Dr Francesca Sobande
Senior Lecturer in Digital Media Studies
School of Journalism, Media and Culture
- Available for postgraduate supervision
Overview
Dr Francesca Sobande is a writer and senior lecturer in Digital Media Studies at JOMEC, who researches the power and politics of media and the marketplace. Her work focuses on digital remix culture, Black diaspora and archives, feminism, creative work, pop culture, branding during times of crisis, and devolved nations.
Francesca is the author of Big Brands Are Watching You: Marketing Social Justice and Digital Culture (2024, University of California Press), Consuming Crisis: Commodifying Care and COVID-19 (2022, SAGE), and The Digital Lives of Black Women in Britain (2020, Palgrave Macmillan). She is co-author with layla-roxanne hill of Black Oot Here: Black Lives in Scotland (2022, Bloomsbury), and the freely available graphic novel Black Oot Here: Dreams O Us (2023, ESRC/AHRC funded, illustrated by Chris Manson, translated in Scots by Lesley Benzie, and translated in Scottish Gaelic by Naomi Gessesse). An accompanying Dreams O Us animation, co-created with Leeds Animation Workshop, features music by Nathan Somevi. Francesca is also co-editor with Professor Akwugo Emejulu of To Exist is to Resist: Black Feminism in Europe (2019, Pluto Press).
In 2020, Francesca developed a new undergraduate module on "(Me)me, Myself, and I: The Power and Politics of Digital Remix Culture and Online Inequalities". Between 2019–2023, she was Communication Co-Chair (with Dr Naya Jones) of the Race in the Marketplace Research Network. Previously, she was a lecturer in Marketing and Advertising (Edge Hill University), a tutor in Marketing and Management (University of Dundee), and worked in communications in higher education, the arts, and not-for-profit sector.
Francesca's published work includes writing on YouTube, digital blackness, and Black women's online media experiences (European Journal of Cultural Studies, and Consumption Markets & Culture), "woke-washing" and brands' (mis)use of social justice activism (European Journal of Marketing), celebrity and authenticity (Celebrity Studies), CGI influencer culture (Television & New Media), digital remix culture (IPPR Progressive Review), Black diasporic media (Communication, Culture & Critique), commodified notions of connection, care and community in brand responses to COVID-19 (European Journal of Cultural Studies), social emotions and the legitimation of the fertility technology market (Journal of Consumer Research), gender archetypes in fertility industry marketing (Marketing Theory), and the marketisation of intersectionality (Marketing Theory).
She has commented on such topics for Al Jazeera, BBC News, ABC News, CNN, New Scientist, New Statesman, ITV, The Guardian, Quartz, The Washington Post, and Times Radio, as well as at public engagement events at the Wellcome Collection, Institute of Contemporary Arts (ICA), and Foundation for Art and Creative Technology (FACT).
Francesca welcomes PhD proposals in the following areas:
- Black diaspora, digital space, and archives
- Celebrity, influencer culture, and social media
- The relationship between consumer culture and contemporary concepts of social justice
- Devolution and digital culture
- Meme culture, subcultures, and politics
- Race, gender, feminism, and popular culture
- Youth culture, visual culture, and the internet
Publication
2023
- Sobande, F. 2023. Black media nostalgia in Britain. Cultural Studies
- Sobande, F. and Basu, M. 2023. "Beyond BAME, WOC, and 'political blackness'": diasporic digital communing practices. Communication, Culture & Critique 16(2), pp. 91-98. (10.1093/ccc/tcad012)
- Sobande, F., Hesmondhalgh, D. and Saha, A. 2023. Black, Brown and Asian cultural workers, creativity and activism: The ambivalence of digital self-branding practices. Sociological Review (10.1177/00380261231163952)
- Emejulu, A. and Sobande, F. 2023. Intersectional vulnerabilities and the banality of harm: the dangerous desires of women of color activists. Meridians 22(1), pp. 76-93. (10.1215/15366936-10220491)
- Sobande, F. and Wells, J. R. 2023. The poetic identity work and sisterhood of Black women becoming academics. Gender, Work and Organization 30(2), pp. 469-484. (10.1111/gwao.12747)
2022
- Sobande, F. 2022. Consuming crisis: commodifying care and covid-19.. Social Science for Social Justice. SAGE.
