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Salsabilla Sakinah

Miss Salsabilla Sakinah

Research student

School of Journalism, Media and Culture

Two Central Square, Central Square, Cardiff, CF10 1FS


My name is Salsabilla Sakinah and I am currently a PhD student at the School of Journalism, Media and Culture (JOMEC) Cardiff University. Previously, I obtained bachelor degree in Archaeology from Universitas Gadjah Mada, Indonesia, and Master of Museum Practice degree from Newcastle University, United Kingdom. Prior to doing the PhD, I was working as a museum consultant in Indonesia. My main job was assisting museums and heritage sites to perform their role and function better and serve the society as their audience better, in term of developing interpretive exhibition, educational programme, and collection management. 

I am particularly interested in the topic of digital heritage, digital media use in museum, interactive-participatory design in museum, museum-based community empowerment and museum activism. I am always captivated by the idea that museums as cultural institutions should play a role in society. Not only keeping collections for the sake of themselves, museums should also do their functions in preserving and promoting cultural heritage to benefit the greater community. Side by side with the recent massive use of digital technology in museum, I also believe that the existence of this kind of new media in museum should be more than just 'to attract' people's attention. More than that, digital technology should be able to help museums achieve their mission, perform their role and function better, and bring more benefit for society. Based of those interests, for my PhD research, I specifically study how the in-gallery digital interactives can facilitate museum activism.



'How does the exhibit change you?' Exploring the potential use of in-gallery digital interactive to foster visitors' transformation and bring a broader impact in society

There are a lot of challenges but also opportunities related to the use of digital media in museums as museums and heritage sites are strongly excited to develop and use digital technology to gain more awareness from their audiences and deliver better visitor experience. On the other side, there is a growing discussion about museum activism, who emphasises that museum – with its authority and resources to construct society’s norms and values – has the power and potential to bring a broader socio-political and environmental mission.

My proposed research is meant to be situated in the intersection between the use of digital media in museum and museum activism, by specifically exploring how visitors’ engagement with the in-gallery digitally-mediated experience in museum play a part to achieve the museum activism idea. This research will focus on climate/environmental activism, as the museum-world is now giving more attention to this issue (such as reflected on the theme of the International Museum Day 2023, courses offered by Museum Association, etc.), but there is still relatively little empirical research about museum and climate activism (compared to the museum and social justice activism). This research will use case studies from Indonesia because most of the existing study about climate change’s representation in museums comes from the Northern and Southern hemisphere (Europe, North America, Australia, New Zealand), and very little comes from the equatorial perspective such as Indonesia.

Funding sources

Ministry of Education, Culture, Research, and Technology Republic of Indonesia



  • Heritage, archive and museum studies
  • Communication technology and digital media studies