in the sharing economy”

2020 ESRC/UK Research and Innovation Funding, Cardiff Festival of Social, “Renting consumer goods: sustainable consumption in a post-covid world?”

2019 ESRC/UK Research and Innovation Funding, Cardiff Festival of Social Science 2019, “Renting pre-owned goods: The future of consumption?”

2019 ESRC IAA Business Boost Funding 2019, “Consumers’ evaluation of tea packaging – communicating the right benefits to influence sustainable consumption”

2018/2019 Welsh Government (Food & Drink Wales Cluster Network), Innovation Partnership in Action Programme, “Creation of health promoting tea using Welsh honey and medicinal plants -Working with four collaborators from conception to route to market”

2017/2018 University’s Cardiff Incoming Visiting Fellowship Scheme & International Collaboration Seedcorn Fund, Cardiff University, “Public Value cooperation with Prof Timo Meynhardt”

2016/2017 Seedcorn Funding for Research, Cardiff Business School, Cardiff University, “Does sustainable packaging mean healthy? - Effects of packaging on perceived healthiness of food using implicit and explicit measures of attitudes”

2014 AMRC Research Funding, Academy of Marketing Research Grant “Adoption of ecologically friendly packaging material – an assessment using Implicit Association Test” (PI)

Teaching commitments

Please note - during the 2024/2025 academic year, I am on research leave.

BSc Business Management (Year 1): BS1528 Marketing (Co-Module Leader, 340 students),

MSc Marketing: BST350 Marketing Fundamentals (Module Leader, 110 students)

MSc Strategic Marketing: BST146 Research in Strategic Marketing

PhD Supervision

MSc Supervision

Qualifications

Senior Fellow of The Higher Education Academy (SFHEA), 2015
PhD (University of Wales): "Examining seasonal tourism demand variations in Wales", Swansea University, 2004
Dipl-Kffr Business Management (Dresden University of Technology, Germany), 1998

Additional activities

ESRC Wales DTP Pathway Convenor (Lead for Management and Business Pathway), 2016-2023
Founding member of the Cardiff University Festival Research Group
Founding member of the Cardiff University SFHEA Network
Member of the Cardiff Business School Shadow Management Board, 2015-2018

External Examiner for Flexible and Executive MBA Programmes (Marketing-related modules), Henley Business School, Reading University, 2019-2023
External Examiner for MSc Marketing programme, University of Gloucestershire, 2011-2015
External Examiner for BSc Business Management (Marketing) programme, Brunel University, 2013-2017

Honours and awards

Celebrating Excellence Awards (10 Nov 2022) – Winner, Interdisciplinary Research Team from CARBS & GEOPL for ‘Excellence in Environmental Sustainability’ (Collins, A., Munday, M., Roberts, A., Koenig-Lewis, N., Flynn, A., Cooper, C., Jones, C.), Cardiff University
ESLA 2022 (Enriching Student Life Awards) – Nominated for ‘Most Uplifting Staff Member of the Year’
Best Academic Paper at the 4th IPM (Institute of Place Management) Conference, Manchester (Reynolds, L., Koenig-Lewis, N. & Doering, H. (2017), ‘Questioning the rhetoric of inclusivity in the co-creation of city brands through Bourdieu’s field-capital lens.’
2017. Outstanding Contribution Award 2017, Cardiff University, Oct 2017
2015. Outstanding Contribution Award 2015, Cardiff University, Nov 2015
2013. Academy of Marketing Conference Best Paper – Political Marketing Track Prize, Dermody, J, Hanmer-Lloyd, S., Koenig-Lewis, N. and Zhao, A.L. (2013), “Young British Partisan and Non-Voter Attitudes to Attack Election Advertising – Evidence from the 2010 Election Campaign”
2011. Outstanding Reviewer at the Emerald Literati Network Awards for Excellence 2011, International Journal of Bank Marketing

Professional memberships

Senior Fellow of Higher Education Academy (SFHEA)
Academy of Marketing (AM)
Affiliate to CAST (Centre for Climate Change and Social Transformations)
Member of the International Society for the Circular Economy (IS4CE)
Founding Member of Cardiff University Festival Research Group, Cardiff University (since 2016)

Academic positions

2023-present: Professor of Marketing, Cardiff Business School, Cardiff University, UK
2018-2023: Reader (Associate Professor) in Marketing, Cardiff Business School, Cardiff University, UK
2016-2018: Senior Lecturer (Associate Professor) in Marketing, Cardiff Business School, Cardiff University, UK
2015-2016: Lecturer in Marketing, Cardiff Business School, Cardiff University, UK
2012-2014: Senior Lecturer (Associate Professor) in Marketing, Swansea University, School of Management
2005-2012: Lecturer in Marketing, Swansea University, School of Management
2000-2004: Posgraduate Tutor, Swansea University, School of Management