- Sobande, F., Kanai, A. and Zeng, N. 2022. The hypervisibility and discourses of 'wokeness' in digital culture. Media, Culture and Society 44(8), pp. 1576-1587. (10.1177/01634437221117490)
- Sobande, F. and hill, l. 2022. Black oot here: black lives in Scotland. Blackness in Britain. Bloomsbury.
- Sobande, F. and Klein, B. 2022. 'Come and get a taste of normal': Advertising, consumerism and the Coronavirus pandemic. European Journal of Cultural Studies (10.1177/13675494221108219)
- Rosa-Salas, M. and Sobande, F. 2022. Hierarchies of knowledge about intersectionality in marketing theory and practice. Marketing Theory 22(2), pp. 175-189. (10.1177/14705931221075372)
- Mimoun, L., Trujillo-Torres, L. and Sobande, F. 2022. Social emotions and the legitimation of the fertility technology market. Journal of Consumer Research 48(6), pp. 1073-1095., article number: ucab043. (10.1093/jcr/ucab043)
- Sobande, F. 2022. Locating social media in Black digital studies. In: Devan, R. ed. The Social Media Debate: Unpacking the Social, Psychological, and Cultural Effects of Social Media. New York and London: Routledge, pp. 137-151.
- Sobande, F. 2022. The celebrity whitewashing of Black Lives Matter and social injustices. Celebrity Studies 13(1), pp. 130-135. (10.1080/19392397.2022.2026147)
2021
- Sobande, F. 2021. By us, for us? The narratives of Black women in past and present British feminist publishing. Women: A Cultural Review 3-4, pp. 395-409. (10.1080/09574042.2021.1973763)
- Sobande, F. 2021. Cariad [Love]. Transactions of the Institute of British Geographers 46(4), pp. 822-824. (10.1111/tran.12491)
- Sobande, F. and Emejulu, A. 2021. The black feminism remix lab: on black feminist joy, ambivalence, and futures. Culture, Theory and Critique (10.1080/14735784.2021.1984971)
- bruce, k., Walcott, R., Kihoro Mackay, K., Osei, K., lasade-anderson, t. and Sobande, F. 2021. Black feminist and digital media studies in Britain. Feminist Media Studies 21(8), pp. 1302-1321. (10.1080/14680777.2021.2006737)
- Sobande, F. 2021. Screening Black Lives Matter: on-screen discourses, distortions, and depictions of Black Lives Matter. Feminist Media Studies 21(5), pp. 853-856. (10.1080/14680777.2021.1944893)
- Poole, S. et al. 2021. Operationalizing critical race theory in the marketplace. Journal of Public Policy and Marketing 40(2), pp. 126-142. (10.1177/0743915620964114)
- Sobande, F., Schoonejans, A., Johnson, G. D., Thomas, K. D. and Harrison, A. K. 2021. Enacting anti-racist visualities through photo-dialogues on race in Paris. Equality, Diversity and Inclusion: An International Journal 40(2), pp. 165-179. (10.1108/EDI-01-2020-0019)
- Linabary, J. R. et al. 2021. Envisioning more equitable and just futures: feminist organizational communication in theory and praxis. Management Communication Quarterly 35(1), pp. 142-168. (10.1177/0893318920973598)
- Sobande, F. 2021. Spectacularized and branded digital (re)presentations of Black people and Blackness. Television and New Media 22(2), pp. 131-146. (10.1177/1527476420983745)
- Sobande, F. 2021. The internet's 'transnational' boyfriend: digital (re)presentations of celebrity men. Feminist Media Studies 21(4), pp. 539-555. (10.1080/14680777.2021.1900312)
2020
- Thomas, K. D., Davis, J. F., Wilson, J. A. and Sobande, F. 2020. Repetition or reckoning: confronting racism and racial dynamics in 2020. Journal of Marketing Management 36(13-14), pp. 1153-1168. (10.1080/0267257X.2020.1850077)
- Sobande, F. 2020. 'We're all in this together': Commodified notions of connection, care and community in brand responses to COVID-19. European Journal of Cultural Studies 23(6), pp. 1033-1037. (10.1177/1367549420932294)
- Sobande, F. and Osei, K. 2020. An African city: Black women’s creativity, pleasure, diasporic (dis)connections and resistance through aesthetic and media practices and scholarship. Communication, Culture and Critique 13(2), pp. 204-221. (10.1093/ccc/tcaa016)
- Sobande, F., Mimoun, L. and Torres, L. T. 2020. Soldiers and superheroes needed! Masculine archetypes and constrained bodily commodification in the sperm donation market. Marketing Theory 20(1), pp. 65-84. (10.1177/1470593119847250)
- Sobande, F., Fearfull, A. and Brownlie, D. 2020. Resisting media marginalisation: black women's digital content and collectivity. Consumption, Markets and Culture 23(5), pp. 413-428. (10.1080/10253866.2019.1571491)
- Sobande, F. 2020. The digital lives of black women in Britain. Palgrave Studies in (Re) Presenting Gender. Palgrave Macmillan.
2019
- Sobande, F. 2019. Awkward Black girls and post-feminist possibilities: Representing millennial Black women on television in Chewing Gum and Insecure. Critical Studies in Television 14(4), pp. 435-450. (10.1177/1749602019870298)
- Sobande, F. 2019. Memes, digital remix culture and (re)mediating British politics and public life. IPPR Progressive Review 26(2), pp. 151-160. (10.1111/newe.12155)
- Sobande, F. 2019. How to get away with authenticity: Viola Davis and the intersections of Blackness, naturalness, femininity and relatability. Celebrity Studies 10(3), pp. 396-410. (10.1080/19392397.2019.1630154)
- Emejulu, A. and Sobande, F. eds. 2019. To exist is to resist: Black Feminism in Europe. Pluto Press.
- Sobande, F. 2019. Re-meme-bering, Romanticizing and reframing the Obamas online. In: Lind, R. A. ed. Race/Gender/Class/Media - Considering Diversity Across Audiences, Content, and Producers. New York and Abingdon: Routledge, pp. 47-50.
- Sobande, F. 2019. Dissecting depictions of black masculinity in Get Out. In: Holland, S., Shail, R. and Gerrard, S. eds. Gender and Contemporary Horror in Film. Emerald Studies in Popular Culture and Gender Bingley: Emerald Publishing, pp. 237-250., (10.1108/978-1-78769-897-020191016)
- Sobande, F. 2019. Constructing and critiquing interracial couples on YouTube. In: Johnson, G. D. et al. eds. Race in the Marketplace: Crossing Critical Boundaries. Palgrave Macmillan, pp. 107-120.
- Sobande, F. 2019. Woke-washing: 'intersectional' femvertising and branding 'woke' bravery. European Journal of Marketing 54(11), pp. 2723-2745. (10.1108/EJM-02-2019-0134)
2018
- Sobande, F. 2018. Accidental academic activism – Intersectional and (un)intentional feminist resistance. Journal of Applied Social Theory 1(2), pp. 83-101.
- Sobande, F. 2018. Black Feminist contributions to decolonizing the curriculum. In: Cupples, J. and Grosfoguel, R. eds. Unsettling Eurocentrism in the Westernized University. Routledge Research in New Postcolonialisms London and New York: Routledge, pp. 87-99.
- Sobande, F. 2018. Managing media as parental race-work: (Re)mediating children's black identities. In: Cross, S. N. N. et al. eds. Consumer Culture Theory: Research In Consumer Behavior., Vol. 19. Research in Consumer Behavior Bingley: Emerald Publishing, pp. 37-53., (10.1108/S0885-211120180000019003)
2017
- Sobande, F. 2017. Watching me watching you: black women in Britain on YouTube. European Journal of Cultural Studies 20(6), pp. 655-671. (10.1177/1367549417733001)
Adrannau llyfrau
- Sobande, F. 2022. Locating social media in Black digital studies. In: Devan, R. ed. The Social Media Debate: Unpacking the Social, Psychological, and Cultural Effects of Social Media. New York and London: Routledge, pp. 137-151.
- Sobande, F. 2019. Re-meme-bering, Romanticizing and reframing the Obamas online. In: Lind, R. A. ed. Race/Gender/Class/Media - Considering Diversity Across Audiences, Content, and Producers. New York and Abingdon: Routledge, pp. 47-50.
- Sobande, F. 2019. Dissecting depictions of black masculinity in Get Out. In: Holland, S., Shail, R. and Gerrard, S. eds. Gender and Contemporary Horror in Film. Emerald Studies in Popular Culture and Gender Bingley: Emerald Publishing, pp. 237-250., (10.1108/978-1-78769-897-020191016)
- Sobande, F. 2019. Constructing and critiquing interracial couples on YouTube. In: Johnson, G. D. et al. eds. Race in the Marketplace: Crossing Critical Boundaries. Palgrave Macmillan, pp. 107-120.