Speaking engagements

Invited Speaker, Surrey Business School, UK, Topic: “Transitioning to a new era of consumerism – from owning to renting everyday consumer goods”, 20 March 2024

Invited Speaker at the 7^th AESIS International Societal Impact of Social Sciences, Humanities and Arts Conference 2023, Cardiff, ‘Good Practices of Impact’ Presentation and Panel Discussion. 20 Oct 2023

Invited Speaker at the ISBE (Institute for Small Business and Entrepreneurship) Conference 2021, Doctoral Day, “Working collaboratively with outside organisations”, Tramshed, Cardiff, 27 October 2021

Invited Speaker for Events and Sustainability: launch of special issue of the Journal of Sustainable Tourism dedicated to the relationship between events and sustainability, Online international webinar, 6 Oct 2021

Invited Speaker for BBC Radio 5, Series “What Planet Are We On?” Contribution to Podcast ‘Mindful Consumption’, 29 Oct 2020

Invited Expert Speaker and Panel Member to give evidence in the Panel “What we buy: Buying Second-hand, Renting, Sharing: The Future of Consumption?”, at the Climate Assembly UK, Birmingham, 8 February 2020 (commissioned by six select committees of the House of Commons, Final Report – Climate Assembly UK – The path to net zero

Invited Speaker at public event 'Sport and Cultural Events: Enhancing the quality of event impact evaluations', Cardiff University, School of Geography and Planning, 6 February 2019

Invited Speaker, HHL Leipzig Graduate School of Management, Leipzig, Germany, Topic: “Access-based consumption: exploring psychological barriers to renting consumer goods”, 8 Nov 2019

Invited Speaker at research seminar “Sustainable consumption in emerging markets”, 16^th May 2017, School of Management, Swansea University

Invited Speaker, CRiAC Centre for Research in Advertising & Consumption at School of Management, University of Bath, “The effects of anticipated positive and negative emotions on satisfaction”, 02.11.2011

Invited Speaker, Exeter University, Topic: “The effect of festival engagement on food consumption choices – a longitudinal study”, 21.02.2014

Blogs and Other Publications

People tend to be less green on holiday – here’s how to change that, 1 Aug 2024, The Conversation

National Eisteddfod Research Project on the visitor experience/engagement, values and legacy impacts of the festival, as well as sustainable travel modes, 2017 & 2018

Cardiff Business School Blog 9 Nov 2020 - Access-based consumption: the way forward towards a more sustainable and circular future?

Creative Cardiff Blog, 29 June 2020, The festival show must go on(line)

Creative Cardiff Blog, 3 April 2017, Swn Music Festival Project - A spotlight on Swn Music Festival - Report Launch

Committees and reviewing

Ad-hoc journal reviewer (including Journal of Business Ethics, Psychology and Marketing, Journal of Business Research, European Journal of Marketing, Event Management, European Sport Management Quarterly, Journal of Consumer Behaviour, Tourism Management)
Member of the Editorial Advisory Board for Event Management
Member of the Editorial Review Board for Journal of Consumer Behaviour

PhD supervision research interests

I am interested in supervising PhD students in the areas of:

Sustainable consumption
Consumer attitudes towards circular economy
Sharing economy/Access-based consumption/Circular consumption
Events/festivals as agents of sustainable behaviour change

Current supervision

Sarah Hughes

Yanpeng Pei

Amir Salimi Babamiri

Edward Davies

Yinan Li

Past projects

Tiansheng Yang, Cardiff University, Title: “Understanding the transition towards sustainable product-service systems for personal mobility. A study of electric vehicle sharing schemes in China’s Yangtze River Delta Economic Zone” (completed 2023, 2^nd supervisor)

Bader Alkaffary, Cardiff University, Title: ‘A study of psychological ownership in different stages of access-based fashion consumption’ (completed 2022, Lead supervisor)

Laura Reynolds, Cardiff University, Title: “A Critical Approach to Place Branding Governance: From ‘Holding Stakes’ to ‘Holding Flags’” (completed 2018, Lead supervisor)

Kate Organ (née Stacey), Swansea University, Title: “Measuring the Experiential Values of Food Festivals in Wales” (completed 2013, 2^nd supervisor)

Contact Details

Koenig-LewisN@cardiff.ac.uk
+44 29208 70967
Aberconway Building, Room E01b, Colum Road, Cathays, Cardiff, CF10 3EU

Research themes

Specialisms

Marketing
Circular Consumption
Sustainable Consumption
Consumer behaviour
Behaviour Change

Professor Nicole Koenig-Lewis (she/her) PhD SFHEA