- Sobande, F. 2018. Black Feminist contributions to decolonizing the curriculum. In: Cupples, J. and Grosfoguel, R. eds. Unsettling Eurocentrism in the Westernized University. Routledge Research in New Postcolonialisms London and New York: Routledge, pp. 87-99.
- Sobande, F. 2018. Managing media as parental race-work: (Re)mediating children's black identities. In: Cross, S. N. N. et al. eds. Consumer Culture Theory: Research In Consumer Behavior., Vol. 19. Research in Consumer Behavior Bingley: Emerald Publishing, pp. 37-53., (10.1108/S0885-211120180000019003)
Erthyglau
- Sobande, F. 2023. Black media nostalgia in Britain. Cultural Studies
- Sobande, F. and Basu, M. 2023. "Beyond BAME, WOC, and 'political blackness'": diasporic digital communing practices. Communication, Culture & Critique 16(2), pp. 91-98. (10.1093/ccc/tcad012)
- Sobande, F., Hesmondhalgh, D. and Saha, A. 2023. Black, Brown and Asian cultural workers, creativity and activism: The ambivalence of digital self-branding practices. Sociological Review (10.1177/00380261231163952)
- Emejulu, A. and Sobande, F. 2023. Intersectional vulnerabilities and the banality of harm: the dangerous desires of women of color activists. Meridians 22(1), pp. 76-93. (10.1215/15366936-10220491)
- Sobande, F. and Wells, J. R. 2023. The poetic identity work and sisterhood of Black women becoming academics. Gender, Work and Organization 30(2), pp. 469-484. (10.1111/gwao.12747)
- Sobande, F., Kanai, A. and Zeng, N. 2022. The hypervisibility and discourses of 'wokeness' in digital culture. Media, Culture and Society 44(8), pp. 1576-1587. (10.1177/01634437221117490)
- Sobande, F. and Klein, B. 2022. 'Come and get a taste of normal': Advertising, consumerism and the Coronavirus pandemic. European Journal of Cultural Studies (10.1177/13675494221108219)
- Rosa-Salas, M. and Sobande, F. 2022. Hierarchies of knowledge about intersectionality in marketing theory and practice. Marketing Theory 22(2), pp. 175-189. (10.1177/14705931221075372)
- Mimoun, L., Trujillo-Torres, L. and Sobande, F. 2022. Social emotions and the legitimation of the fertility technology market. Journal of Consumer Research 48(6), pp. 1073-1095., article number: ucab043. (10.1093/jcr/ucab043)
- Sobande, F. 2022. The celebrity whitewashing of Black Lives Matter and social injustices. Celebrity Studies 13(1), pp. 130-135. (10.1080/19392397.2022.2026147)
- Sobande, F. 2021. By us, for us? The narratives of Black women in past and present British feminist publishing. Women: A Cultural Review 3-4, pp. 395-409. (10.1080/09574042.2021.1973763)
- Sobande, F. 2021. Cariad [Love]. Transactions of the Institute of British Geographers 46(4), pp. 822-824. (10.1111/tran.12491)
- Sobande, F. and Emejulu, A. 2021. The black feminism remix lab: on black feminist joy, ambivalence, and futures. Culture, Theory and Critique (10.1080/14735784.2021.1984971)
- bruce, k., Walcott, R., Kihoro Mackay, K., Osei, K., lasade-anderson, t. and Sobande, F. 2021. Black feminist and digital media studies in Britain. Feminist Media Studies 21(8), pp. 1302-1321. (10.1080/14680777.2021.2006737)
- Sobande, F. 2021. Screening Black Lives Matter: on-screen discourses, distortions, and depictions of Black Lives Matter. Feminist Media Studies 21(5), pp. 853-856. (10.1080/14680777.2021.1944893)
- Poole, S. et al. 2021. Operationalizing critical race theory in the marketplace. Journal of Public Policy and Marketing 40(2), pp. 126-142. (10.1177/0743915620964114)
- Sobande, F., Schoonejans, A., Johnson, G. D., Thomas, K. D. and Harrison, A. K. 2021. Enacting anti-racist visualities through photo-dialogues on race in Paris. Equality, Diversity and Inclusion: An International Journal 40(2), pp. 165-179. (10.1108/EDI-01-2020-0019)
- Linabary, J. R. et al. 2021. Envisioning more equitable and just futures: feminist organizational communication in theory and praxis. Management Communication Quarterly 35(1), pp. 142-168. (10.1177/0893318920973598)
- Sobande, F. 2021. Spectacularized and branded digital (re)presentations of Black people and Blackness. Television and New Media 22(2), pp. 131-146. (10.1177/1527476420983745)
- Sobande, F. 2021. The internet's 'transnational' boyfriend: digital (re)presentations of celebrity men. Feminist Media Studies 21(4), pp. 539-555. (10.1080/14680777.2021.1900312)
- Thomas, K. D., Davis, J. F., Wilson, J. A. and Sobande, F. 2020. Repetition or reckoning: confronting racism and racial dynamics in 2020. Journal of Marketing Management 36(13-14), pp. 1153-1168. (10.1080/0267257X.2020.1850077)
- Sobande, F. 2020. 'We're all in this together': Commodified notions of connection, care and community in brand responses to COVID-19. European Journal of Cultural Studies 23(6), pp. 1033-1037. (10.1177/1367549420932294)
- Sobande, F. and Osei, K. 2020. An African city: Black women’s creativity, pleasure, diasporic (dis)connections and resistance through aesthetic and media practices and scholarship. Communication, Culture and Critique 13(2), pp. 204-221. (10.1093/ccc/tcaa016)
- Sobande, F., Mimoun, L. and Torres, L. T. 2020. Soldiers and superheroes needed! Masculine archetypes and constrained bodily commodification in the sperm donation market. Marketing Theory 20(1), pp. 65-84. (10.1177/1470593119847250)
- Sobande, F., Fearfull, A. and Brownlie, D. 2020. Resisting media marginalisation: black women's digital content and collectivity. Consumption, Markets and Culture 23(5), pp. 413-428. (10.1080/10253866.2019.1571491)
- Sobande, F. 2019. Awkward Black girls and post-feminist possibilities: Representing millennial Black women on television in Chewing Gum and Insecure. Critical Studies in Television 14(4), pp. 435-450. (10.1177/1749602019870298)
- Sobande, F. 2019. Memes, digital remix culture and (re)mediating British politics and public life. IPPR Progressive Review 26(2), pp. 151-160. (10.1111/newe.12155)
- Sobande, F. 2019. How to get away with authenticity: Viola Davis and the intersections of Blackness, naturalness, femininity and relatability. Celebrity Studies 10(3), pp. 396-410. (10.1080/19392397.2019.1630154)
- Sobande, F. 2019. Woke-washing: 'intersectional' femvertising and branding 'woke' bravery. European Journal of Marketing 54(11), pp. 2723-2745. (10.1108/EJM-02-2019-0134)
- Sobande, F. 2018. Accidental academic activism – Intersectional and (un)intentional feminist resistance. Journal of Applied Social Theory 1(2), pp. 83-101.
- Sobande, F. 2017. Watching me watching you: black women in Britain on YouTube. European Journal of Cultural Studies 20(6), pp. 655-671. (10.1177/1367549417733001)
Llyfrau
- Sobande, F. 2022. Consuming crisis: commodifying care and covid-19.. Social Science for Social Justice. SAGE.
- Sobande, F. and hill, l. 2022. Black oot here: black lives in Scotland. Blackness in Britain. Bloomsbury.
- Sobande, F. 2020. The digital lives of black women in Britain. Palgrave Studies in (Re) Presenting Gender. Palgrave Macmillan.
- Emejulu, A. and Sobande, F. eds. 2019. To exist is to resist: Black Feminism in Europe. Pluto Press.
Research
- The Digital and Media Experiences of Black Women in Britain: For over eight years Francesca has been researching the digital and media experiences of Black women in Britain, continuing from her PhD thesis Digital Diaspora and (Re)mediating Black Women in Britain (2018), and culminating in her book – The Digital Lives of Black Women in Britain (2020, Palgrave Macmillan), and several related journal articles. Chapter 2: Black Women and the Media in Britain is open access and was among the Springer Nature 2020 Highlights as it was one of the most popular book chapters published by them that year.
- Black Oot Here: Black Lives in Scotland: What does it mean to be Black in Scotland today? How are notions of nationhood, Scottishness, and Britishness implicated in this? Why is it important to acknowledge, archive, and understand Black Scottish history? Reflecting on the past to make sense of the 21st century, Black Oot Here: Black Lives in Scotland explores the history and contemporary lives of Black people in Scotland. Based on intergenerational interviews, survey responses, photography, and archived material, this book (co-authored with layla-roxanne hill) offers a unique snapshot of Black Scottish history and present-day realities. Focusing on experiences of education, work, activism, media, public life, and politics, Black Oot Here (2022, Bloomsbury) presents a detailed account of Black lives in Scotland and considers the future that may lie ahead.
- Consuming Crisis: Commodifying Care and COVID-19: Consuming Crisis: Commodifying Care and COVID-19 (2022, SAGE) is a crucial account of how consumer culture capitalised on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to 'keep calm and consume'. This critical analysis of the power and politics of marketing examines an eclectic mix of campaigns, content, and experiences. Such work outlines the societal significance of fast-fashion adverts, banana bread's pandemic 'moment', university social media strategies, and how digital technology mediates memories and work. Based on the belief that brands cannot be activists, Sobande creatively considers how brands construct care, camaraderie, culture, and so-called 'normal' life during times of crisis.
- How Cultural Workers Negotiate Racism in the Digital Age: Francesca was principal investigator on this project. The team included Dr Anamik Saha (Goldsmiths, University of London), Professor David Hesmondhalgh (University of Leeds), and research assistant Jason Roberts (Cardiff University), supported by the Digit Innovation Fund (funded by the Economic and Social Research Council). This research (September 2020-August 2021) combined three methods: interviews with Black, Asian, and other racialised people concerning their attitudes and practices; textual analysis of their creative output; and analysis of the interfaces and processes of key digital cultural platforms, highlighting affordances and constraints of those platforms and associated algorithms. The aim was to identify key changes in how people address societal and industry racism in sectors that shape public culture. A co-authored article from the project on "Black, Brown and Asian cultural workers, creativity and activism: The ambivalence of digital self-branding practices" was published open access in 2023.
- Crossing Visionary Boundaries – A Transdisciplinary Photovoice Project of Race and Markets: In collaboration with Dr Guillaume Johnson (Paris Dauphine University) and as part of her involvement in the Race in the Marketplace (RIM) Research Network, Francesca was co-principal investigator on an Independent Social Research Foundation (ISRF) funded project. The project was based on a two-day "photovoice workshop" which took place prior to the RIM Forum in Paris (June 2019). It focused on photographic and creative documentation of the impact of racism and the racial history of Paris and contemporary manifestations of it in marketplace settings and public space. Publications from this project includes an article on "Enacting anti-racist visualities through photo-dialogues on race in Paris".
- Gender Archetypes in Media and the Marketplace: Francesca collaborated with Dr Laetitia Mimoun (Cass Business School) and Dr Lez Trujillo Torres (ESSEC Business School) (2016–2020), as part of research regarding how marketed ideas and images related to masculinity are used in the service of the assisted reproductive technology and fertility industry. Such work has been published in Marketing Theory (Sobande et al. 2019) and Journal of Consumer Research (Mimoun et al. 2021), has featured in Discover Society, and has been the source of write-ups in Yahoo! News, Medical Xpress, Metro, and other media outlets. More broadly, Francesca researches representations of gender identities on screen and within celebrity and digital remix culture.
- “Woke-washing” and Alleged "Brand Activism": Since 2015 Francesca has been researching how brands attempt to align themselves with social justice movements as part of marketing and commodification processes that are at odds with liberationist politics. In 2020 her research regarding so-called “woke-washing” (European Journal of Marketing, 2019) was picked up by Yahoo! News, The Independent, Quartz, and MSN. Francesca contributed to the Canvas8 report “Deep Dive: Understanding Allyship” and was interviewed about her work on inequalities and digital space for the Canvas8 “thought leader” series. She is writing a book on the relationship between digital remix culture, social justice, activism, and marketing/consumer culture (University of California Press).
Teaching
Leads the following modules (2022/23):
- Undergraduate - (Me)me, Myself, and I: The Power and Politics of Digital Remix Culture and Online Inequalities
- Undergraduate - Representations
Previously led (2019/20):
- Postgraduate - Critical Issues in Creative Labour
Previously co-led with Dr Arne Hintz (2019/20):
- Postgraduate - Understanding Digital Media
Contributes to a range of other modules as a guest lecturer, including the following in 2020/21:
- Undergraduate - Branding and Identity
- Undergraduate - Employability: Knowledge, Skills & Experience
- Undergraduate - Media and Gender
- Postgraduate - Datafied Society
- Postgraduate - Putting Research into Practice 2
Biography
Prior to joining Cardiff University in 2019, Francesca taught critical marketing and advertising modules such as Marketing: A Critical Introduction (MA), E-Commerce and M-Commerce (UG), and Global Marketing Management (UG) at Edge Hill University. While completing her PhD at the University of Dundee (2015-2018), Francesca was a tutor on modules such as Management Concepts in Context (UG), International Business Environments (UG), and The Business of Human Rights (UG).
During her doctoral research on "Digital Diaspora and (Re)mediating Black Women in Britain", Francesca received two conference paper awards and a scholarship to participate in the inaugural Race in the Marketplace Forum (American University). As a Foundation Scotland Fran Trust grant recipient in 2017, Francesca presented international research on “Black Diasporic Identity (Re)Mediation”. Her work continues to foreground matters concerning Black lives, digital blackness, gender, feminism, the arts, popular culture, and digital remix culture.
Before working as a university lecturer Francesca worked in a range of communications roles in higher education, the arts, and not-for-profit sector. Francesca's experience of digital pedagogy includes co-leading a course with Daniel Lynds (Davidson College) on "Critical Visual Dialogues" at the Digital Pedagogy Lab in 2020, learning about different digital pedagogical approaches when attending the Digital Pedagogy Lab as a Fellow in 2019, and developing the Cardiff University undergraduate module "(Me)me, Myself, and I: The Power and Politics of Digital Remix Culture and Online Inequalities".
News articles:
- Vodafone on "Does our kids' digital activism actually work?": https://newscentre.vodafone.co.uk/smart-living/digital-parenting/does-our-kids-digital-activism-actually-work/
- The Washington Post on "The lucrative, complicated world of TikTok's interracial couples": https://news.yahoo.com/lucrative-complicated-world-tiktoks-interracial-151045972.html
- New Scientist on "Artificially intelligent robot perpetuates racist and sexist prejudice": https://www.newscientist.com/article/2326129-artificially-intelligent-robot-perpetuates-racist-and-sexist-prejudice/
- Bustle on "Meet the lecturer documenting the digital lives of black people": https://www.bustle.com/life/dr-francesca-sobande-discusses-black-digital-spaces
- Quartz on "If everybody hates wokewashing, why do companies still do it?": https://qz.com/work/1920202/what-is-wokewashing-and-how-can-brands-avoid-it/
- CNN on "After five seasons, 'Insecure' leaves behind a long-lasting legacy": https://edition.cnn.com/2021/12/26/entertainment/insecure-finale-legacy-cec/index.html
- The Guardian on "Bossing it: why the women of big tech are taking over the small screen": https://www.theguardian.com/tv-and-radio/2022/feb/18/bossing-it-why-the-women-of-big-tech-are-taking-over-the-small-screen
- ABC News on "Bill calls for study of new law's impact on safety of sex workers": https://abc13.com/bill-calls-for-study-of-new-laws-impact-on-safety-of-sex-workers/5771311/
- Esquire on "Is social media racist by design?": https://www.esquire.com/uk/culture/a34532613/social-media-racism/
- Canvas8 on "Dr. Francesca Sobande on inequalities in digital spaces": https://www.canvas8.com/content/2021/05/28/dr-francesca-sobande-thought-leader.html
- The Face on "The case for online anonymity": https://theface.com/society/online-anonymity-social-media-internet-trolls-pc-stuart-ward-marcus-rashford
- The Independent on "Calls to end social media anonymity give platforms more power without actually fixing the problem, experts say": https://www.independent.co.uk/life-style/gadgets-and-tech/euro-2020-racism-social-media-england-b1883969.html
- New Statesman on "Who is behind the online abuse of black England players and how can we stop it?": https://www.newstatesman.com/science-tech/social-media/2021/07/who-behind-online-abuse-black-england-players-and-how-can-we-stop
- Hot Press on "IDing the problem of racial abuse on social media": https://www.hotpress.com/culture/iding-the-problem-of-racial-abuse-on-social-media-22862418
- Spark CBC Radio on "Social media platforms 'benefit from the intersections of racism and capitalism'": https://www.cbc.ca/radio/spark/social-media-platforms-benefit-from-the-intersections-of-racism-and-capitalism-1.6189164
- The Guardian on "Will it destroy us? Why horror always creeps into black drama" [article]: https://www.theguardian.com/tv-and-radio/2020/jul/14/i-may-destroy-you-michaela-coel-why-horror-always-creeps-in-to-black-drama
- The Guardian on "Why horror always creeps into black drama?" [video]: https://www.youtube.com/watch?v=1cxxdbDrW0c
- The National on "Liberation of all must remain the end game for independent Scotland" [article]: https://www.thenational.scot/news/18923885.liberation-must-remain-end-game-independent-scotland/
- Al Jazeera English on "Mammy, Jezebel and Sapphire: Stereotyping Black women in the media - The Listening Post (Feature)" [video]: https://www.youtube.com/watch?v=2teqoyPe3TU
- BBC Radio Wales on "Good Tech, Bad Tech": https://www.bbc.co.uk/programmes/m000td7l
- Surviving Society Presents Alternative to Woman's Hour (E125) on "The Digital Lives of Black Women in Britain": https://soundcloud.com/user-622675754/e125-francesca-sobande-the-digital-lives-of-black-women-in-britain
- Busy Being Black on "The Digital Lives of Black Women in Britain": https://open.spotify.com/show/1sMQ0TkalZ7SVfm6jpyg4u
- For The Conversation, "Black artists don’t just make hip hop – why recognition of metal, punk, rock and emo by MOBO is long overdue": https://theconversation.com/black-artists-dont-just-make-hip-hop-why-recognition-of-metal-punk-rock-and-emo-by-mobo-is-long-overdue-195583
- For The Vinyl Factory, "Why emo endures: the comforting nostalgia of emo on vinyl": https://thevinylfactory.com/features/emo-on-vinyl/
- For Paste Magazine, "Welcome to When We Were Young's Big Tech parade": https://www.pastemagazine.com/tech/when-we-were-young/when-we-were-young-festival-big-tech-netflix-googl/
- For Margins, "On Nope, the mundanity of grief, and solace in spectacle": https://marginstwenty.home.blog/2022/08/20/on-nope-the-mundanity-of-grief-and-solace-in-spectacle/
- For Bath Business & Society, "'Imaginative practice', impact, and intersectionality": https://blogs.bath.ac.uk/business-and-society/2022/07/12/imaginative-practice-impact-and-intersectionality/
- For Digit, "Feeling at home at work? Inequalities, inclusiveness, and changing work environments": https://digit-research.org/blog_article/feeling-at-home-at-work-inequalities-inclusiveness-changing-work/
- For Margins, "In excess? On photography, memories, and meaning-making": https://marginstwenty.home.blog/2022/04/26/in-excess-on-photography-memories-and-meaning-making/
- For Verizon, "Influencer marketing: 5G helps next-gen creators level up": https://www.verizon.com/about/news/5g-levels-up-influencer-marketing
- For The Conversation, "CGI influencers: when the ‘people’ we follow on social media aren’t human": https://theconversation.com/cgi-influencers-when-the-people-we-follow-on-social-media-arent-human-165767
- For The Sociological Review, "The politics of digital peace, play, and privacy during the COVID-19 pandemic: Between digital engagement, enclaves, and entitlement": https://www.thesociologicalreview.com/the-politics-of-digital-peace-play-and-privacy-during-the-covid-19-pandemic-between-digital-engagement-enclaves-and-entitlement/
- For Developing Economics, "'Are we all in this together?': Reflecting on a year of COVID-19 marketing messages": https://developingeconomics.org/2021/04/27/are-we-all-in-this-together-reflecting-on-a-year-of-covid-19-marketing-messages/
- For Disegno, "The revolution will not be branded": https://disegnojournal.com/newsfeed/the-revolution-will-not-be-branded
- For Creative Cardiff, "Creative work, community and support in a time of crisis": https://creativecardiff.org.uk/creative-work-community-and-support-time-crisis
Supervisions
Francesca Sobande co-supervised Emma-Lee Amponsah's (Ghent University) doctoral project, "BLACK CONNECTIVITY: A
Qualitative Exploration of Black Cultural Media Practices and Collective Identities in Belgium". Currently, Francesca is a co-supervisor of Kelly Parker's (Falmouth University) doctoral project, "Blackout: A Phenomenological Study of Stereotypes and Misrepresentation in Contemporary UK Linear TV Advertising upon Black UK Audiences".
Previously, Francesca was co-supervisor of Khensani de Klerk's (University of Cambridge) Mphil in Architecture and Urban Design project, "public aGender: Investigating the relationship between public infrastructure and urban violence experienced by women of colour in Cape Town, South Africa".